How to get 500 clients a year in a single niche by offering web design services without cold calls?

23 replies
Hello Warriors,

As the thread title/question already suggests, how would you go about getting 500 clients in a given niche/industry for your web design services?

Let's assume a few things here:
  1. You'll deploy the websites on WordPress. You'll use templates that are GPL-compliant or designed by you, and offer your clients to pick one of your designs. Theme design modification can be an upsell.
  2. You have a budget of $1,000 for your marketing/promotions to start with. You can (optionally) re-invest additional money, if needed, from the money you make from your initial customers.
  3. You will not get out on the street going door to door or make cold calls. You can, however, phone call a warm lead.

I know the above conditions become sort of constraining, but that's where the beauty of lead generation efficiency and sales conversion maximisation kicks in.

Given this (sort of) audacious post/question by me, I'm expecting some flame to be thrown at me. But I'm also sure there are those Warriors (and they're in the majority, fortunately) who would be willing to help.

Thanks in advance for your thoughts and ideas on this one
#500 #calls #clients #cold #design #niche #offering #services #single #web #year
  • Profile picture of the author internetmarketer1
    You have a good plan, but I definitely feel you should go for a goal that involves something you can achieve right now. For example, it doesn't sound too bad to try and land 5-10 clients in the next two to three weeks.

    Live each week one by one. If you keep calculating, you'll end up struggling to land a single client, get confused and not be able to reach your 500 clients per year, and then give up because you didn't achieve that goal.

    Once you start generating a new client per day, then we're in business.

    Here's what I'd suggest for you at this moment in time:

    Land a client, use what you did to get that client to get another one, and then rinse and repeat. Continue and continue.

    Of course, it is still good to have big and huge goals, so go after it until you reach it.

    Be sure to not give up because some peple believe it's the only way out.
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    • Profile picture of the author theultimate1
      Originally Posted by internetmarketer1 View Post

      Land a client, use what you did to get that client to get another one, and then rinse and repeat. Continue and continue.
      First off, thanks for your feedback. It's very important that I go after it in a realistic yet never-give-up manner.

      However, given my 3 assumptions above, how do I go about generating leads in the first place? Let's take the "kitchen remodeling" niche/market as an example. Any ideas on this one will help. Thanks
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    • Profile picture of the author kpmedia
      Originally Posted by internetmarketer1 View Post

      For example, it doesn't sound too bad to try and land 5-10 clients in the next two to three weeks.
      .
      That's a lots of clients to take on unless you're planning to give them crappy templates. And most business are not going to want templates.

      It's 2013, and the internet has been around since ~1993 (mainstream). People aren't dumb anymore. Templates are not going to cut it anymore. They need custom function and design. At best, you'll edit templates, but it's going to be far less than 5-10 clients in 2-3 weeks. That's a failed business waiting to happen.

      The plan fails from that perspective.
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  • Profile picture of the author BacklinksPlus
    So basically you want 500 clients but by doing the least work possible. Hmmm , your doing to have to figure out a better gameplan
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    • Profile picture of the author ewenmack
      To get that number of customers it's best to go
      broad which means don't limit yourself to niches.

      Put up bandit signs on busy roadsides.

      Run small classified ads in newspapers and
      on their websites.

      The signs and ads would read...

      ...................................
      Get Your Business Online
      For Only $49. Go To
      49websites.com
      .......,...........................

      Your website landing page will show them
      examples and as easy as 1 2 3 to get
      their business online.

      You register their domain name and own it
      and ping their credit card monthly for $49.

      Has mass market appeal.

      Best,
      Ewen
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  • Profile picture of the author Quentin
    That means you have to get almost 10 a week so good luck in doing that. You need excellent outsourcers and some management staff.
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    • Profile picture of the author theultimate1
      Originally Posted by BacklinksPlus View Post

      So basically you want 500 clients but by doing the least work possible. Hmmm , your doing to have to figure out a better gameplan
      Not doing it offline doesn't mean it's the least amount of work. Trying to figure out a gameplan is what I'm up to... here.

      Originally Posted by ewenmack View Post

      To get that number of customers it's best to go
      broad which means don't limit yourself to niches.

      Put up bandit signs on busy roadsides.

      Run small classified ads in newspapers and
      on their websites.

      The signs and ads would read...

      ...................................
      Get Your Business Online
      For Only $49. Go To
      49websites.com
      .......,...........................

