Holy Grail
It does not always work like that. However, the closest thing we can get to this sort of an outcome can be visualized in the video contained here: Groupon Was "The Single Worst Decision I Have Ever Made As A Business Owner" | TechCrunch
Pay attention to why this merchant took a bad deal. Her primary reason was that she looked across the street, saw it looked like a big deal and decided to act based on that preliminary knowledge.
Groupon sold perception - for billions. A terrible deal for merchants - that looked like a big deal.
So for you - how can you make what you do look like a really big deal locally? It's totally subjective dependent on what you sell, but if you are ambitious enough you can find your own Holy Grail.
- Jack Trout