I've been obsessed with this video stuff. Using video generate leads / customers / deals. It's been mostly centered around using them in Google and in YouTube.
How do you use video effectively to get customers outside of just the internet? Not sure how profitable buying TV ads would be for the local Warrior... Hmm...
Here's what I came up with...
We know that giving works right? When you give people something - particularly your target clients, you've created a decent image for yourself.
What if we were to walk around and hand out these well produced, thought out, and and implemented DVD's. What if we showed up at "Joe's Plumbing" and said,
"hey I know you are busy, but I made this DVD for you. It's going to teach you how to do some fundamental things that will take your business to the next level.
A lot of people are able to take the stuff on these DVD's and run with it. But if you need help with anything, my contact info is in here."
Then... You simply walk out. Do this 100x and wait for the sales to roll in.
I knew you were thinking that.
So what you do is, after you have made your DVD presentation, go to the types of businesses who want to target the same customers as you. Go to a local accountant, and a local lawyer (give them the course), tell them that you are putting this in the hands of each "Joe Business Owner" in your area, and get them to pay enough to cover the entirety of your production and distribution costs.
It's basically M3 for video.
Here's the rub...
Video is the highest converting marketing medium out there. So, you are actually doing your account and lawyer a great service...
Now, before I am flamed and all these things - as can happen when I share my ideas, please let me issue the following disclaimers:
- I haven't slept since last weekend
- NO, I have not tried this idea, I literally just thought of it a half hour ago
- Granted - DVD as a form factor will be obsolete in a few years... so I guess the time is now?