$1095 + $25/month - I was in shorts, polo and flip-flops, how?!

16 replies
So yesterday, I landed a deal with a non-profit organization. I sold them a website for $1095 and web hosting for $25/month.

The funny thing is I wore shorts, a blue polo and flip-flops to the meeting. This proves that it doesn't matter if you're in a suit or shorts, however your knowledge and professionalism is what matters.

What I did was ask them why they wanted a website and I pounced on their why. They wanted to generate donations and promote their cause. Even though I was dressed like I was going to the state fair (which I did), I was able to close this deal because their WHY was fulfilled.

I guess it also helped that the owner is a retired Marine and I'm currently in the Army.
#$1095 #$25 or month #flipflops #polo #shorts
  • Profile picture of the author aharrold
    I think you answered your own rhetorical question; the key things are, a non-profit, and the guy you are closing being ex military.....lol
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    • Profile picture of the author abelamorales
      Originally Posted by aharrold View Post

      I think you answered your own rhetorical question; the key things are, a non-profit, and the guy you are closing being ex military.....lol
      You're right, however you he's spoken to 3 other web designers. He said he could tell that I have a passion for what I do and seemed more knowledgeable than than the other web designers he spoke to.
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  • Profile picture of the author dmaster555
    Nice congrats, but I wouldn't count on closing deals dressed that way in the future. Some people are much more critical about things like that regardless of what you're offering
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  • Profile picture of the author Justin Lavoie
    Guys, please listen to what I say here:

    The vehicule you drive in is more important to me than the clothes you put on for a first meeting. I give wwaayyy more respect to a guy wearing flip flop in a luxury car over a guy wearing a very expensive suit driving in a honda civic 1994..

    The first guy show me he's probably a relaxed and succesful business man. The second one is showing me he's put all is money on the clothing trying to impress me.

    This is not a bullet proof way of doing things however at the end of the day, I always give more props to the guy with the dough than the guy with the lie. Unfortunatly, it's hard to start with the car but at least, please, dont overdress. We are not in the 80's anymore. Try to find a "grown up" and clean vehicule, something that doesnt scream Im broke, this is so important. First impression guys.

    You could also borrow someones else's car... just dont look like you're out of peanut butter.
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    • Profile picture of the author Anthem40
      Don't fall into the trap of consumerism.

      Judging people by what car they drive is the definition of asinine. Results matter. If you can sell yourself and your results, it doesn't matter what you drive.
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      95% of IM'ers have great relationships with clients who also advertise offline and with other people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
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    • Profile picture of the author keith88
      Originally Posted by Justin Lavoie View Post

      Guys, please listen to what I say here:

      The vehicule you drive in is more important to me than the clothes you put on for a first meeting. I give wwaayyy more respect to a guy wearing flip flop in a luxury car over a guy wearing a very expensive suit driving in a honda civic 1994..

      The first guy show me he's probably a relaxed and succesful business man. The second one is showing me he's put all is money on the clothing trying to impress me.

      This is not a bullet proof way of doing things however at the end of the day, I always give more props to the guy with the dough than the guy with the lie. Unfortunatly, it's hard to start with the car but at least, please, dont overdress. We are not in the 80's anymore. Try to find a "grown up" and clean vehicule, something that doesnt scream Im broke, this is so important. First impression guys.

      You could also borrow someones else's car... just dont look like you're out of peanut butter.
      I thought I was wrong for judging people's success from their cars lol. Guess Im not the only one. I see this ALL time!!!
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    • Profile picture of the author xlfutur1
      Originally Posted by Justin Lavoie View Post

      Guys, please listen to what I say here:

      The vehicule you drive in is more important to me than the clothes you put on for a first meeting. I give wwaayyy more respect to a guy wearing flip flop in a luxury car over a guy wearing a very expensive suit driving in a honda civic 1994..

      The first guy show me he's probably a relaxed and succesful business man. The second one is showing me he's put all is money on the clothing trying to impress me.
      True to a point. Sam Walton drove an old pickup truck while he was one of the richest men on earth. Don't always judge a book by the kind of car it drives.
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    • Profile picture of the author kpmedia
      Originally Posted by Justin Lavoie View Post

      The vehicule you drive in is more important to me than the clothes you put on for a first meeting. I give wwaayyy more respect to a guy wearing flip flop in a luxury car over a guy wearing a very expensive suit driving in a honda civic 1994..
      That's so silly. :rolleyes:

      That has no bearing on anything.
      - It could be a guy that is always in debt for a stupid car.
      - A guy that drives a 1994 Honda for work, and some awesome whatever to joyride in.
      - It could be a 1994 Honda in mint condition because he's good at maintaining cars, and that's his favorite model.

