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Money won't help you, if...

by ewenmack
5 replies
If you don't have these 2 things
in your business, no amount of money for marketing it will help you.

You just fail slower and it will be more painful.

They are...

1 A BIG advantage to the buyer

2 Able to show that advantage FAST

With so many choices a buyer has today,
little advantages are hard to stand out from the crowd.

A buyer has no time to go looking for the advantage in what you present.
You got to get to the point FAST...and much faster than you probably expect or imagine.

Money doesn't suddenly make this problem go away.

Get those 2 things right and you are set.

Best,
Ewen
#money
  • Profile picture of the author Marvin Johnston
    And a biggie, money won't help if you don't know how to manage it.

    Been there, done that, and still have the scars .
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  • Profile picture of the author KingOfContentMarketing
    True. I've worked with several advertisers that had boatloads of cash, but their marketing strategy was to put their kids in the commercials. Um, no. How can you help the customer?
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author DianaDiana89
    thats so true . i agree with you .
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  • Profile picture of the author ImtheBrilliantest
    I've talked with people that want to go straight to "billions of dollars/visitors" rather than quality customers. It's a bit amusing to see that they think more money in a crappy strategy will make it a billion dollar company in a few months.
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