Some pretty interesting "attention grabbers" for direct mail...

11 replies
So, I took out my old Peter Sun offline marketing book the other day, and turned to a section on Attention Grabbers for direct mail

I was curious... who here has used a pretty unique/interesting attention grabber?

I get it if you don't want to share, due to competition... but I'll admit, I've only used money for attention grabbers. Both bills and coins, ala Gary Halbert.

But here are a few interesting ones that Peter mentioned...

A tea bag attached to the top of the letter... and say "this will only take you 3 minutes to read, so sit back, relax, and have a cup of tea on me.

A match stick attached... and then say that you have a burning hot idea that can make you a lot of money.

And my personal favorite... attach an aspirin at the top and ask "is your business giving you a headache? I can help take away the pain..."

Would you use any of these in your business? Just curious what others think...
#attention grabbers #direct #interesting #mail #pretty
  • Profile picture of the author Robert Domino
    I haven't used lumpy mail and stuff like that. I often use pink letters unless it's really inappropriate.

    I can almost guarantee that if you ever open a pink letter, you'll read it. You might not convert but it will have served its "attention grabbing" purpose.

    In some cases when it's only a handful, I have my wife write them down manually. Then it looks even more personal and the open rate/conversions go through the roof. Obviously you can't ramp this up as easily.

    The good thing is it's not as gimmicky as an aspirin, dollar bill etc.
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  • Profile picture of the author iAmNameLess
    How about a condom telling them they're going to be screwed if they don't buy XYZ? I'm sure that would be one killer response rate... whether its positive or not, is another question. Anyone wanna try it?
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    • Profile picture of the author shawnlebrun
      Originally Posted by iAmNameLess View Post

      How about a condom telling them they're going to be screwed if they don't buy XYZ? I'm sure that would be one killer response rate... whether its positive or not, is another question. Anyone wanna try it?
      That's fricking hilarious!

      Now that I come to think of it, I do remember Adam and Eve sending out condoms with one of their direct mail pieces.

      Umm, not sure why it was sent to my house... just sayin'.
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    • Profile picture of the author SirThomas
      Originally Posted by iAmNameLess View Post

      How about a condom telling them they're going to be screwed if they don't buy XYZ? I'm sure that would be one killer response rate... whether its positive or not, is another question. Anyone wanna try it?
      LOL! You might add a jar of Vaseline, just in case they decide to buy a competing product!
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    • Profile picture of the author mjbmedia
      Originally Posted by iAmNameLess View Post

      How about a condom telling them they're going to be screwed if they don't buy XYZ? I'm sure that would be one killer response rate... whether its positive or not, is another question. Anyone wanna try it?
      we wont split on you, ever, guaranteed with us you will always be safe
      Signature

      Mike

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  • Profile picture of the author ADukes81
    I've used dice, socks and just tried puzzle pieces yesterday for a smaller mailing.

    I was going to use aspirin a few weeks back, but the guy at the shipping place advised me not to. He said there could be issues sending medication. With my luck, I decided just to go with a pair of socks instead.
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    • Profile picture of the author TheCG
      Originally Posted by ADukes81 View Post

      I've used dice, socks and just tried puzzle pieces yesterday for a smaller mailing.

      I was going to use aspirin a few weeks back, but the guy at the shipping place advised me not to. He said there could be issues sending medication. With my luck, I decided just to go with a pair of socks instead.
      So what is the "hook" with the socks?
      Signature

      Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

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      • Profile picture of the author ADukes81
        Originally Posted by TheCG View Post

        So what is the "hook" with the socks?
        I have a deal that will knock your socks off

        Dice = Don't roll the dice...

        Puzzle pieces (3rd mailing in sequence) = I'm puzzled I haven't heard from you...
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  • Profile picture of the author totu
    I was thinking about sending tenis balls
    and the letter would say something like:
    You have been selected to recieve 50% discount for our pre launch offer
    Only people with no balls will wait pay full price after "date"
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  • Profile picture of the author Rearden
    I had a 3-Step mailer I did marketing personal training back in the day.

    The first step used a lift note with the message "Dear Jane, thought you'd find this interesting, -D".

    Of course the sales letter was about a local lady losing weight.

    I did good business off of it, but sure did piss off a lot of people -- I had folks calling in leaving screaming messages and husbands calling for me not to mail them anymore or I'd be sorry.
    Signature
    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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  • Profile picture of the author PROmotions LLC
    What if the match lit up during mailing?
    Signature

    Signature!

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