for help on how to get clients.
Here's the thinking behind on what it took to get this
seo client getting plan.
And it always starts out the same way...even if the client sells carpet cleaning,
liquid fertilizer or web design.
It comes in 3 parts...
And it must be followed in that order, 1 2 3.
Who asks who are the ideal client is and what we know about him/her.
For the SEO specialist it's somebody who is already spending big money
on marketing on the internet, but are doing it poorly.
But not so poorly that it would be too difficult to fix.
Step 2 is where we find this proof of spending big money
and are doing it poorly.
This takes us to Spyfu.com.
Here's an example.
Key in rhinoplasty los angeles
The following images show you how to find prospects that match our criteria.
Of course you would have to work out the degree of difficulty
of ranking those sites.
Step 3. What you say to them. Well since they are spending all that money on Adwords
and only getting a tiny fraction available clicks, they are in effect overpaying
by at least 50% for their clicks to Google.
We came up with this piece of research which shows the clicks go on Google Search.
Only 6% goes on the ads and even worse, that 6% is spread amongst all the advertisers.
I don't have the research link handy at the moment.
Now there will be people say those numbers are not true.
The thing is you probably can find research to back up any position which favors you.
And that's my job.
In summary, you've got a method to find proven big spenders for SEO.
And what to say to them.
Also if you aren't into SEO, you can use the
who, where and what framework to get more of your