How much can you charge for Webdesign?

11 years ago

hi there

First of all, your homepage looks great!

I offer web design services myself. And my pricing structure is completely different from yours.
My price ranges from SGD $390 to $750 for wordpress / ecommerce sites. And I include free domain and web hosting for 1 year to my clients.

Is your site live yet?

Thanks
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its

11 years ago

Originally Posted by Hakim AK

hi there

First of all, your homepage looks great!

I offer web design services myself. And my pricing structure is completely different from yours.
My price ranges from SGD $390 to $750 for wordpress / ecommerce sites. And I include free domain and web hosting for 1 year to my clients.

Is your site live yet?

Thank you!

Few questions. What is SGD? Are you wordpress/ecommerce sites unique or modified templates? How long do you tend to keep clients?

My site should be live and complete next week.

Cheers for the response.

Thanks

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Jason Kanigan

11 years ago

People sell web design services for anywhere from $99 to $99,000 or even more.

Do you believe your work is valuable?

How good are you at finding people who agree?

What size of problems are you solving for your clients?

Here's a video that shows you how to get the prospect to figure out how big their problem really is:

http://www.warriorforum.com/offline-...uch-again.html

[ 1 ] Thanks
1 reply

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its 11 years ago

Originally Posted by Jason Kanigan

Do you believe your work is valuable?

How good are you at finding people who agree?

What size of problems are you solving for your clients?

I believe me work is very valuable, especially compared to other local designers that make me squirm when I see their work. But at the same time I don't think I can compete with the companies that charge say 15,000 per website. At the moment at least.

Will see your video when I can get some headphones, at a pc lab at the moment.
- Thanks
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Rean+

11 years ago

Originally Posted by its

I'm in the process of setting up a webdesign business and it should be up live next week. You can see some previews at the bottom of this message. Now I've been thinking about prices for a while and trying to figure out the best price to charge. Eventually I reached this point.

(I'm also from the UK so will say in £ and dollars)

UK:

Bespoke Website Design Wordpress/Ecommerce Integrated [£850]
Bespoke Website Design simple HTML [£450]
Templated Wordpress Design modified to their branding [£150]

And then hosting charge for [£15 to £25 per month]

US:

Bespoke Website Design Wordpress/Ecommerce Integrated [$1300]
Bespoke Website Design simple HTML [$700]
Templated Wordpress Design modified to their branding [$230]

And then hosting charge for [$23 to $38 per month]

-----

What do you think about my prices? Realistically speaking hosting is a way to get a lot of passive income. My prices also arent fixed since I will be asking customer needs and upselling other services as well. Is this too ambitious? Not ambitious enough?

Any help would be appreciated,

Cheers.

(My designs in progress)

http://s22.postimg.org/a44maaggv/Home.png

http://s22.postimg.org/7qmoja21r/Contact.png

http://s22.postimg.org/nddxwnftr/Services.png

I think the pricing is right. What you probably need to figure out is the delivery of your services.

What all would you be providing for the said fee? How do you ensure that it's done in such a way that the output is of high quality while also allowing you to maximise your profits?
Would you offer logo creation as well?

In the 3rd option, where will you get your templates from? [I'm particularly interested in this... I was actually looking for a solution on this line too.]
How much customization will you provide for the said fee?

What does the client get for $30 per month of hosting? Is it just a shared hosting account? Assuming that you end up having 300+ clients in a year's time... with all of them being on the same server, it could potentially have some ramifications as far as SEO is concerned. So, what's the value on the hosting account for them that costs $30 per month?

Answering these questions will also help you build a 'What's in it for you - Beyond the Obvious' pitch.

I hope this helps.

Thanks
1 reply

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kpmedia 11 years ago

Originally Posted by Rean+

. with all of them being on the same server, it could potentially have some ramifications as far as SEO is concerned. .

No it won't. It's fine.
That SEO = IP stuff is outdated nonsense.
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- Rean+ 11 years ago
  
  Originally Posted by kpmedia
  
  No it won't. It's fine.
  That SEO = IP stuff is outdated nonsense.
  
  Oh. I'm still not sure though. I remember reading an article on WPN (WebProNews) very recently about this, and it raised a red flag. I'll try to dig it up, and share if found.
  
  But then, if it's fine... that's great.
  
  Thanks.
  
