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Client wants explainer vid

by KingOfContentMarketing
4 replies
I write white papers and case studies for B2B. I created some explainer videos for my own marketing--now a client wants me to make one for them. They are usually 60-90 seconds.

For you folks that make videos: How many edits/revisions do you limit: Two edits? Five?
#clients #explainer #vid
  • Profile picture of the author Rus Sells
    3 edits usually, you can reduce that by having an outline that you and your client both agree upon before you start production.
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  • Profile picture of the author mjbmedia
    Depends what your price point and profit margins are as to how many revisions you might give. Also if you see potential in the client as a future cash machine then be prepared to go a few steps further than a client who is clearly a one off dead end type.

    If you do them (the videos) yourself and theres no value on your time then that's different , if you outsource them, the above applies even moreso
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    Mike

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  • Profile picture of the author globalpro
    I just did this for client (set of help videos).

    Like Russ said, no more than 3. The ones I did are based on what client said they wanted, and had a couple they wanted some change to verbiage (1 revision).

    And like Mike pointed out, the videos are opening up more marketing for client and referrals.
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  • Profile picture of the author ydraw2011
    at Ydraw, we allow for 3 edits on the script and 2 edits on the artwork. Obviously we have clients who take advantage of edits and go over the limit. It's a catch 22 and one of those things that every video company will have to deal with.
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    Video Scribing and Whiteboard animation expert
    Explainer Video Company
    Animation Videos
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