New to offline services.......is list building a good service to sell?

18 replies
I'm new to providing offline services to small businesses.


I wanted to start with a service I can easily understand and feel comfy selling.

Is selling setting up auotresponder/list building services a good service to sell?
#building #good #list #offline #sell #service #servicesis
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    • Profile picture of the author Ronnie Wright
      Originally Posted by iAmNameLess View Post

      By itself? No.

      What other services does Aweber sell? I believe their ENTIRE business model is based around selling email marketing services, isn't it?
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      • Profile picture of the author iAmNameLess
        Originally Posted by Ronnie Wright View Post

        What other services does Aweber sell?
        Different market.. You're not Aweber and just setting up an autoresponder is not list building. Aweber caters more to internet marketers than any other part of the industry in my opinion. You're going for business owners, regular business owners who likely won't see the value in it and building a list for them really isn't too important.
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        • Profile picture of the author Ronnie Wright
          I never said I was aweber nor trying to be. I was saying they sell a stand alone service......but okay. We'll have to agree to disagree.


          Originally Posted by iAmNameLess View Post

          Different market.. You're not Aweber and just setting up an autoresponder is not list building. Aweber caters more to internet marketers than any other part of the industry in my opinion. You're going for business owners, regular business owners who likely won't see the value in it and building a list for them really isn't too important.
          What, really? WOW. Okay. From that perspective, they will not. You have to show them what they'll get, not the feature. Show them how they'll make money today.
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          • Profile picture of the author kemdev
            Originally Posted by Ronnie Wright View Post

            I never said I was aweber nor trying to be. I was saying they sell a stand alone service......but okay. We'll have to agree to disagree.




            What, really? WOW. Okay. From that perspective, they will not. You have to show them what they'll get, not the feature. Show them how they'll make money today.
            Sounds like you've already made up your mind... so why ask the question? As a stand alone service, list building is not a good service to sell. That's what IAN said, and I agree.

            Throwing up an optin form and autoresponder will do nothing if their website isn't already getting a decent amount of traffic. And if it is... what are you gonna offer to get the sign up? If you have an plumbing client - 5 ways to stop leaky pipes (just an example). Wouldn't you want them making a phone call instead? Names in an email list are worth $0 to clients if they don't buy anything. This isn't the IM world.

            PS - They won't make money today from it. Or tomorrow. Or likely in a month's time. Just a heads up.
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            • Profile picture of the author iAmNameLess
              Originally Posted by Ronnie Wright View Post

              I never said I was aweber nor trying to be. I was saying they sell a stand alone service......but okay. We'll have to agree to disagree.




              What, really? WOW. Okay. From that perspective, they will not. You have to show them what they'll get, not the feature. Show them how they'll make money today.
              Ahh, so you edited your response from "Okay, guess we'll agree to disagree" to now you're an expert and I must be mistaken that you were asking a question and only wanted answers you agreed with. Sorry.

              Also, you used an example of aweber to make your point but it puts you far away from making that point. Aweber sells a stand alone service to a very specific part of the industry that NEEDS that service.

              Here's the thing... the only people that would advocate autoresponder setup for businesses are people that are internet marketers...

              #2... The majority of service based businesses, like HVAC, plumbing, locksmith, mechanic, roofing, tree services, any repair, etc. are people that want it NOW. What kind of offer can you provide that will help? What will an autoresponder do? People are either going to CALL or they're not going to call. Businesses care about making the phone ring... not an opt in email list.

              #3... The autoresponder is USELESS by itself. List building is not setting up an autoresponder. You don't build a list by setting up an autoresponder by itself. You create an offer, get the opt in, but how do people see the offer? You have to DRIVE TRAFFIC to the offer, and the problem is most businesses would have nearly the SAME conversion rate of lead and opt in so why not just create leads for the company? It makes no sense. The difference between me and you, is that I've tested this many times in many ways.

              #4... List building is great for ecommerce, affiliate marketers, internet marketers, etc. but it isn't going to help a law firm, a plumber, a handyman, and the majority of other businesses.