  Thanks
  
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KMalo

11 years ago

Originally Posted by its

UK:

Bespoke Website Design Wordpress/Ecommerce Integrated [£850]
Bespoke Website Design simple HTML [£450]
Templated Wordpress Design modified to their branding [£150]

And then hosting charge for [£15 to £25 per month]

US:

Bespoke Website Design Wordpress/Ecommerce Integrated [$1300]
Bespoke Website Design simple HTML [$700]
Templated Wordpress Design modified to their branding [$230]

And then hosting charge for [$23 to $38 per month]

What do you think about my prices? Realistically speaking hosting is a way to get a lot of passive income. My prices also arent fixed since I will be asking customer needs and upselling other services as well. Is this too ambitious? Not ambitious enough?

£15/mo for web hosting sounds very high to me unless you will be hosting gargantuan sized websites which require their own servers!

I'm interested in knowing what are you providing in respect of web hosting that you believe justifies such a price? Or is it, as you have alluded to, just a trick to squeeze extra cash out of your clients (unbeknownst to them).

Thanks
2 replies

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its

11 years ago

Originally Posted by KMalo

£15/mo for web hosting sounds very high to me unless you will be hosting gargantuan sized websites which require their own servers!

I'm interested in knowing what are you providing in respect of web hosting that you believe justifies such a price? Or is it, as you have alluded to, just a trick to squeeze extra cash out of your clients (unbeknownst to them).

Hosting is tricky business. With a few clients hosting can be cheap, no problem. But when you start building a base for hundreds of customers its niave to think they won't be using your time making updates, asking you to change images etc. I could offer hosting with no changes (cheap) and hosting with changes (more expensive). Or I could just take a guess and average it out which is what I'm doing.

I'm still not 100% sure what to charge now but these are figures i'm playing with.

Thanks
1 reply

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KMalo

11 years ago

Originally Posted by its

Hosting is tricky business. With a few clients hosting can be cheap, no problem. But when you start building a base for hundreds of customers its niave to think they won't be using your time making updates, asking you to change images etc. I could offer hosting with no changes (cheap) and hosting with changes (more expensive). Or I could just take a guess and average it out which is what I'm doing.

I'm still not 100% sure what to charge now but these are figures i'm playing with.

I do not advocate free hosting, I only advocate charging a price which is unlikely to be perceived as exorbitant. If and when your client finally comes to know you have been "overcharging" for web hosting you will lose their trust and likely lose their business.

Surely you should be charging a monthly website maintenance fee which accounts for website updates etc, and ensure said fee reflects your likely time investment?

And I'd charge more than £15-£25/mo for it.

[ 1 ] Thanks

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akazo

11 years ago

Originally Posted by KMalo

£15/mo for web hosting sounds very high to me unless you will be hosting gargantuan sized websites which require their own servers!

I'm interested in knowing what are you providing in respect of web hosting that you believe justifies such a price? Or is it, as you have alluded to, just a trick to squeeze extra cash out of your clients (unbeknownst to them).

That's reasonable, for example using Wordpress since the OP mentioned it, for keeping Wordpress, the plugins, and themes updated as well as handling issues when sites get hacked. It takes time to log in and make sure everything is up-to-date by the time you look up passwords and apply the updates...

Thanks
1 reply

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oliverj87

11 years ago

Originally Posted by akazo

That's reasonable, for example using Wordpress since the OP mentioned it, for keeping Wordpress, the plugins, and themes updated as well as handling issues when sites get hacked. It takes time to log in and make sure everything is up-to-date by the time you look up passwords and apply the updates...

ManageWP for Wordpress websites, makes the maintaining of themes, plugins simple, same as your able to log direct into each site from their dashboard.

Thanks

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oliverj87

11 years ago

Why not just tie in the hosting with the maintenance fee.

Anybody with half a brain knows hosting is dirt cheap these days.

As long as you making it clear what is included in the fee. Say an hour or two per month maintenance.

Then tie them in to a 12/24 month contract.. Up selling seo/local listings etc..

Thanks

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shawnlebrun

11 years ago

One thing to remember, when pricing, is that it's all relative.

Like Jason said above... one web designer could barely land $99 clients... while another could have a waiting list of people willing to pay them $99,000.

It's all about your positioning and relating your value to someone.

If you market right, and show how an investment of X in your services can return 100 times that investment, that will get you further than just saying "your the cheapest"

Not everyone wants the cheapest, it's why they make Fords and Jaguars. The price range you can fetch is really determined by YOU and what you feel your worth is.

Think of pricing as having a scale... if you want to raise your price, you have to pile on the value on the other side of that scale. If you can raise desire in the prospect by proving you're worth X amount... then you can raise prices. Raise desire = raise prices.

One way to price your services?

Decide how much money you want to make each year... and then work backwards and break it down from there.

