Help please. Do you recognize Puma the sportswear brand?

48 replies
I'm writing a promo for a client and was going to use the name Puma
to make a point about brand recognition.

Can you leave a yes or a no if you've heard of the brand name Puma?

Thanks for your input.

Best,
Ewen
#brand #puma #recognize #sportswear
  • Profile picture of the author SirThomas
    Puma has been around for ages. It's very well recognized worldwide - The Big 4 member next to Adidas, Reebok and Nike.
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    • Profile picture of the author ewenmack
      Originally Posted by SirThomas View Post

      Puma has been around for ages. It's very well recognized worldwide - The Big 4 member next to Adidas, Reebok and Nike.
      Thanks.

      Fascinated to see if anybody doesn't
      know the brand.

      Right now it's been broadcast around the world
      as sponsor of Oracle at The Americas Cup
      yachting.

      Best,
      Ewen
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      • Profile picture of the author roger h
        Hi Ewen,

        My own take on this is that the Puma brand is regarded almost as the 'little brother' of the remaining other four brands to the point where it is well known but often forgotten about.

        However i do believe quite strongly that the strength and/or weakness of this brand is dependant on geographical location and which sports are predominant in those locations.

        I grew up in NZ in the 70's & 80's (i live abroad these days) at a time and in a culture where brand recognition and to a lesser extent 'brand elitism' played a less significant role in buying decisions. I remember Puma Sneakers / Boots / Clothing having an air of exclusivity attached, perceived as having a cutting edge design wise, but with that said we were just as happy and satisfied to either of the other brands mentioned above by Sir Thomas.

        Later on, as Reebok and then Nike became significantly larger in the marketplace Puma seem to fall away, not in presence, but in terms of being a brand name lingering on the tips of tongues so to speak.

        Also, another sports brand, Asics, then became more highly regarded in the marketplace particularly regarding footwear across several different sports while Adidas who were already on top began to market themselves even more aggressively and grow their market share to squeeze other brands out altogether.

        Puma is a brand with significant strength in specific sports though - that's my opinion based on 25 odd years of living in multiple countries worldwide and seeing the relative strength of different sports brands according to location, culture and sports popularity.

        For instance, Puma would be a strong brand in the sports of Football & Rugby but less so in Tennis etc.

        The Americas Cup is on & being broadcast around the world, apparently. But, the coverage and the results get little attention outside of the Sailing fraternity and outside of the sunny climates of NZ, Australia, US and certain parts of Europe.

        I only know its running right now because of where i grew up & how significant it is in that region, plus i just happen to see the 5 lines of mention the race results got in the main national newspaper of where i live in Europe.

        So, i think while the competition and sponsorship is being broadcast worldwide the Reach & Influence, and therefore the reach and influence of Puma, will be limited to those regions where Sailing is followed & supported en mass.

        Im not sure any of this is useful to you - but it is another perspective nonetheless.

        (I know just a couple of days ago myself and son went shopping for a replacement pair of football boots for him and Puma was only considered beacuse we saw a lone pair sitting on the display shelf - up to that point we had forgotten about them as a brand.)
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        • Profile picture of the author ewenmack
          Thanks Roger.

          I'll take that as a yes you've heard of it before.

          Best,
          Ewen
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    • Your Royal Highness,

      Originally Posted by SirThomas View Post

      Puma has been around for ages. It's very well recognized worldwide - The Big 4 member next to Adidas, Reebok and Nike.
      I beg to differ. There are 5 well know members.

      Adidas, Reebok, Nike, Puma but the granddaddy of them all is "Converse".

      They are still kicking ass and I see kids still wearing them all the time.
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  • Profile picture of the author Treeofl1
    Ditto
    Never owned a pair of anything by Puma, but it's a relatively well known brand down here in South Africa
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    • Profile picture of the author ewenmack
      Originally Posted by Treeofl1 View Post

      Ditto
      Never owned a pair of anything by Puma, but it's a relatively well known brand down here in South Africa
      Thanks.

      Are they the sponsors of the Springboks?

      Best,
      Ewen
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  • Profile picture of the author Kunle Olomofe
    Hi Ewen,

    The short answer Yes.

