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"Check ins" are the new "Likes"!!

by Marty S
6 replies
In-store strategy: I have been telling a couple of my clients to forget about asking for "Likes", and concentrate on getting "Check ins" for their FB page instead. Here is why -

1-) So many likes to follow, they are normally ignored as-it-happens

2-) A "Like" does not show up on FB stream, but more so on side bar as-it-happens

3-) A "Check in" shows up on stream with a link to FB page and a map image for location

4-) Most who "check in", will probably "Like" anyway, but business will not be seen as begging for Likes

5-) The "check-in" performs much more like an advertisement on the customer's FB stream, since it shows up as a post

6-) "Check-ins" encourages new visitors (discovery) much more rapidly

7-) Encourages conversation amongst friends with the business as the heading!

Check in to any business via your cell phone next time you are in a store, and you may realize the real difference it displays on your timeline.
#check ins #likes
  • Profile picture of the author internetmarketer1
    Check ins are kind of new, but I know how powerful they really are to a business. I've helped some of my clients get some quick new customers to their restaurant very easily through the power of simply utilizing this part of FB.

    It works like a charm. I sold flyers that I outsourced the design to Fiverr for $5. The flyer was made to make people go to FB and make the check in. I told them to put them throughout their counter and to each customer before they left. I sold them the small flyers for $250 to care for printing and shipping, and it lasted them for two months. In return, they gained more than 160 check ins in just 2 weeks. Not much compared to some businesses, but it sure did help me knowing I got them a good return of investment. Now, they have quite a following on Twitter and Facebook, not to mention plenty of new customers rolling from the friends of those who checked in with them.
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    • Profile picture of the author Marty S
      Originally Posted by internetmarketer1 View Post

      I told them to put them throughout their counter and to each customer before they left. I sold them the small flyers for $250 to care for printing and shipping, and it lasted them for two months.
      I am not sure why you would need flyers for this, but if it worked, then that is awesome. I think it would work just as well by having a several "How to Check In" posters/flyers around the store. But the best thing is to offer an incentive or discount for doing so.

      Originally Posted by internetmarketer1 View Post

      In return, they gained more than 160 check ins in just 2 weeks. Not much compared to some businesses, but it sure did help me knowing I got them a good return of investment. Now, they have quite a following on Twitter and Facebook, not to mention plenty of new customers rolling from the friends of those who checked in with them.
      That is 160 multiplied by (let's just bottom line this at) 25 friends, and your client has effectively posted an advertisement to a minimum of 4,000 FB users.

      Yeah. 160 Check Ins rocks, so great job by you.
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      • Profile picture of the author internetmarketer1
        Originally Posted by Marty S View Post

        I am not sure why you would need flyers for this, but if it worked, then that is awesome. I think it would work just as well by having a several "How to Check In" posters/flyers around the store. But the best thing is to offer an incentive or discount for doing so.



        That is 160 multiplied by (let's just bottom line this at) 25 friends, and your client has effectively posted an advertisement to a minimum of 4,000 FB users.

        Yeah. 160 Check Ins rocks, so great job by you.
        Yup! I just know that another friend of mine got plenty more, so I wasn't too excited! They were ultimately extremely excited though, and that is all that matters. I did however maintain a good relationship with them, and because of what I did, I have sold so much more to them. This is how business works you guys.

        The nice thing is that they only paid me $260, so it not only benefited them by saving tons of cash, but it helped me gain their trust in a big way and it made me look like the good guy. This is the best way to get most out of your clients.
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  • Profile picture of the author Dennis Ray
    Hey! I actually did the same for one of my clients and he was really happy with the results
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  • Profile picture of the author ATAC
    Thanks . I do not even know why I never thought of that before ...
    It make sense now that I think about it !

    I can see how powerful it is for a local business but what about for a online business ?

    I guess just the fact that it shows up on the newsfeed since it shows up as a post..
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  • Profile picture of the author JohnnyBattles
    How do you track check ins for a discount?
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