Ive used a print shop locally for door hangers over the years which always seemed to work OK but the hassle of grumpy people and HOA's got me to try EDDM in communities I have a lot of business over the years instead.
Here is where I'm at - This postcard designed by a print shop online seems to have alot of something missing.
It worked ONCE on the first mailing out of 5 mailings.
Each mailing is to 5000 homes in communities Im familiar with and have business. Three times to the same 5000 homes and twice to a separate set.
What do you think? Spend $1200 on another 5000 ? or does this postcard just not work?
First mailing my profit was roughly $3,000 after that Its just under breaking even and it gets worse each mailing.
Partner says keep the card and keep mailing - I say something we're doing is wrong. What do you say?
Link to the postcard online is here http://freepdfhosting.com/1300bb4eaf.pdf