    The long answer...

    You didn't say what point about brand recognition you want to make in the promo ie whether you mean to use Puma as a highly, mildly, less recognisable brand compared with others.

    In any case I'd be very surprised if anyone came on here to honestly answer 'No' to knowing the Puma brand since it is one of the most well known brands in the world.

    They currently sponsor Usain Bolt and have sponsored some of the world's greatest sporting legends before him.

    Also their logo is easily one of the most recognisable anywhere. As a kid I first discovered the animal of the same name because of the Puma brand and that was back 30+ years ago in Nigeria.

    Anyway hope some of that helps.

    Good luck,

    Kunle

    Edit PS: By the way the Springboks are sponsored by a South African bank called Absa. Cheers.
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    • Profile picture of the author ewenmack
      You guys are confirming my suspicions,
      but one never knows until you ask.

      Please keep the answers coming.

      Much appreciated.

      Best,
      Ewen
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      • Profile picture of the author Ron Lafuddy
        Yes, but don't know anything about the brand.
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        • Profile picture of the author Seemore25101
          Yepp, recognisable brand.
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        • Profile picture of the author unglued
          Ewen,

          Yes, I definitely remember Puma shoes, t-shirts, etc. from as far back as the early 80s back home in Alabama and surrounding states here in the US. I don't recall ever owning any of their goods, but had friends who did and never heard any complaints about them. They seem to have diminished in popularity stateside along with Pony, another "old school" athletic brand that had an early 80s heyday. Have often wondered what happened to both brands over the years, as they both apparently made decent or better quality merchandise. Hope this helps.

          unglued
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  • Profile picture of the author Jason Kanigan
    I know the name, but had to look up the logo (hey, it says "Puma" whadya know) to see if I recognized it. Nope, not really.

    I'm aware they make shoes, but never bought them. Have bought Adidas, Reeboks and Nikes. Puma as a brand does not have any meaning to me (Adidas = sports, Reeboks = cool, Nikes = just do it, of course).
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  • Profile picture of the author James English
    Yup, 3 pairs of them in my closet as I type this. I love my Pumas!
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    • Profile picture of the author andylan
      Definitely heard of Puma!
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      • Profile picture of the author ewenmack
        Thanks guys!

        Keep em' coming!

        Best,
        Ewen
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        • Profile picture of the author affiliatemom
          Hi Ewen,

          I have heard the name Puma and know they make tennis shoes but not positive if they make other sport items? (I know... sad how I am disconnected...)

          Also, fwiw I shop based on price so for example if I need tennis shoes, I'll see what is on sale for $40 and choose which shoe has my size and is comfortable regardless of the brand.

          But you only asked if we had heard the name; so yes I have.
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          • Profile picture of the author DABK
            When my friends thought it was cool to have Pumas, I couldn't afford them. Now that I can, I don't care.
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  • Profile picture of the author misterkailo
    As soon as I think of Puma, I think of the panther or whatever animal is on it lol
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  • Profile picture of the author Aaron Doud
    Yes for me Nike Adidas and Puma are all household names for sports. Would assume better for you since Puma and Adidas are Football brands in most of the world.
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  • Profile picture of the author mjbmedia
    yeh Puma here in the UK supply some Premier League teams with their kits , well known here
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  • Profile picture of the author cmorris
    Yes. I know the puma brand.
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  • Profile picture of the author rondo
    I remember Boris Becker used a Puma tennis racquet in the 80's!



    Andrew
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  • Profile picture of the author AlexGeorge
    Yep, well known over here too! Arguably not as big as Nike or Adidas, but definitely recognizable in most parts of the world. I'd be surprised if they didn't know about it.
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    • Profile picture of the author umc
      My wife has had some Puma gear (shoes, clothing, maybe a watch). I've known of Puma for probably 25 years or more. I've never bought their products, but I've always liked their style.
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  • Profile picture of the author DWolfe
    Yes I use to wear Puma's, Them & Addias were the top sneakers at one time in my area.
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    • Profile picture of the author tinknocker
      I remember Puma's well.... they were very popular when I was in school in the 80's.
      Nike,Adidas,Puma & don't forget Pony....LOL brings back memories.
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  • Profile picture of the author DaniMc
    Just in the last 4 years, Puma has made great strides in their footwear line. At least in the US - those shoes are very recognizable!
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  • Profile picture of the author Khemosabi
    Hi Ewan

    Yes, I too wore Pumas. When they first came out, they were not as popular as say, Nikes, but we couldn't afford Nikes, so my Mom bought me the "reverse" swoop! :p

    They were great shoes, lasted a long time! I'm so glad that they (Puma) have endured! And as Dan mentioned, they have made great strides in the last few years! Good shoes!

