Money won't help you, if...
in your business, no amount of money for marketing it will help you.
You just fail slower and it will be more painful.
They are...
1 A BIG advantage to the buyer
2 Able to show that advantage FAST
With so many choices a buyer has today,
little advantages are hard to stand out from the crowd.
A buyer has no time to go looking for the advantage in what you present.
You got to get to the point FAST...and much faster than you probably expect or imagine.
Money doesn't suddenly make this problem go away.
Get those 2 things right and you are set.
Best,
Ewen
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