Wanna make $100,000 a year? Then that's $8333 a month, or $273 per day. So, set your prices accordingly.

But the bottom line is, YOU are the one who ultimately decides your prices and it's based on what your self-worth is AND how you position/market yourself.

You have to connect the dots for the prospect... showing how your design services offer the best value. If you can somehow connect the dots between your services and making money... or whatever else the end result is that your client wants... focus on that.

Just think of THE most important things your prospects want, focus your marketing on those, and then you can raise your prices more than other designers who use the typical "About me and my company" boring approach.

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Rean+

11 years ago

Originally Posted by shawnlebrun

Wanna make $100,000 a year? Then that's $8333 a month, or $273 per day. So, set your prices accordingly.

But the bottom line is, YOU are the one who ultimately decides your prices and it's based on what your self-worth is AND how you position/market yourself.

You have to connect the dots for the prospect... showing how your design services offer the best value. If you can somehow connect the dots between your services and making money... or whatever else the end result is that your client wants... focus on that.

Just think of THE most important things your prospects want, focus your marketing on those, and then you can raise your prices more than other designers who use the typical "About me and my company" boring approach.

This! Exactly... would be my approach, if I'm starting up.

Thanks

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Jason Kanigan

11 years ago

Originally Posted by shawnlebrun

One thing to remember, when pricing, is that it's all relative.

Like Jason said above... one web designer could barely land $99 clients... while another could have a waiting list of people willing to pay them $99,000.

It's all about your positioning and relating your value to someone.

If you market right, and show how an investment of X in your services can return 100 times that investment, that will get you further than just saying "your the cheapest"

Not everyone wants the cheapest, it's why they make Fords and Jaguars. The price range you can fetch is really determined by YOU and what you feel your worth is.

Think of pricing as having a scale... if you want to raise your price, you have to pile on the value on the other side of that scale. If you can raise desire in the prospect by proving you're worth X amount... then you can raise prices. Raise desire = raise prices.

One way to price your services?

Decide how much money you want to make each year... and then work backwards and break it down from there.

Wanna make $100,000 a year? Then that's $8333 a month, or $273 per day. So, set your prices accordingly.

But the bottom line is, YOU are the one who ultimately decides your prices and it's based on what your self-worth is AND how you position/market yourself.

You have to connect the dots for the prospect... showing how your design services offer the best value. If you can somehow connect the dots between your services and making money... or whatever else the end result is that your client wants... focus on that.

Just think of THE most important things your prospects want, focus your marketing on those, and then you can raise your prices more than other designers who use the typical "About me and my company" boring approach.

The tough thing for newbies is that they don't believe there are higher-level clients out there. All they see are the penny-shaving loser prospects.

This has to do with how we view ourselves. We attract what we believe about ourselves, and a newbie with no confidence attracts business owners who have no confidence.

What is really interesting is that a newbie with confidence can easily and quickly position themselves to attract the kind of client who values what they do and will gladly pay for the privilege of working with them.

Very tough for most people who just jumped into the business to see, though.

Anyone who is thinking, "I can't do that" or "Sure, maybe for you, but the people in MY area suck" is actually a victim of their own thinking. Change your mind and change your market. You are not seeing the better prospects because you are unconsciously 'tuning them out'--"Oh I could never work with them"...so you do not see them. Doesn't mean they aren't there.

This is a limiting belief, and everyone has them. Even I do. There are some prospects who I look at, and I see them, but still they seem too large for me. They must have their own sales training team. Why would they need me, etc. But how do I know if I don't have a conversation? How do I really know? Some days I am better than others, and I can call them on those good days. I mean big companies like Sears or Trane or The SAS Institute. Imagine what their budget is for training. (Imagine what their budget is for a website? Or just a section of a website?) Revenue from one of those clients could exceed what 10 or more others provide. And who's stopping me?

The main difference between a newbie and me in this situation is that I actually see those prospects. But I can still get over-awed by them. It's a limiting belief, and a bad one. I'm sharing this so that you can see how it works. The buy-on-value-not-price clients are out there. Start forcing yourself to see them. Then act. All it takes is one win.

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Bayo

11 years ago

It depends on the type of industry, the size of the business and whether we're having the discussion because they've got a problem or it's just an opportunity to do business with them" Will it be just the website or marketing as well?and of course, the requirements they have i.e. how easy or difficult would it be for my freelance web designer to do it.

Those are some of the things we have to know even before we ever name an amount.

Thanks

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its

11 years ago

Let me start by saying there has been some great responses. I'm new to this forum and genuinely touched by what a great community this is. You've all raised attention to the many different issues surrounding this problem. I've certainly taken it all on board.

