17 replies
Hey guys first post here but not new to the marketing world. I just got laid off as an engineering manager for a big company in Jersey and want to play with marketing for a bit. I want to offer rep management, email/text marketing, and social media marketing all in one package to businesses that want more customers. Basically I want to get them more customers and I've done it before for my brothers business so I know it works. Here's my question:

I plan on mailing big USPS flat rate express envelopes (the big ones 14 inches by 9 inches I believe) to every business in my area and want to put something in them to really grab their attention. I don't care how much each package costs and please don't tell me to send postcards I want to send big envelopes and put something in them and don't care how much I spend on the campaign. The questions:

1) What bulky thing should I put in them to grab the persons attention?

2) Most importantly, what should my letter look like? Should I simply put "let me double your clients for you at *business name* Call me" or should I make a detailed report About why online marketing is important?

I'm really lost as to the second question since I am sending a big package I don't know if I should give them a detailed report or tell them to simply call if they want more customers.

Thank you so much any case studies or useful posts really appreciated
#budget #unlimited
  • Profile picture of the author bakaman
    Also, I don't offer SEO for them I offer social media management, email/text marketing, and reputation management all in one package (don't want to separate and focus on a specific niche - just want to give them the whole package) thanks guys
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  • Profile picture of the author Michael Fied
    bakaman,

    I have something you would be interested in. Sending you a private message
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    • Profile picture of the author bakaman
      thanks Michael, anyone else? I really don't wanna waste money and time testing I just don't know what to put content wise with a big package. also when I say unlimited budget by no means am I rich I just mean I don't care how much u spend doing this batch. Thank you
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  • I'd mail a Halloween-colored box to the owner of each business. Find some cheap candy, write some of the results you've had with email marketing, like took your brother's twitter account and grew it 300%, wrap each candy with different stats, and send it out. don't forget to include your contact on either a business card or as a wrapper.
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    • Profile picture of the author maverick8
      If money is no real issue. I would highly recommend hiring a good copywriter. A good will cost more than a few dollars but the advice and copy you receive will make you money. Make sure to vet them well. Many copywriters think they are decent. Though when they talk through there process is it rubbish, look to see what controls they have beaten.
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      • Profile picture of the author bakaman
        Thanks for the replies. Yes I can hire a copyrighter an he can write me a killer letter but the main thing is which type of letter gets the most leads. Short and witty, long and detailed, just ten bullet points then call me? Are there any posts on this where someone posted what works best for this? I know for a postcard short and sweet is best but what about when sending a package with something bulk inside?
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        • Profile picture of the author Marvin Johnston
          Originally Posted by bakaman View Post

          Thanks for the replies. Yes I can hire a copyrighter an he can write me a killer letter but the main thing is which type of letter gets the most leads. Short and witty, long and detailed, just ten bullet points then call me? Are there any posts on this where someone posted what works best for this? I know for a postcard short and sweet is best but what about when sending a package with something bulk inside?
          You should be looking for a direct mail copywriter, not just a copywriter.

          They will also know what works, and what doesn't.

          There are some really good people over in the copywriting forum as well as here. But unless I am missing something, you probably don't have the experience to know who is who, and who can produce results.

          Ewen is one of the direct mail copywriters who frequent this forum, and I'm hoping he will pop in here. Not trying to put down anyone here who has posted, as they may be great... I just don't know.

          In any case, one of the Gary Halbert newsletters gives some very good advice on getting your mail opened and read:

          The Gary Halbert Letter

          All that said, your bulky mail idea sounds good to get attention. But what will happen then?

          Ask a good direct mail copywriter .
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          • Profile picture of the author bakaman
            alright thank you I guess ill look for a good copywriter then. Although I still dont know whether to keep it a long report or make it short and sweet sigh.....
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            • Profile picture of the author Marvin Johnston
              Originally Posted by bakaman View Post

              alright thank you I guess ill look for a good copywriter then. Although I still dont know whether to keep it a long report or make it short and sweet sigh.....
              Actually, your question is putting the cart before the horse. But the usual answer is make your sales letter as long as it needs to be.

              What you are not addressing is why people should do business with you. How do you build their trust, and a lot of related questions.

              That is where a good direct mail copywriter can help. They will also help to make sure there is a market where you can effectively compete.

              I was exceptionally lucky with my first business as I stumbled into a hungry market that was not being served. I was exceptionally stupid as well since I was clueless about what had to be done to effectively market and grow the company... I didn't know what I didn't know. Please don't try to outdo me there .
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  • Profile picture of the author webbo83
    ImtheBrilliantest has come closest to what I would advise

    You need to be different, remember these guys get junk mail on a daily basis, put a spin on it. I would also not put too much detail in your mailing, Grab there attention, then offer a link or phone number. You want them to be curious, they dont have time to read through a 3 page report. Get them to call you or visit your site, you then know that the people whop do are warm.

    A good idea is to mail something that may be useful to them, something they can use in the workplace, even a sticky pad with your company name on, keeps reminding them of you.

    Stand out from the crowd, be friendly on calls and that will go heaps further than anything else
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  • Profile picture of the author bakaman
    Thank you marvin
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  • Profile picture of the author bakaman
    Also one more question if I may: if I mail this large priority envelope with something stuffed inside and a decent letter to all businesses in my area (lawyers, doctors, restaurants, etc) what is the response rate I should receive very generally speaking? Just so I may get a clue. Thanks
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  • Profile picture of the author ATAC
    The first thing is I put on all my envelopes that I send out "Urgent" Time Sensitive."This Was Sent Out To Your Competitors !

    Then I stress in my letter the benefits of what I can do for them and how if you do not have me on your team then you will be up against me and they definitely do not want that.

    I let them know that the first business that contacts me and hires me I will work with and that I can not work with two businesses in the same niche in a 50 mile radios ....

    I will not compete against myself..



    I have it down to a science ..

    The second thing is I believe in New Jersey the post office every door direct is cheaper then UPS ....
    Best of luck

    PS No need to be sending a big package !
    You want to send them to a squeeze page to capture there email and number if possible so the squeeze page has to have a video that is very informative to how you can help them and create desire that then need you ASAP..
    Packages are too expensive it should be a post card ...
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    • Profile picture of the author yabe
      Write a satirical newspaper article about each individual business. have it printed like it was in a real but actually non existent local paper and then it framed like this: inthenewsonline dot com
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  • Profile picture of the author PerformanceMan
    Sounds like you're a politician with a budget like that.
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  • Profile picture of the author bakaman
    For Arguments sake if all 100 packages are opened and read, how many calls should I expect to receive from businesses that want more customers?
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    • Profile picture of the author DABK
      You're not targeting, qualifying them, it seems. Or segmenting. So, you're going to be lucky if you get 1 in 100 to contact you.

      A lot of business owners don't want more customers. Or, at least, not via a new way of getting them. (Many of them end up suffering as a result, but many are, indeed, correct: they've got enough way to get clients forever and a day.) Then, there's the question of ability to pay you - Not all have it, or not when you contact them.

      You mention no follow-up process. You might want to have one, could be phone calls, other letters, post cards, etc...



      Originally Posted by bakaman View Post

      For Arguments sake if all 100 packages are opened and read, how many calls should I expect to receive from businesses that want more customers?
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