Good books on the fast-food business?

by svedski 7 replies
I'm looking into creating a restaurant-chain and are looking for good books on the subject.

Anything that has to do with fast-food or franchising is of interest (not franchising as in starting a franchised business, but in getting others to open franchises from your idea!)

Cheers
#offline marketing #books #business #fastfood #good
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  • Profile picture of the author Aaron Doud
    I don't have specifics but basically you will want anything on Ray Kroc. You will also want to study the model he used. And IMO compare it to the model that Subway used.

    No need to reinvent anything but one might be better than the other for your idea.

    Also as a side note you don't start off to create a restaurant chain. You start off to create a single restaurant. The chain can only be sold in the beginning based on the original company owned store(s).

    Now there are exceptions to every rule. But I believe that is the right approach to have. Do you currently have a successful location?
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    • Profile picture of the author svedski
      Originally Posted by Aaron Doud View Post

      I don't have specifics but basically you will want anything on Ray Kroc. You will also want to study the model he used. And IMO compare it to the model that Subway used.

      No need to reinvent anything but one might be better than the other for your idea.

      Also as a side note you don't start off to create a restaurant chain. You start off to create a single restaurant. The chain can only be sold in the beginning based on the original company owned store(s).

      Now there are exceptions to every rule. But I believe that is the right approach to have. Do you currently have a successful location?
      Yes, of course I will not start a chain right off the bat. But that's my plan. Start with one restaurant, test and prove the concept for a year or two, then either expand by getting more locations or getting franchises.

      I will check out everything that you recommended (as well as your tips vndn).
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  • Profile picture of the author vndnbrgj
    Also look at Tom & Chee.
    They sell grilled cheese and tomato soup.
    They were on Man vs. Food, and also Shark Tank.
    Since Shark Tank, they have had 2,000+ inquiries for franchises.
    Figure out what they did to sell a grilled cheese for $5....
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  • Profile picture of the author jcadrin
    Read the e-myth by michael gerber. It explains the franchise model fully.
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  • Profile picture of the author bizgrower
    I'd also read about:

    Tom Monaghan - Domino's
    Starbuck's
    Dave Thomas - Wendy's
    Aaron Doud - Aaron's
    Papa Murphy's
    Kentucky Fried Chicken

    Good stories and lessons.

    ---

    For what not to do:
    Quizno's
    Penguin's Frozen Yougurt

    ---

    Also because it's so good for any service business:

    Setting the Table: The Transforming Power of...Setting the Table: The Transforming Power of...

    And, any chain that's doing well with a concept similar to the one you are
    thinking about.

    Sorry for all the reading.

    Dan
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author pialia
    google them
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  • Profile picture of the author NewParadigm
    hopefully you have a few years minimum experience being a general manager in a fast food/restaurant.
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt "Trust, BUT VERIFY" ~ Ronald Reagan

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