18 Guerrilla Marketing Ideas to college students.

Originally Posted by wings2341

The goal of this post is to spread my ideas on Guerilla Marketing Techniques and to spread brand awareness on a college campus for a national tutoring company that tutors high fail rate pre-med coursework, nursing coursework and some math. I.E Organic Chem, Biochem, General Chemistry, Physics, Chemistry for Nursing and even College Algebra. The Market size of students that take these classes across the country is 1.9 million students. The market size for College Algebra is about 15 million students.

Thus there's a market and the service provided by my client is incredible. The goal is to spread nationwide this year. Here are some guerilla marketing techniques used by bigger brands. The purpose is to acquire customers and grow facebook fanpage community. I hope this sparks some ideas for warriors and I hope you would like to add to the list.


1) Flyers or sticky notes in classroom and handed out by attractive women.
2) Video Contest of students doing stunts before class starts to promote your brand
3) Invite a friend to get free or discounted sessions.
4) Photo Contest of customers and share on facebook to get their friends to like the page.
5) Post on similar pages, share for share, with similar facebook fanpages of target demographic
6) Student Ambassador program to chalk sidewalks, spread rumors, hang outside classrooms, library and student union.
7) Promote through greek life fraternity and sorority systems and offer an affiliate program to help their fundraising efforts.
8) Ask popular athletes to spread message - can't incentivize due to NCAA rules and regulations
9) Ask Student Government Officials to spread the message.
10) Integrate with Entrepreneurial clubs on campus and career center to promote affiliate marketing campaign. If every college student spreads the message and pushes the voice of the brand on their friends it will give incredible street credibility.
11) Link to fanpage in email address and on every promotional item given to students.
12) Give out free pencils with brand and facebook fanpage on test days. Once they fail, they'll seek help.
13) Get Thespian club on campus to do crazy stunts on campus outside of classrooms and student unions during busy times. Zipcar did this on popular street corners long ago to get big. Also, get students to do video contests to do the same thing and post it on a fanpage.
14) Partner with local college businesses / bars to promote brand - JV deals.
15) Facebook sweepstakes contest for free giveaway in order to create viral loop - use 3rd party app that allows us to get friends of friends to enter the contest and join the fanpage.
16) JV with college brand to do a giveaway gift certificate in exchange for free PR from their brand.
17) Create community groups on campus that love and promote the brand, i.e 1000 true fans. Allow those community groups to invite their friends onto the fanpage community and crowdsource creativity from them. Students at Washington St. may have different traditions than students from Alabama and thus we could tap into those traditions.
18) Develop an affiliate campaign with affiliate networks, not sure how to promote it within the networks though. Share a sale and CJ. Get some solo ads on wf IM newsletters to promote the affiliate program, get warriors to promote the program. Get college students to drop links in their newsfeeds.


If you feel that these are helpful to you please Help me add to this list to gain even better ideas and let's get this post to remain on the first page!!