18 Guerrilla Marketing Ideas to college students.

11 replies
The goal of this post is to spread my ideas on Guerilla Marketing Techniques and to spread brand awareness on a college campus for a national tutoring company that tutors high fail rate pre-med coursework, nursing coursework and some math. I.E Organic Chem, Biochem, General Chemistry, Physics, Chemistry for Nursing and even College Algebra. The Market size of students that take these classes across the country is 1.9 million students. The market size for College Algebra is about 15 million students.

Thus there's a market and the service provided by my client is incredible. The goal is to spread nationwide this year. Here are some guerilla marketing techniques used by bigger brands. The purpose is to acquire customers and grow facebook fanpage community. I hope this sparks some ideas for warriors and I hope you would like to add to the list.


1) Flyers or sticky notes in classroom and handed out by attractive women.
2) Video Contest of students doing stunts before class starts to promote your brand
3) Invite a friend to get free or discounted sessions.
4) Photo Contest of customers and share on facebook to get their friends to like the page.
5) Post on similar pages, share for share, with similar facebook fanpages of target demographic
6) Student Ambassador program to chalk sidewalks, spread rumors, hang outside classrooms, library and student union.
7) Promote through greek life fraternity and sorority systems and offer an affiliate program to help their fundraising efforts.
8) Ask popular athletes to spread message - can't incentivize due to NCAA rules and regulations
9) Ask Student Government Officials to spread the message.
10) Integrate with Entrepreneurial clubs on campus and career center to promote affiliate marketing campaign. If every college student spreads the message and pushes the voice of the brand on their friends it will give incredible street credibility.
11) Link to fanpage in email address and on every promotional item given to students.
12) Give out free pencils with brand and facebook fanpage on test days. Once they fail, they'll seek help.
13) Get Thespian club on campus to do crazy stunts on campus outside of classrooms and student unions during busy times. Zipcar did this on popular street corners long ago to get big. Also, get students to do video contests to do the same thing and post it on a fanpage.
14) Partner with local college businesses / bars to promote brand - JV deals.
15) Facebook sweepstakes contest for free giveaway in order to create viral loop - use 3rd party app that allows us to get friends of friends to enter the contest and join the fanpage.
16) JV with college brand to do a giveaway gift certificate in exchange for free PR from their brand.
17) Create community groups on campus that love and promote the brand, i.e 1000 true fans. Allow those community groups to invite their friends onto the fanpage community and crowdsource creativity from them. Students at Washington St. may have different traditions than students from Alabama and thus we could tap into those traditions.
18) Develop an affiliate campaign with affiliate networks, not sure how to promote it within the networks though. Share a sale and CJ. Get some solo ads on wf IM newsletters to promote the affiliate program, get warriors to promote the program. Get college students to drop links in their newsfeeds.


If you feel that these are helpful to you please Help me add to this list to gain even better ideas and let's get this post to remain on the first page!!
#affiliate sales #branding #college #guerrilla #ideas #marketing #students
  • This is an interesting post. I am going to finish it to get a better idea on what it is you are doing. But so far, great post.
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    • Profile picture of the author wings2341
      Originally Posted by internetmarketer1 View Post

      This is an interesting post. I am going to finish it to get a better idea on what it is you are doing. But so far, great post.

      Thanks IM1.

      My hope for this post is to eventually make it a go to source for top guerrilla marketing techniques for future warriors, including myself.
      {{ DiscussionBoard.errors[8431305].message }}
  • Profile picture of the author natebunger
    You already have a long list there and it seems you already have a good plan in hand. Wish you all the best, mate!
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  • Profile picture of the author Assignmentwriter
    This is a great stuff you shared about education for students.
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    • Profile picture of the author LABEShops
      Has anyone ever advertised in college newspapers? Does anyone have a list of colleges and their official publications?
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  • Profile picture of the author isaacsmithjones
    Sounds good... I like #1... Using standard human nature by getting attractive girls to hand them out lol.
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  • Profile picture of the author kruger7
    Like the idea behind number 1, can definitely see that working. Out of interest though, how are you going to organise that and hire girls?
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  • Profile picture of the author DABK
    They have cafeterias, cafeterias have menus, print receipts.