      Sounds like something a woman would do on a date.
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      • Profile picture of the author THK
        Originally Posted by kpmedia View Post

        That's so silly. :rolleyes:

        That has no bearing on anything.
        - It could be a guy that is always in debt for a stupid car.
        - A guy that drives a 1994 Honda for work, and some awesome whatever to joyride in.
        - It could be a 1994 Honda in mint condition because he's good at maintaining cars, and that's his favorite model.

        Sounds like something a woman would do on a date.
        I think that is a Dan Kennedy thing. If I remember correctly, in one of his books he mentioned how a real estate agent took his advice, changed his car to something fancy and start getting clients.

        Maybe it works in some industries, but I always thought savvy business people are smart enough to see through those. I could be wrong though. I am no Dan Kennedy.

        Tanvir
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  • Profile picture of the author Ronnie Wright
    Sorry, but I disagree. I would imagine the non-profit you entered was small and a very casual,relaxed environment. And seeing as how they didn't even have a website to start with, you got very lucky.

    Try going into a prestigious investment banking firm and try to sell the a site redesign. I'm not sure you'll make it past the "gate keeper".

    I'm not talking a big firm neither.

    Originally Posted by abelamorales View Post

    So yesterday, I landed a deal with a non-profit organization. I sold them a website for $1095 and web hosting for $25/month.

    The funny thing is I wore shorts, a blue polo and flip-flops to the meeting. This proves that it doesn't matter if you're in a suit or shorts, however your knowledge and professionalism is what matters.

    What I did was ask them why they wanted a website and I pounced on their why. They wanted to generate donations and promote their cause. Even though I was dressed like I was going to the state fair (which I did), I was able to close this deal because their WHY was fulfilled.

    I guess it also helped that the owner is a retired Marine and I'm currently in the Army.
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    Gone Fishing....
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  • Profile picture of the author internetmarketer1
    I liked this thread, and while some people may disagree, it really doesn't matter what you wear as long as you know how to properly sell.

    There are so many people who struggle with one on one appointments, and it is tough at first, but once you gain a good relationship over the phone and via email, it gets easier.

    When you have a meeting, never ever try to over impress with the way you look. The key to making a sale is to impress with how you know what it is you are selling and how well you showcase its value.
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  • Profile picture of the author keith88
    Originally Posted by abelamorales View Post

    So yesterday, I landed a deal with a non-profit organization. I sold them a website for $1095 and web hosting for $25/month.

    The funny thing is I wore shorts, a blue polo and flip-flops to the meeting. This proves that it doesn't matter if you're in a suit or shorts, however your knowledge and professionalism is what matters.

    What I did was ask them why they wanted a website and I pounced on their why. They wanted to generate donations and promote their cause. Even though I was dressed like I was going to the state fair (which I did), I was able to close this deal because their WHY was fulfilled.

    I guess it also helped that the owner is a retired Marine and I'm currently in the Army.
    After they explained their WHY, what kind of things did you say? What were your selling points?? Basically how did you tie that in with your pitch?
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    • Profile picture of the author abelamorales
      Originally Posted by keith88 View Post

      After they explained their WHY, what kind of things did you say? What were your selling points?? Basically how did you tie that in with your pitch?
      Their WHY were these points:
      • To promote their cause
      • Offer an option to visitors to donate to their cause
      • Allow people to register for different programs

      How do I tackle this? I asked, tell me, "How much in donations are you expecting from this website?" He said, "$10,000 a year." I said, "If this website can help you generate $50,000 - $200,000 a year in donations, what kind of impact will it have in your organization and the people you help?"

      I then told him, "All these other non-profit organizations have websites and are probably not providing half as much value as you do to those you help, what does that tell you?"

      It's not about me ladies and gentlemen, it is ALL about the consumer and making their juices flow in their brain and finding a solution to THEIR problem.
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  • Profile picture of the author JohnOfferMarket
    Word of mouth and positive feedback is king. Do a great job for the non-profit and others will hear about it. If your good reputation precedes you, your clothing/car will never make one bit of difference!

    On a side note, a family friend had a financial advisor that he ended up recommending to my father. When my father met with him, he showed up at our house in a Porsche 911 and a 3000$ suit. They didn't end up working together, and six months later the family friend found that he had been swindled out of the entirety of the money he invested. I guess we know how he afforded the fancy car and threads. So yes, judge a book by it's content, not it's cover.
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  • Profile picture of the author wsiebler
    Simple, effective and actionable thank you.
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  • Profile picture of the author Matt Lee
    Congrats on the business! Goes to show you, it's not about how you dress, it's how you close
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