I'm in a strange place where I have a lot of confidence in some areas, and as Jason pointed out some limiting beliefs. My plan is finish my site and just 'do it'. Hopefully client after client I will be able to adjust my prices, improve my skills and provide a better service.

Thanks
1 reply

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mcfcok 11 years ago

Can anyone offer advice on what monthly fee to charge clients who will update there own sites via a cms?

Thanks

Dave
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ukcarl

11 years ago

I think you need to just decide on a site by site basis.

Personally I am not a webdesigner per se, but I do offer this service to some clients and it varies massivley, the cheapest site I built this year was £350 the most expensive £1900 for the lower end sites its a basic setup, preconfigured premium wordpress theme and 5 pages max. For the bigger spenders I built more bespoke designs and the sites have much more bells and whistles.

Another thing I do is I never have pricing on my site, for any service, I have a quote form that gets a 7% conversion rate and I just get leads and ring them back warm, my experience with showing prices upfront is it kills your conversion rate.

Just my 2p

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GeorgeO7

11 years ago

The last site was $3950 setup & $500 per month for a HVAC contractor in a community of 25,000.

Thanks
1 reply

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theultimate1 11 years ago

Originally Posted by GeorgeO7

The last site was $3950 setup & $500 per month for a HVAC contractor in a community of 25,000.

What services (as part of this deal) did you offer your client? And it's been 3 months since you posted... What results has the client achieved out of your efforts?

I'd love to read more on this specific one. Thanks.
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supergeeksbiz

11 years ago

That completely depends upon the needs of the client and what all they want in the website. You can check out Best Website Design Service in Las Vegas and Hawaii| SuperGeeks | SuperGeeks.biz

Thanks

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marco005

11 years ago

Hi,

I sell webdesign on ebay (europe) and make little money I have a portofolio of satisfied clients. I not get more than 2 clients in a month and I rank good in ebay, I get over 150 views to my offer that is huge-and including lot of service,have high usability and some ranks fast,after 2 months some rank on #1-3 in google.
But clients not will pay more than 230-250€ on ebay for my service.

In moment I have no plan to scale up my business to get more clients who will pay more than 250€.
Is there the devil in detail?

@ukcarl: where you get webdesign client leads and how they pay you more than
350 £ ?

I stuck a little bit and need tips to up scale my business.
The problem is, I have good knowledge in wordpress,but many people think like this;

Ah wordpress, that is free why I should pay for? I build my webseite myself with wordpress.

Wordpress,Joomla,Drupal,are open sourece why should I charge money for this
Yeah wordpress templates are cheap I get stunning themes for $55

.......and so on.....

What I do wrong here?
I think I must look for other sources to get clients, on ebay are too much cheap seeker.

best wishes
marco005

Thanks
1 reply

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Jason Kanigan

11 years ago

Originally Posted by marco005

Hi,

I sell webdesign on ebay (europe) and make little money I have a portofolio of satisfied clients. I not get more than 2 clients in a month and I rank good in ebay, I get over 150 views to my offer that is huge-and including lot of service,have high usability and some ranks fast,after 2 months some rank on #1-3 in google.
But clients not will pay more than 230-250€ on ebay for my service.

In moment I have no plan to scale up my business to get more clients who will pay more than 250€.
Is there the devil in detail?

@ukcarl: where you get webdesign client leads and how they pay you more than
350 £ ?

I stuck a little bit and need tips to up scale my business.
The problem is, I have good knowledge in wordpress,but many people think like this;

Ah wordpress, that is free why I should pay for? I build my webseite myself with wordpress.

Wordpress,Joomla,Drupal,are open sourece why should I charge money for this
Yeah wordpress templates are cheap I get stunning themes for $55

.......and so on.....

What I do wrong here?
I think I must look for other sources to get clients, on ebay are too much cheap seeker.

best wishes
marco005

Then stop selling yourself as a commodity on ebay. Also, unless there's a really good reason, bumping a thread from a year ago is annoying. Either start a new thread or find something current to respond to. You have asked this same question in several threads. Once is enough.