              It all comes down to revenue. How much revenue will these companies make by setting up an autoresponder? Very little if any at all. Their money comes from calls. They are experts in their field and they want the appointment, they want the person calling so they can sell to them.

              Here's a scenario. Your air conditioning is out... it is 90+ degrees and you do a search for air conditioning repair... You have 2 sites you clicked on.

              Site #1: Advertised with adwords to send people to a special opt in squeeze page for the auto responder (remember, list building cannot be done without traffic generation) you might sign up, might not, but then....

              You visit...

              Site #2... Straight forward, no autoresponder, no special opt in for a free offer BS, you have a call to action to call for a free estimate with emergency service all calls serviced within 24 hours, you realize that these people are on the ball and you CALL THEM.. you don't want to sweat it out... you don't care what AC tips might be emailed to you tomorrow (that will be sent to promos in gmail not the direct inbox) you want your damn AC fixed, and fixed QUICK.

              Who will have more success?

              Site #1, might be able to brag and say I have XX amount of people subscribed to my email list. However, site #2 has XX amount of people that PAID for their service.


              It all comes down to revenue... and testing. So "WOW" yourself.. next time you create a thread asking a question make sure you specify that you only want responses that agree with you.
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              • Profile picture of the author AndrewCavanagh
                Originally Posted by iAmNameLess View Post

                Here's a scenario. Your air conditioning is out... it is 90+ degrees and you do a search for air conditioning repair... You have 2 sites you clicked on.
                I'd be thinking "when was the last time they
                used an air conditioning repair business?"

                Why didn't that business stay in touch in
                various ways to ensure they came back to
                them?

                Then your scenario changes to never searching
                online and just calling the air conditioning repairman
                you know and trust.

                It could be something as simple as a sticker
                on the air conditioner with the number of the business.

                Kindest regards,
                Andrew Cavanagh
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            • Profile picture of the author AndrewCavanagh
              Originally Posted by kemdev View Post

              Throwing up an optin form and autoresponder will do nothing if their website isn't already getting a decent amount of traffic. And if it is... what are you gonna offer to get the sign up? If you have an plumbing client - 5 ways to stop leaky pipes (just an example). Wouldn't you want them making a phone call instead? Names in an email list are worth $0 to clients if they don't buy anything. This isn't the IM world.
              Actually most brick and mortar businesses have a huge number
              of prospects and clients already walking into their physical premises.

              You can follow up with those prospects and clients using email.

              And depending on the business you can make them a TON of
              money using this method (no web traffic required...they already
              have the traffic walking into their business).

              With higher value prospects you can have an email course
              that educates them on why they should do business with
              your client.

              With lower transaction values you can promote events and
              sales.

              Email marketing has very low cost (basically what you charge
              them to deliver the service) so it can be powerful marketing
              in ways that other mediums can't provide.

              Email marketing certainly can be stand alone service you
              provide starting out.

              You just have to focus on getting the walkins to a business
              onto an email list (these days you can use QR codes to
              get people to your optin page. You can also put an incentive
              and a URL on cash register receipts, in store leaflets etc
              etc).

              Kindest regards,
              Andrew Cavanagh

              P.S. With a plumber you create a follow up email
              list for their existing clients giving them tips on how to
              look after their plumbing and when the right time is to
              call a plumber for different issues.

              You also make it easy for people on that email list to
              recommend people THEY know to the plumber.

              Email marketing is powerful.

              The problem with most newbie marketers is they
              think that marketing is lead generation.

              There is far more money in follow up (of prospects
              and customers) and in rreferral systems.

              Email marketing is a GREAT way to do those things.
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  • Profile picture of the author AndrewCavanagh
    It's a GREAT service.

    But understand your prospects don't understand the value of
    "list building" or "autoresponders".

    You need to speak THEIR language and make the connections
    for them.

    Usually that means explaining in a compelling way how they
    can follow up with prospects and clients and make more sales.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author Ronnie Wright
      Thanks Andrew.

      You make great points.


      Originally Posted by AndrewCavanagh View Post

      It's a GREAT service.

      But understand your prospects don't understand the value of
      "list building" or "autoresponders".

