Dentist Site for Lead Generation and/or Rental

23 replies
Hi all,

I need your opinions guys & gals.

I have couple of geo dentists domains and I have been planning to setup sites and start a lead generation thingy. I am almost ready with two of my sites but I am a little mixedup (or confused) about couple of things:

1. As I am a bit new in lead gen biz, what should be my strategy to approach dentists to rent my site or buy leads from me

2. Is renting site better OR should I go with lead seller business?

3. What would be better; direct calling or sending emails to potential dentists?


Of course I'll have to rank my websites first and bring-in smart traffic before I contact anyone. But the thing I would like to know is how to approach dentists and to convince them in becoming my clients (I'm not a good sales person).

Expecting to see some helpful responses.
#and or or #dentist #generation #lead #rental #site
  • Profile picture of the author Michael Shook
    Its not that this won't work, but you are a couple of years late with starting out. This was all the rage 2 - 3 years ago and now it is hard to find any metro area without a ton of these sites on it. Along with Yelp, Angie's list and a ton of directories that have full time people optimizing for SERP placement.

    Integrating G+ into Places winds up knocking many of the individual sites to below the fold or many times, second or third page, no matter how good your content is. It might work out the best to make a nice looking site and offer to sell that site to local dentists as a secondary keyworded domain to link back and forth to from their main site.
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    • Profile picture of the author shockwave
      I agree with JMichaelZ..... I've been doing dental lead generation for almost 2 yrs now and it's a grind. You may get calls coming in, but unless they are for high-end dental procedures, it's likely you won't get much traction.

      I've already had a few threads about what you are asking about (you can use the search feature to find them).

      I would take a look at them before you get too deep into the dental lead game.

      Good Luck!
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  • Profile picture of the author boladeblogger
    Since it is geo dentist domain, i am not sure but I guess this is for local city. If it is, then after you have the leads (optins and follow ups), you can set up a classified in a local newspaper, go to dental oriented shows and events, support events even if is a few dollars.

    If it is local, what I do is 80% offline marketing, and 20% of online marketing (mostly re-targeting)
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    • Profile picture of the author biznics
      Thanks all for your responses.

      @JMichaelZ
      You're so right. I'm pretty late in lead gen biz BUT still, I am hearing things how people can still run this business model successfully. So I was hoping to learn what works in 2013 in lead generation business for dentists. And my friend, you've given me a great idea of setting up a nice site and sell it to any dentist for a good price.

      @shockwave
      Man you rock. I've only glanced on few of your threads and have found quite interesting content. Will surely go through your threads about lead gen. Many thanks.

      @boladeblogger
      Thanks for your response mate, but unfortunately I am from outside US. So can't participate in any dental events. But I would appreciate if you could elaborate a little about what 80% offline marketing you'd prefer for a dentist lead gen site.

      Thanks again all.
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  • Profile picture of the author Huskerdarren
    I don't necessarily agree with JMichaelZ or Shockwave. Why is 'dentist' the first thing that pops into everyone's mind when it comes to lead generation or IM? Don't reinvent the wheel. HomeAdvisor and Angies list are wildly successful in the construction trades business. So we know that HomeAdvisor is successful selling the same lead to several parties at once. Go after one of their high dollar transaction niches and offer leads exclusively. Think boring and overlooked.

    I haven't heard anyone on here say they're killing it with dentistry. Follow the crumbs....
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    • Profile picture of the author shockwave
      Originally Posted by Huskerdarren View Post

      I don't necessarily agree with JMichaelZ or Shockwave. Why is 'dentist' the first thing that pops into everyone's mind when it comes to lead generation or IM? Don't reinvent the wheel. HomeAdvisor and Angies list are wildly successful in the construction trades business. So we know that HomeAdvisor is successful selling the same lead to several parties at once. Go after one of their high dollar transaction niches and offer leads exclusively. Think boring and overlooked.

      I haven't heard anyone on here say they're killing it with dentistry. Follow the crumbs....
      I neglected to mention I do leadgen in the HomeServices niche too. Again, I have a few posts about that too. Look for the thread by Chris "Failing at Site Rentals?"...you'll get a good lesson.

      That being said, Home Improvement niche is pretty saturated too (at least in the high-end transactions services) in most major cities. 2nd tier cities are good targets.

      At the end of the day, anywhere there is money to be made, there will be competition. So you just have to decide if you want to go and get it. As the always awesome TooShort said: "You gotta get in, where you fit in".
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  • Profile picture of the author CageyVet
    Dental market online is saturated and bloated. Having said that, if you are able to get decent traffic that is looking for a dental service locally, then there is nothing to say that a dentist will not lease the site or buy the leads.

    As for how to get dental clients, well I would have to say that you need to use the method that you are most comfortable with because it is going to take quite a bit of work to get a good dental client. What I would target is brand new dentists in those local areas.

    As for the lead gen business, it might have come to the surface a few years ago but that does not mean that it is still not a viable business. Burger joint businesses started decades ago and there are still new and flourishing burger joints popping up all over the place.
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    • Profile picture of the author biznics
      Originally Posted by CageyVet View Post

      Dental market online is saturated and bloated. Having said that, if you are able to get decent traffic that is looking for a dental service locally, then there is nothing to say that a dentist will not lease the site or buy the leads.

