Fake YouTube views follow an old tradition in the music biz

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Buying fake YouTube views and Facebook likes is part of a long tradition in music. But it can backfire. Some of these lessons apply to all offline businesses:

The Big Business of Fake Fans - Page 1 - Music - Los Angeles - LA Weekly


"Eugene, Ore., metal band Black Hare learned that lesson earlier this year. After Facebook introduced its controversial new "promoted posts," Black Hare bought a few. Suddenly, the band had more than 65,000 fans, up from an estimated 4,000.

The problem is that the fans seemed to come out of nowhere — or, more precisely, Egypt. "We were trying to push out show details," Black Hare's Tracy Daken says, but the band's Egyptian fan base had no interest in seeing shows in Oregon. Show info is buried by what Daken estimates are at least 45,000 fake fans. Facebook won't allow the band to delete individual likes, putting Black Hare in a trap: Thanks to the site's complicated algorithms, which allow only a percentage of fans to see any given post on their newsfeed, fewer legitimate Black Hare supporters will see the band's posts unless the band keep paying Facebook to promote them.

Black Hare have refused to do so. "We are probably going to get a new page by the end of the year to solve it," Daken says."
#biz #fake #music #tradition #views #youtube
  • Profile picture of the author Aaron Doud
    Originally Posted by KingOfContentMarketing View Post

    Facebook won't allow the band to delete individual likes, putting Black Hare in a trap: Thanks to the site's complicated algorithms, which allow only a percentage of fans to see any given post on their newsfeed, fewer legitimate Black Hare supporters will see the band's posts unless the band keep paying Facebook to promote them.
    They really don't understand how that works. Yes only a percentage see posts but that percentage is the most active. So the true fans will continue to see the posts since they are interacting with it. They need to focus on interaction among those real fans. Which is the focus rather they had 95% real fans or only 5% real fans.
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  • All theyd need to do is get their Edgerank up with their active members and it should solve this.
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  • Profile picture of the author elijahdean
    Payola!!!! That's what the music industry has been for years
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