      Your website landing page will show them
      examples and as easy as 1 2 3 to get
      their business online.

      You register their domain name and own it
      and ping their credit card monthly for $49.

      Has mass market appeal.

      Best,
      Ewen
      Thanks Ewen. That's a nice approach. It sure got me thinking in that direction. However, $49 a month would mean $588 a year (gross revenue). I'm going to have think of some serious value add for that.

      Value add is the reason why I was thinking of a single niche... so that I could do some research on the particular niche's marketing problems and do a monthly 'marketing tips newsletter' and then some freebies (such as free 'plugin installing & configuration' to help increase their conversions... just thinking aloud) to help them out, and realise that buying me from is good value for money. Then, of course, there would be upsells - SEO, Social Media Marketing, Video Marketing, etc.

      Originally Posted by Quentin View Post

      That means you have to get almost 10 a week so good luck in doing that. You need excellent outsourcers and some management staff.
      That's right. I'm going to be putting up a team of developers for this.
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      • Profile picture of the author ewenmack
        Originally Posted by theultimate1 View Post

        Value add is the reason why I was thinking of a single niche... so that I could do some research on the particular niche's marketing problems and do a monthly 'marketing tips newsletter' and then some freebies (such as free 'plugin installing & configuration' to help increase their conversions... just thinking aloud) to help them out, and realise that buying me from is good value for money. Then, of course, there would be upsells - SEO, Social Media Marketing, Video Marketing, etc.

        You are thinking like a marketer,
        not like a buyer.

        For these micro businesses, having a website address on
        their flyers, business cards and stationery is a big thing.

        But they are mostly clueless on anything technical like the internet.

        So having them see their business up on the internet looking very stylish is big.

        The added value is that if they want to update it
        for things like change of opening hours, you will do it for them.

        For them it's not about driving more business
        to them.

        It's a extension of a brochure and a 24 hour showroom.

        Also think of the income as for life, like a hosting company.

        Best,
        Ewen
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        • Profile picture of the author theultimate1
          Originally Posted by ewenmack View Post

          You are thinking like a marketer,
          not like a buyer.

          For these micro businesses, having a website address on
          their flyers, business cards and stationery is a big thing.

          But they are mostly clueless on anything technical like the internet.

          So having them see their business up on the internet looking very stylish is big.

          The added value is that if they want to update it
          for things like change of opening hours, you will do it for them.

          For them it's not about driving more business
          to them.

          It's a extension of a brochure and a 24 hour showroom.

          Also think of the income as for life, like a hosting company.

          Best,
          Ewen
          I hear you Ewen. You make great points. I'm just trying to see what would make my pitch different given so much competition out there.
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      • Profile picture of the author Joe Mobley
        Originally Posted by theultimate1 View Post

        However, $49 a month would mean $588 a year (gross revenue). I'm going to have think of some serious value add for that.

        $49 per month...

        1 client = $588 per year.
        50 clients = $29,400 per year.
        100 clients = $58,800 per year.
        200 clients = $117,600 per year.
        500 clients = $294,000 per year.

        If you failed!!! and ONLY got a little over 200 clients in two years, that's about $120,00 per year income.

        Keep failing. :rolleyes:

        Joe Mobley
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        • Profile picture of the author theultimate1
          Originally Posted by Joe Mobley View Post


          Keep failing. :rolleyes:

          Joe Mobley
          Haha... Thanks Joe I get your point. What I'm trying, though, to come up with is the value add that differentiates my service at my price point and something the customers see tremendous value in.
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          • Profile picture of the author qu4rk
            Originally Posted by theultimate1 View Post

            Haha... Thanks Joe I get your point. What I'm trying, though, to come up with is the value add that differentiates my service at my price point and something the customers see tremendous value in.
            Any updates on your journey?
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  • Profile picture of the author Smartketer
    Banned
    You write quite well so maybe think about doing something in that direction. Your first post really had me thinking that you can write well. Include something with content.
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  • Mathematically, I don't think you can get there without cold calling on the phone or in person.

    If you don't want to reach out to strangers with cold calls or cold walk-ins, you are going to have a tough time. The amount of money you have isn't close to what it would take to hit your number through advertising.

    If I were you, I'd start by contacting every single person I know, or ever knew in my life. I mean everybody--even the kid who beat you up when you were ten years old. Or you beat up.

    Reconnect with them and find out what they are doing. Bring them up to speed on your life and your company.