      As for how to get dental clients, well I would have to say that you need to use the method that you are most comfortable with because it is going to take quite a bit of work to get a good dental client. What I would target is brand new dentists in those local areas.

      As for the lead gen business, it might have come to the surface a few years ago but that does not mean that it is still not a viable business. Burger joint businesses started decades ago and there are still new and flourishing burger joints popping up all over the place.
      Very good point there mate. I'll make sure to target new dentists in the region.

      Secondly, I have read a lot about people using PPC campaigns to get leads. So, can I do the same for dental industry in the hope of getting targeted leads for the region I am willing to target.

      Thirdly, the region I am targeting has a population of more than 3 million. So other than population, what key factors should I be considering (for future) for shortlisting regions?

      @shockwave

      Very true. Just because a niche is saturated with competition doesn't mean that no one should enter in that niche or there is no earning potential in it.

      I've finally made up my mind and hopefully my site will be up by next weekend. Wish me luck guys.

      During the process, I'll make sure to keep bothering you guys for professional guidance. I am also thinking of starting another thread with the progress and results of my dental site project. What do you guys think?
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  • Profile picture of the author Matt Lee
    Originally Posted by biznics View Post

    Hi all,

    1. As I am a bit new in lead gen biz, what should be my strategy to approach dentists to rent my site or buy leads from me

    2. Is renting site better OR should I go with lead seller business?

    3. What would be better; direct calling or sending emails to potential dentists?
    As other have said, this is not the most easy thing to do anymore- but can still be done if you can deliver that "wow" factor. Many dentists would still pay top dollar for instant results, i.e. aquiring an already finished, ranking website. The key is, can you deliver that or will you waste a lot of time & money trying & failing?

    1. Rent it. It's the best way to generate guaranteed residual income, with the least amount of work (after it's finished).
    2. RENTING.
    3. You'll never get passed the receptionist, and she probably won't pass along the message. The best way is to either find the dentists DIRECT email and pitch him there. Show him where his site ranks, and where your site ranks. OR Stop by and make an appointment to get your teeth cleaned. Then, you have a GUARANTEED meeting with him. Plus, there's some really cool marketing science behind this tactic. The law of reciprocation is quite powerful, especially if you can convey the value you are offering.

    Just my 2 cents.
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    • Profile picture of the author Michael Shook
      It can still be done, that's for sure. I guess in my thinking, it might be a difficult field to join in and there might be some other opportunity that would prove more fruitful in a shorter turnaround time.

      Once you get suggestions on the WF about what markets to target for particular products or approaches, you can almost guarantee that those are saturated. Maybe not everywhere, but in a lot of places.

      Its not that I haven't done this, it was just not a profitable for the amount of work invested as some other things I have done. But depending on where you live, this could work well.
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    • Profile picture of the author biznics
      Originally Posted by Matt Lee View Post

      As other have said, this is not the most easy thing to do anymore- but can still be done if you can deliver that "wow" factor. Many dentists would still pay top dollar for instant results, i.e. aquiring an already finished, ranking website. The key is, can you deliver that or will you waste a lot of time & money trying & failing?

      1. Rent it. It's the best way to generate guaranteed residual income, with the least amount of work (after it's finished).
      2. RENTING.
      3. You'll never get passed the receptionist, and she probably won't pass along the message. The best way is to either find the dentists DIRECT email and pitch him there. Show him where his site ranks, and where your site ranks. OR Stop by and make an appointment to get your teeth cleaned. Then, you have a GUARANTEED meeting with him. Plus, there's some really cool marketing science behind this tactic. The law of reciprocation is quite powerful, especially if you can convey the value you are offering.

      Just my 2 cents.

      Selling a ready-made and ranking site is already my PLAN B. But now that you've mentioned it, please let me know if you think selling sites with ranking is a good PLAN B?

      I do have more than 1 geo dental domains so I could also go with plan B if it has good potential.
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      • Profile picture of the author Matt Lee
        Originally Posted by biznics View Post

        Selling a ready-made and ranking site is already my PLAN B. But now that you've mentioned it, please let me know if you think selling sites with ranking is a good PLAN B?

        I do have more than 1 geo dental domains so I could also go with plan B if it has good potential.
        I'd stick with the rental model if I was you, simply because that's guaranteed residual income for you each and every month.

        But if you're going to sell it, make sure you get at least 6 months worth of rental income from it out of the purchase price. So if you were to rent it for let's say $1000 per month you should SELL it for at least $6,000
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        • Profile picture of the author biznics
          @mojo1
          Yup. You hear me right mate. Thanks for your wishes.

          @Matt Lee
          I would also go with the renting part as long as I receive some good (and fast) results. FYI, the whole model I've been planning is focused more on renting than selling. But you've got to have a Plan B too; right.

          Thanks,
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          • Profile picture of the author 9999
            I agree, It you are going to sell it then raise the price.
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  • Profile picture of the author sdentrepreneur
    I have a new client for the past 3 months, we are creating a directory similar to 1-8004Dentists and are going to compete with them just in the San Diego/SoCal area to start. This should be interesting based on the above posts. I like a good challenge.