Thanks
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zer0Edge 11 years ago

It's all about how you position yourself. Don't focus your pricing around the product. Instead focus it around the quality of your service. Being a web designer is a lot like being a waiter. You don't judge the waiter by how good the food was but by the quality of his service (e.g., his attitude, patience, attentiveness, speed, etc.). What separates the good from the bad is the quality of the experience. Don't say 'I offer X and it's great because of Y.' Instead really listen to their needs and tell them what you can do for them. Basically offer services not products. If you provide a $1300 experience then charge it and be confident.
As for what I charge, I don't go any lower than $800 for a 4-5 page static website. You would be surprised at the sudden shift in the demographic of your clients when you change your prices.
- Thanks
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Matt Lee

11 years ago

What most customers don't understand about web design is that GOOD design, is all about the little details. Those little details take time, and cost money (unless you like working for free). I'm not going to go on about how you need to charge X amount for your services. There will always be the $399 web design services out there, and that's good because I need them so I can demonstrate what a $399 website gets you vs a $3999.

I typically charge $1,999.00 -$4,499.00 for a custom wordpress website built around their needs.

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onekeys

11 years ago

Well your price are some what fair enough.I have tried running a web design business but my main problem was getting clients ,how do you people does it ? if you figure out this part i doubt you'd have any problem .

Thanks

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marco005

11 years ago

Hi,

I will try you understand a little bit deeper-sorry for my not so strong english.
I have a portofolio of satisfied clients and rank good in ebay.

I offer lot of services -here are some;

fast speed loading, nice design with high usabililty,onpage seo,
website in 2 language (english,spain and german-here I have a good writer)
I offer 24/6 email support
I offer to build the webseite in 48 hrs for extra charge

and so on......

Nobody will charge more than 230€.
What I be doing wrong there?

I think that ebay is here not the right place to charge more,I must look for other sources to get higher paying clients.
Odesk or freelancer or some of theese I will not use,then the clients pays first the platform and then far later I get my money-this is like I give out the control of my business,so this is not an option for me.

So I build my own website finish (not the ebay site) and try to get seo organic traffic.
Another option could be google display network,the price here is not so high.
Or try it in the yellow page who is for free.

Any other tips?

best wishes
marco005

Thanks
1 reply

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Jason Kanigan

11 years ago

Originally Posted by marco005

Hi,

I will try you understand a little bit deeper-sorry for my not so strong english.
I have a portofolio of satisfied clients and rank good in ebay.

I offer lot of services -here are some;

fast speed loading, nice design with high usabililty,onpage seo,
website in 2 language (english,spain and german-here I have a good writer)
I offer 24/6 email support
I offer to build the webseite in 48 hrs for extra charge

and so on......

Nobody will charge more than 230€.
What I be doing wrong there?

I think that ebay is here not the right place to charge more,I must look for other sources to get higher paying clients.
Odesk or freelancer or some of theese I will not use,then the clients pays first the platform and then far later I get my money-this is like I give out the control of my business,so this is not an option for me.

So I build my own website finish (not the ebay site) and try to get seo organic traffic.
Another option could be google display network,the price here is not so high.
Or try it in the yellow page who is for free.

Any other tips?

best wishes
marco005

What's wrong with elance?

50% up front, 50% on completion. And have them fund the project completely before you proceed. That's what elance wants you to do.

But even bidding sites are not going to get you higher-paying work. You are going to have to TALK to people for that.

Thanks

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marco005

11 years ago

Hi,

Ok than elance can be an option for me.But when is completion on elance?
When the clients report to elance it is completion after 4 weeks I have my work done? How does elance will know that the deal is completion?

Last not least;
I sell my service on ebay with 30 day fix price+best offer option.

best wishes
marco005

Thanks
1 reply

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Jason Kanigan

11 years ago

Originally Posted by marco005

Hi,

Ok than elance can be an option for me.But when is completion on elance?
When the clients report to elance it is completion after 4 weeks I have my work done? How does elance will know that the deal is completion?

Last not least;
I sell my service on ebay with 30 day fix price+best offer option.

best wishes
marco005

You put in project milestones and get agreement on what "completion" means with your customer before starting the work. You move the project along, not the client. So you invoice a milestone and either your client pays it--which they should if you did what you said you'd do--or they dispute.

In my case, I give clients three alterations. Thankfully they have never needed that many.

If a client misbehaves, elance has an arbitration system.

Thanks

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marco005

11 years ago

Hi,

thanks for your tips, I will try other sources/platforms to get higher paying clients-not only ebay wheere I must work for low...

best wishes
marco005

Thanks

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BigFrank

Banned 10 years ago

Originally Posted by its

Any help would be appreciated,

FYI - all of the info on your homepage contains serious spelling and punctuation errors, as well as extremely poor sentence structure.

You might want to work through those issues before putting yourself in front of potential clients.

No offense, intended.

Cheers. - Frank

Thanks

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How much can you charge for Webdesign?

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