Newspaper SEO Advertising?

I wanted to give you some ideas, they work for me. If your not advertising in your local newspaper or local pennysaver your losing money. When you place an ad in a pennysaver make sure you use your keywords in the title and description of the ad. Only use them twice if possible, what usually happens next is it gets placed online. 99% of these newspapers have a website. Then places like Bing AOL and Google pick it up-and other papers online will also carry it. Now your ad does not stay forever within the newspaper BUT it does stay online forever giving you a strong backlink and the traffic will come forever depending on what your selling. I've been using this form of seo newspaper advertising for a long time and it's done very very well. It works plain and simple, and because of doing this it's made me some nice money with affiliates over the years. So I wanted to make a point here that if you've never tried it, your missing out. BUT make sure you use the keyword phrase in the title or it won't work. I hope this helps everyone here. So YES you can use SEO within newspapers because I've done it for years.