    James Hickey
    P.S. I got their Google Plus Brand Page Ranked #3 on one of their top keywords in less than 10 days. Woot Woot !!!
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    • Profile picture of the author biznics
      Originally Posted by sdentrepreneur View Post

      I have a new client for the past 3 months, we are creating a directory similar to 1-8004Dentists and are going to compete with them just in the San Diego/SoCal area to start. This should be interesting based on the above posts. I like a good challenge.

      James Hickey
      P.S. I got their Google Plus Brand Page Ranked #3 on one of their top keywords in less than 10 days. Woot Woot !!!
      Thanks for dropping in sdentrepreneur and good luck with your project.

      Any thoughts on what I should be focusing after launching my lead gen dental site?

      Regards,
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      • Profile picture of the author joeynortel
        I live in Dallas and Dentists are 6 per a corner ( not 4). Everyone of them use direct mail. If you can engage with or some how find all the direct mail company in your area and work with them. This is the best route you can penetrate them without going to them directly.

        good luck.
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  • Profile picture of the author mojo1
    Why waste good real estate. Sign up for any one of these dental programs until you've made a final business decision. One more thing, why only rank for one or two geo-keyword phrases, I'd recommend buying SEO Zen plugin to rank for a boatload of keyword terms and clean up in affiliate commissions.

    If and when you decide to rent or even sell the website, you would have built immense value to the new leasee/owner.

    AffiliatesDirectory.com - The Affiliate Programs Directory: Health/Dental Health

    Enjoy!
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    • Profile picture of the author biznics
      Originally Posted by mojo1 View Post

      Why waste good real estate. Sign up for any one of these dental programs until you've made a final business decision. One more thing, why only rank for one or two geo-keyword phrases, I'd recommend buying SEO Zen plugin to rank for a boatload of keyword terms and clean up in affiliate commissions.

      If and when you decide to rent or even sell the website, you would have built immense value to the new leasee/owner.

      AffiliatesDirectory.com - The Affiliate Programs Directory: Health/Dental Health

      Enjoy!
      Few reasons I'm targeting a single region for now:

      1. I have purchased a good and aged geo domain.
      2. It will be my first lead generation site so I'm willing to stat with full focus.

      So unless I get a good response and outcome of my efforts, I won't be targeting multiple regions at the same time. Heck I won't even develop all my dental domains before seeing any initial progress.

      Regards,
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      • Profile picture of the author mojo1
        Originally Posted by biznics View Post

        Few reasons I'm targeting a single region for now:

        1. I have purchased a good and aged geo domain.
        2. It will be my first lead generation site so I'm willing to stat with full focus.

        So unless I get a good response and outcome of my efforts, I won't be targeting multiple regions at the same time. Heck I won't even develop all my dental domains before seeing any initial progress.

        Regards,
        I understand, however several of these dental affiliate programs are nationwide therefore regardless of your region of focus there is high probability they'd have dentist providers available for your area.

        If you're in business to make money then setting up monetization on your site would help you in a number of ways, the least of which would be to use any affiliate sales/signups to gather conversion statistics for that conversation you hope to have with a potential website rental customer.
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        • Profile picture of the author biznics
          Originally Posted by mojo1 View Post

          I understand, however several of these dental affiliate programs are nationwide therefore regardless of your region of focus there is high probability they'd have dentist providers available for your area.

          If you're in business to make money then setting up monetization on your site would help you in a number of ways, the least of which would be to use any affiliate sales/signups to gather conversion statistics for that conversation you hope to have with a potential website rental customer.
          I won't be working with any affiliate program, instead, I'm looking to rent or sell leads directly to dentists.

          Didn't get the BOLD part.
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          • Profile picture of the author mojo1
            Originally Posted by biznics View Post

            I won't be working with any affiliate program, instead, I'm looking to rent or sell leads directly to dentists.

            Didn't get the BOLD part.
            I hear ya. You'll be the dentist sole affiliate. Tomayto...Tomahto

            Go get'em tiger!
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  • Profile picture of the author Jay Levine
    Originally Posted by biznics View Post

    Hi all,

    I need your opinions guys & gals.

    I have couple of geo dentists domains and I have been planning to setup sites and start a lead generation thingy. I am almost ready with two of my sites but I am a little mixedup (or confused) about couple of things:

    1. As I am a bit new in lead gen biz, what should be my strategy to approach dentists to rent my site or buy leads from me

    2. Is renting site better OR should I go with lead seller business?

    3. What would be better; direct calling or sending emails to potential dentists?


    Of course I'll have to rank my websites first and bring-in smart traffic before I contact anyone. But the thing I would like to know is how to approach dentists and to convince them in becoming my clients (I'm not a good sales person).

    Expecting to see some helpful responses.
    1. You'll want to be able to show that you get a certain amount of page views or conversions. That's what you'll be selling.
    2. Renting is better. If a client ever leaves, you just find another dentist. Of course if they offer enough to buy, it could be worth it for the quick cash infusion.
    3. Why not try both? Maybe direct snail mail too.

    Good luck!
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