Sales Techniques Used On Me At Local Car Dealership
And this weekend I was in need of a van, as my van rental was due back this week Thursday.
So, in brief, here's some of the sales techniques and processes they used on me:
a) This particular dealership uses a "no-haggle," upfront pricing approach. Pfft -- like I believe that load of malarchy.
b) The salesman was pretty good in my estimation. He used my first name when addressing me; he took control by telling me where to go, where to sit, what to look at. Basic sales control stuff.
c) I missed it originally, but he pre-qualified me pretty well up-front. He asked me where I worked and how long. I realized later that financing ability weighs differently for length of employment, as well as self-employment. If I didn't have a job for long, or only been in my self-employment situation for several months, I imagine he might have started to get rid of me.
d) He wanted to get commitment on what I wanted my payments to be at. I know enough about financing that giving that information up front is leverage against me, so I snaked around that one.
e) When we were test-driving the car, he was asking me why we wanted the van versus the SUV. I had told him it was up to my wife, who was at home tending to the twins. He said, "Let's drive over and show her the van!" Of course, not wanting any leverage, I told him no, in so many words.
f) Once we went inside, he offered his initial price, and asked to sign off on it. Apparently they separate the financing side versus the sales side. Don't know how much water it holds, but they wanted me to sign off on the price of the vehicle, all before getting pricing on warranties. I told him I wasn't prepared to sign anything without all the pricing. So he sent me back on to Financing.
g) Financing presented the warranties tied into the monthly price, not separately. They gave me the monthly figure, and I told him I was firm on a certain loan length, and asked for a $100/month cut. Financing immediately dropped the warranties I selected dramatically, literally $2000 to $3000 what they originally showed me, just by asking for a lower monthly rate to close the deal.
h) Once they lowered the price and couldn't meet my budget, I told them I'd guess I'd think about it, but then they called in the Financing Manager to salvage the deal. He claimed he couldn't lower anything else more (warranty-wise), and I suggested he cut the price of the vehicle. He called in the salesman, asked for adding a few months to the term. I gave him the silent treatment to see if he'd speak before me (about 90 to 120 seconds of silence). I spoke first and offered a slightly higher amount. Then the sales manager came in, and at that point, I gave in a met somewhere in the middle.
They did a pretty good job over regarding sales techniques. I feel like I did a decent job getting the numbers down, although I wish I would have stuck it to them a little more to work the sales price on the van down a bit more.
- Jack Trout
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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Ron Rule
http://ronrule.com
-
Ron Rule
http://ronrule.com
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
- Jack Trout
- Jack Trout