    If they have an a newspaper.

    They have an on-campus tutoring service... Once upon a time, I tutored athletes who were about to lose their scholarships though the campus tutoring service. (Don't forget to make friends with the tutors themselves.)


    Originally Posted by wings2341 View Post

    The goal of this post is to spread my ideas on Guerilla Marketing Techniques and to spread brand awareness on a college campus for a national tutoring company that tutors high fail rate pre-med coursework, nursing coursework and some math. I.E Organic Chem, Biochem, General Chemistry, Physics, Chemistry for Nursing and even College Algebra. The Market size of students that take these classes across the country is 1.9 million students. The market size for College Algebra is about 15 million students.

    Thus there's a market and the service provided by my client is incredible. The goal is to spread nationwide this year. Here are some guerilla marketing techniques used by bigger brands. The purpose is to acquire customers and grow facebook fanpage community. I hope this sparks some ideas for warriors and I hope you would like to add to the list.


    1) Flyers or sticky notes in classroom and handed out by attractive women.
    2) Video Contest of students doing stunts before class starts to promote your brand
    3) Invite a friend to get free or discounted sessions.
    4) Photo Contest of customers and share on facebook to get their friends to like the page.
    5) Post on similar pages, share for share, with similar facebook fanpages of target demographic
    6) Student Ambassador program to chalk sidewalks, spread rumors, hang outside classrooms, library and student union.
    7) Promote through greek life fraternity and sorority systems and offer an affiliate program to help their fundraising efforts.
    8) Ask popular athletes to spread message - can't incentivize due to NCAA rules and regulations
    9) Ask Student Government Officials to spread the message.
    10) Integrate with Entrepreneurial clubs on campus and career center to promote affiliate marketing campaign. If every college student spreads the message and pushes the voice of the brand on their friends it will give incredible street credibility.
    11) Link to fanpage in email address and on every promotional item given to students.
    12) Give out free pencils with brand and facebook fanpage on test days. Once they fail, they'll seek help.
    13) Get Thespian club on campus to do crazy stunts on campus outside of classrooms and student unions during busy times. Zipcar did this on popular street corners long ago to get big. Also, get students to do video contests to do the same thing and post it on a fanpage.
    14) Partner with local college businesses / bars to promote brand - JV deals.
    15) Facebook sweepstakes contest for free giveaway in order to create viral loop - use 3rd party app that allows us to get friends of friends to enter the contest and join the fanpage.
    16) JV with college brand to do a giveaway gift certificate in exchange for free PR from their brand.
    17) Create community groups on campus that love and promote the brand, i.e 1000 true fans. Allow those community groups to invite their friends onto the fanpage community and crowdsource creativity from them. Students at Washington St. may have different traditions than students from Alabama and thus we could tap into those traditions.
    18) Develop an affiliate campaign with affiliate networks, not sure how to promote it within the networks though. Share a sale and CJ. Get some solo ads on wf IM newsletters to promote the affiliate program, get warriors to promote the program. Get college students to drop links in their newsfeeds.


    If you feel that these are helpful to you please Help me add to this list to gain even better ideas and let's get this post to remain on the first page!!
    {{ DiscussionBoard.errors[9105393].message }}
    • Profile picture of the author tahir100
      I find number 2 very interesting and very powerful...
      {{ DiscussionBoard.errors[9106770].message }}
  • Profile picture of the author JodyRossDeane
    This is a good list.
    My mind is ringing with the word - MOBILE APP.
    and also QR codes on flyers to download the app.
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  • Profile picture of the author socialentry
    It looks like Western society has lost all and any sense of decorum.
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