    ~ Theresa
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  • Yeah. Huge in the 80's early 90's then went quiet for a few years. Probably because the air max- reebok classics were big. Now they seem to be popular again!
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  • Profile picture of the author mrmatt
    Yes.

    Wearing a pair of Puma prescription glasses right now.

    Love PUMA.
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    • Profile picture of the author Lee M
      Yes, I recognize Puma. Wore them in the 1970's, but have not since. Seems like they faded away after awhile. However, my daughter (teenager) wears them. Interestingly I did not introduce them to her. She found them on her own. Fairly popular shoe with her age group. Now I'm noticing them once again.
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      • Profile picture of the author BizInsiderClub
        Yep, recognise Puma, well known here in the UK
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        • Profile picture of the author LynnM
          The name yes, although I couldn't remember their logo. But then not especially interested in sports stuff!
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          • Profile picture of the author PaulSch
            Yes. Still well known in Spain.
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  • Profile picture of the author stranger11
    Yes, but you may want to consider the bias. The only people clicking may be people who recognize it.

    My 2 cents, its a brand that has been around for a while. Its known everywhere, but in Canada and US it is not as big as it is in Europe because Puma is more popular among soccer fans.
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  • Profile picture of the author Tam Chancellor
    I remember Puma was very popular when I was a kid. My brother loved wearing the shoes. I think I had a pair for playing tennis.

    Honestly, I thought that they had disappeared. I don't really see them or I don't notice them when looking for athletic shoes.
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  • Profile picture of the author mickelinjac
    I don't think there are any people who don't know puma brand.
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  • Profile picture of the author shane_k
    Hmm, I wonder if you are asking about Puma as a sneaky way to try and get people to notice that you claim them as a client in your sig, and maybe you are hoping that would raise your credibility in this forum.

    Might be a good idea to turn off your sig for this thread at least
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    • Profile picture of the author ewenmack
      Originally Posted by shane_k View Post

      Hmm, I wonder if you are asking about Puma as a sneaky way to try and get people to notice that you claim them as a client in your sig, and maybe you are hoping that would raise your credibility in this forum.

      Might be a good idea to turn off your sig for this thread at least
      Shane, I swear I'm using Puma as an example of brand awareness for
      a sales letter I've been paid to write for a client.

      I swear Puma is a client for my paper receipt roll business too.

      Don't know what else I can say really.

      Best,
      Ewen
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      • Profile picture of the author StarkContrast
        I seem to recall that Puma was also a lengthy sketch by the Smothers Brothers in the 80s? - probably not the brand but the animal...
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        • Profile picture of the author Brenny76065
          I took my teenage daughter to the movie Battle of the Year last night. One scene in the movie had the US B-boy dance team receiving team uniforms. Both the sweats and the shoes were Puma.

          I don't think I would have noticed had I not previously seen this thread
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  • Profile picture of the author bsummers
    I have Puma shoes. Who does not remember the brand?
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  • Profile picture of the author sophiaquinn
    Banned
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    • Profile picture of the author savidge4
      I have a "few" sports websites. So I would say I am rather familiar with Puma. What I find interesting about this thread is no one has mentioned the likes of New Balance or Diadora or Fila or K-Swiss.

      Puma by the way is #4 on the list in regards to shoes

      Did you know that Puma is a HUGE sponsor for Formula 1 racing. the entire top 10 last year wore Puma Driving Shoes and Racing Outfits.

      So how in the USA did Puma become a known brand? Joe Namath wore them.
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  • Profile picture of the author Colm Whelan
    Yes, I recognise the brand.
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