You can always post flyers around local college campuses to try and spread the news and awareness. See if they have any ideas or interests in promoting it as well.
You can advertise in the local news paper , distribute pamphlets in the news paper and post flyers around local more traffic areas, Vehicle advertising is good too
Create A PostCard Will Killer Copy with a 24 hr recorded message and website directing the prospects to a lead capture page. Offer a Free Video Or Report.