      You need to speak THEIR language and make the connections
      for them.

      Usually that means explaining in a compelling way how they
      can follow up with prospects and clients and make more sales.

      Kindest regards,
      Andrew Cavanagh
      Signature
      Retired Internet Marketer.
      Gone Fishing....
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    • Profile picture of the author Jason Kanigan
      Originally Posted by AndrewCavanagh View Post

      It's a GREAT service.

      But understand your prospects don't understand the value of
      "list building" or "autoresponders".

      You need to speak THEIR language and make the connections
      for them.

      Usually that means explaining in a compelling way how they
      can follow up with prospects and clients and make more sales.

      Kindest regards,
      Andrew Cavanagh
      Andrew is dead right here.

      In the business world outside of IM, they do not understand the terminology or tools we use. They do not see the intrinsic value in building a list. They want results.

      They want more customers. OK. You can give these to them. And the way you do it is by having squeeze pages, lead capturing via autoresponder and a follow-up email sequence. That's all in the background, though. First you have to find prospects who want more customers, but haven't found listbuilding as a tool yet.
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  • Profile picture of the author bizgrower
    Not only speak in their language, but be prepared to offer the solution that is best for them. Maybe email list building. Maybe SMS list building. Maybe Facebook. It really depends upon the type of business.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • I agree with iAmNameLess. There are so many aspects to helping a business owner. List building is powerful, but it may not help a business owner in the way that you think. Some business owners don't really care so much about how many people are in their list. Even if you give them thousands of people but they're not even in the business owner's area, then it is completely pointless. An SMS campaign sounds much more useful.

    Selling text message marketing is very easy because business owners will benefit from it a whole lot more and will see more value in it.

    However, I have sold a couple business owners on email marketing, but it involves a lot of work and constant targeted traffic. I try not to focus on it for too long unless their business seems to really need and are on a big budget as opposed to going for an SMS campaign.
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  • Profile picture of the author keith88
    Originally Posted by Ronnie Wright View Post

    I'm new to providing offline services to small businesses.


    I wanted to start with a service I can easily understand and feel comfy selling.

    Is selling setting up auotresponder/list building services a good service to sell?
    Have you given thought to how your going to build their lists?(traffic wise) Yea you need to tell them THE PHONE WILL RING. Thats all they care about.

    I think its a good service but everything has to be based around them getting calls.

    You can always make the connection that most department stores and major companies ALWAYS ask for email info at checkout.

    They do this because they know how "noisy" the marketplace is and with coupons/deals it will get people in the stores to spend more money.

    Truth be told if you dont communicate often with your prospects/clients they WILL forget about ya.
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  • Profile picture of the author Climb Online
    Not sure why it has to be an either or situation... there are people who need it now and those that need it down the road, to only market to those that need it now is leaving money on the table.

    Put in a good call to action as described for those who need it now, and also provide valuable content through AR that the people who like to be prepared can use. When the time comes the business will be in good position to grab the sale.
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    "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
    - Roy H. Williams

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  • Show them how you can recapture lost customers--clients that have stopped doing business with them for one reason or another. No need to build a list, just ask them to print out a list of non-active customers. The key is to send an irresistible offer. 10 percent off their next purchase won't do it. It needs to be killer.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author ADukes81
    Yea, I would use it as a retention tool, not opt in for a special report (like we all think). Andrew touched on it by using it to follow up with current customers and potential prospects.

    So many business owners are focused on acquisition and there is so much money in retention. It costs 6 times more to acquire a new customer over selling an existing one. I love social as it is an excellent retention tool. Email is a great retention tool as well.

    Use social to build/nurture the relationship and email to drive revenue.

    Only 3 ways to grow a business;

    1. Acquisition
    2. Retention (buying more frequently)
    3. Upselling/raising avg transaction
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    • Profile picture of the author ewenmack
      Originally Posted by ADukes81 View Post


      Only 3 ways to grow a business;

      1. Acquisition
      2. Retention (buying more frequently)
      3. Upselling/raising avg transaction
      There's another one too Adam...

      Increase margins.

      Best,
      Ewen
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