    Have every one in your organization do the same. You will get some initial orders from these contacts, which you must overdeliver on. Then ask for referrals and build from there.

    Spend some of your cash for direct-response business cards and flyers, and hand them out like you were running for the India National Congress. Do not be reasonable. Go crazy with your campaign. If your family starts to think you are overly obsessed with building your business, you are on the right track.

    Most people don't realize the amount of work it takes to get something like this off the ground. It's much more labor-intensive than you think. If you are not working at it every waking hour you have available, forget it.

    P.S. You'll want a good demo site, don't use Weebly for it.
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    • Profile picture of the author Norbi
      Originally Posted by joe golfer View Post

      Mathematically, I don't think you can get there without cold calling on the phone or in person.

      If you don't want to reach out to strangers with cold calls or cold walk-ins, you are going to have a tough time. The amount of money you have isn't close to what it would take to hit your number through advertising.
      I think you hit it on the head.

      That's 42 sales a month, almost 2.5 sales per working day. Unless you have a huge marketing department, that is going to be a tough battle through marketing (ie; content marketing, digital advertising, etc..)

      If you assume a 5% conversion rate on your website, you will need 840 new businesses a month hitting your site, just over 10k businesses in the year. And every month you fall behind, just makes the number that much harder. Averaging just 30 deals per month for the first 3 months, bumps up your new average to over 45 sales a month.

      Looking through the various forms of advertising, with a $1,000 budget. AdWords is more than likely out of the question. You will blow through that too fast.

      Mailings and Flyers will also eclipse the $1,000 budget. If you can hit a high industry conversion ratio of 3%, you will need to send out 16k mailings ($3,200 for Postcard mailings at $0.20 a pop).

      Really, because of your limited budget, you will need to do some sort of personal outreach to hit that number in 1 year.
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      • Profile picture of the author theultimate1
        Originally Posted by Norbi View Post

        Really, because of your limited budget, you will need to do some sort of personal outreach to hit that number in 1 year.
        And I'm guessing the offline business owners (especially the ones without a website) don't really check their e-mails. So, e-mail marketing is also out of the question.

        Cold calling is something I gotta embrace, it seems. Would you suggest that?
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  • Profile picture of the author Quentin
    I know it can be done as I did 800 mobile sites in a year but it will be the project management side and support that will take the time. Getting the work done was the easy part.
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    • Profile picture of the author Chris Cho
      Originally Posted by Quentin View Post

      I know it can be done as I did 800 mobile sites in a year but it will be the project management side and support that will take the time. Getting the work done was the easy part.
      def agree. people don't understand that the marketing is ONLY the first step and the easy part. delivering is the difficult part in my opinion and managing your team.
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    • Profile picture of the author theultimate1
      Originally Posted by Quentin View Post

      I know it can be done as I did 800 mobile sites in a year but it will be the project management side and support that will take the time. Getting the work done was the easy part.
      WOW. That's inspiring.

      Congratulations! 800 websites in a year is an awesome feat.

      Would you be willing to share how you went about generating the leads and contacting the business owners?
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  • Profile picture of the author Ted Stevenson
    Walk into local businesses and pitch them with ideas. Sell them on why they must have your services. It's all about being personal and selling the dream. Then give them a bonus or commission on referred clients.
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    • Profile picture of the author ewenmack
      Originally Posted by Ted Stevenson View Post

      Walk into local businesses and pitch them with ideas. It's all about being personal and selling the dream.
      Sounds like you are pitching to a room full of MLM junkies or WSO members!

      Using those tactics on people who run real businesses won't work.

      Best,
      Ewen
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  • Profile picture of the author Quentin
    Sure. I started by going around my area doing one to one but realized this would be very slow and time consuming so I did small workshops on different aspects of marketing with mobiles.

    What is a QR Code and how can it help your business?

    What is a mobile Website and why you need one!

    Short 45 minute presentations with Q & A 15 minutes. I advertised in local papers and with flyers to businesses.

    Why sell to one when you can sell to a room full. ( Tip: Have staff to work with customers after meeting. You can't do it all and better you speak and mingle with all a little than spend time with one or two.)

    As I got customers I found some had good lists so advertised with them and also met some sales people and reps from certain businesses so also did deals with them.
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  • Profile picture of the author internetmarketer1
    I am glad that ths thread has taken off. It's great that many guys are delving deep into ths idea. Great thread.
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