I am releasing an ebook on how to fill an apartment complex with residents fast and for free. For sales price, I am thinking like $69.00
Now, I am thinking to approach apartment complexes with direct mail. It will cost about $0.50 - $0.60 cents per letter.
I have some questions here:
1. Assuming that direct mail letter is good, is it something worth doing? To break even, one out of about 115 mailed complexes must make a purchase. I mean, in the real world, is it realistic to get like 5% conversions?
2. Would I be targeting the apartment complex owner or office manager in this case? The reason I am asking is because these are two separate lists, so which list would I have to buy? I am assuming that in owner's list it would probably go to their homes while in apartment complex list it would go straight to leasing office?
To be honest, I would prefer to do it only online without direct mail, but I can't find the precision there... It's like demand for "apartment complex marketing" doesn't exist in Google Planner.
BIG thanks for help!