$100k in 60 Days
I'm going to tell you how this guy turned $600 in over $100k in about 70 days.
He created a video for $100. Then he invested $500 + his own labor in ranking it. He attracted my attention when I was searching and I hired him.
He took every dollar I spent with him (small 5 figure sum so far) and invested it in a combination of more ranking + PPC. He didn't set aside a nickel for taxes, savings, the mortgage, nothing. Every dime - all in.
He brilliantly connected the PPC to his high Google ranking by basically saying; "I am the real deal, if you don't believe me, click here to go back to Google and see for yourself."
This activity put him in a position to raise his prices... significantly. One of the best positioning plays I've ever seen - personally.
That's the story in a nutshell. Nothing fancy - pretty anti-climactic... but there's a lot to be learned here...
In talking to this guy - he has big goals. He doesn't see SEO as a gateway to a $50k - $150k per year income. He sees SEO as a way to make himself a millionaire. $100k in 70 days is a helluva start...
Let me re-iterate, because in his mind he wanted to make himself a millionaire from SEO, he devised a strategy, implemented it, and had the guts to invest in it aggressively... Why can't you?
Notice how his initial investment was $600? I know a lot of Warriors would crap their pants at the thought of spending $600 on marketing. He started with a really big goal... But his start was small.
If you went out and closed that proverbial "$5k deal" - what will you spend it on??? After the months of struggling to finally snag one of those bad boys, would you splurge, pay bills, or invest every dime of it in getting more $5k deals?
Do you have the guts to be late on the rent because you'd rather spend the rent money on 1,000 handwritten and personally addressed letters to business owners? Or maybe it's not letters, maybe it's $5k on whatever you did to get the $5k deal in the first place.
I'm starting to see patterns the more and more I deal with folks, from vendors, partners, clients, fellow Warriors, etc. Those who are spending the most, are making the most. My client is crushing it because he spends more than his competition. My vendors are crushing it.
Do you have big goals? Are you actively making smart and aggressive investments to achieve them? Are you actively surrounding yourself with people who have bigger goals than you?
Assuming YOU had one of the following choice, which of these would you choose? Let's assume there's a guy who has a firm that does whatever it is that you do - mobile, design, SEO, whatever. This guy has a great business, team, staff, reviews, customer roll, the works. He's been the full time manager of this business and now he just wants to settle down, but he doesn't want to send his people away without a job. You and he have a great relationship and he lets you know he wants out, and he offers you two ways in.
- He offers you a job as the full time manager - he'll be an "absent owner" but you'll run the entire ship for a salary of $100k per year + bonus.
- He offers you to buy his business - with owner financing. He'll take whatever you can pony up at the moment, even if it's $100, and he'll collect $6k per month, for 36 months. After that, the business is entirely yours. Payments are set to start 30 days after transition, one missed payment means you're out the door - fast.
The owners' take home pay is $150,000 EBITDA - before handing it to you - if you take it.
Which would you choose?
Why?
EDIT: Title suggested it was 60 days, I looked at the upload date on the guys' video and realized its closer to 70 days when I was writing this post. Apologies.
What if they're not stars? What if they are holes poked in the top of a container so we can breath?