The Big Business of Fake Fans - Page 1 - Music - Los Angeles - LA Weekly
"Eugene, Ore., metal band Black Hare learned that lesson earlier this year. After Facebook introduced its controversial new "promoted posts," Black Hare bought a few. Suddenly, the band had more than 65,000 fans, up from an estimated 4,000.
The problem is that the fans seemed to come out of nowhere — or, more precisely, Egypt. "We were trying to push out show details," Black Hare's Tracy Daken says, but the band's Egyptian fan base had no interest in seeing shows in Oregon. Show info is buried by what Daken estimates are at least 45,000 fake fans. Facebook won't allow the band to delete individual likes, putting Black Hare in a trap: Thanks to the site's complicated algorithms, which allow only a percentage of fans to see any given post on their newsfeed, fewer legitimate Black Hare supporters will see the band's posts unless the band keep paying Facebook to promote them.
Black Hare have refused to do so. "We are probably going to get a new page by the end of the year to solve it," Daken says."