How u differentite preview/mini workshop(free) and real worskhop(fee)

6 replies
I would like tor organize a workshop for business owner -cover traditional and im marketing stuff

But to show the real value of the workshop i would like to preview or mini workshop about three hour first

My question

How i can differentiate between real workshop and mini workshop/preview so i wil not over do or under do in the preview one

what info should i share in the preview
material should i give
what to cover

im thinking to give the preview or mini workshop talk for free or with small fee

Appreciate if anyone here can share their experience

thanks
#differentite #preview or mini #real #workshopfree #worskhopfee
  • Profile picture of the author Matt Lee
    Workshops can be a huge credibility builder with potential clients. I'd honestly go with the term "free workshop"

    That way you can outline WHAT is working in the industry. But then you show them the "HOW" in the follow up (paid) focus group workshop.... Or whatever you want to call it.
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  • Profile picture of the author Jason Kanigan
    Run the free workshop to attract prospects.

    Show them SYMPTOMS of their problems: this way, you demonstrate that you understand their situation. When they recognize the symptoms, those will resonate and they'll know you "get" where they're coming from.

    Give them solutions to a couple of these symptoms. Now they know you know what you're talking about.

    Then recommend to them that if they want the solutions to the other symptoms, and solutions to other problems they're commonly experiencing, they can join you at your next workshop. And the fee is...$X. The logic of this should now be straightforward to the prospects.

    You are probably trying to rush. Don't tell them right up front "Oh yeah and then there's this paid workshop that you'll want to attend." Let them see that you understand their world first.

    EDIT:

    Don't oversell the first workshop. Be very clear about what they're going to learn how to do (your two solutions). Make those two or three things very appealing. To be clear: you do not want attendees showing up thinking they're going to get the world in the first workshop, only to be told they have to pay for 80% of the answers. They'll get mad. But if they know they're going there to learn two or three things, the rest is gravy.
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    • Profile picture of the author MohdFikrin
      Thanks for sharing

      I got some idea now

      Im also thinking like jason said..explain in detail what their problem (actually in my country still a lot biz owner dont know much about how online platform can help their biz to expand)

      Than show how i can help them...and share 1 or 2 very good solutions first in preview before i proceed to tell them about premium workshop.
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      • Profile picture of the author MohdFikrin
        Beside that anyone can recommend me a good book or course for public speaking and organizing a medium scale workshop.becoz before this i just do private coaching but i think it will be lot different approach
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  • Profile picture of the author Claude Whitacre
    Originally Posted by MohdFikrin View Post

    I would like tor organize a workshop for business owner -cover traditional and im marketing stuff

    But to show the real value of the workshop i would like to preview or mini workshop about three hour first

    My question

    How i can differentiate between real workshop and mini workshop/preview so i wil not over do or under do in the preview one

    what info should i share in the preview
    material should i give
    what to cover


    im thinking to give the preview or mini workshop talk for free or with small fee

    Appreciate if anyone here can share their experience

    thanks
    Call your intro seminar a "Preview Seminar" Make it 90 minutes.

    Tell them everything they need to learn, and why. Show the problems that you can solve. Show testimonials of people getting results from what you teach.

    No handouts, except an order form at the end. Make sure they hand it in right then, not later.

    3 hours for a Preview Seminar is way too long. How can you talk for three hours and not teach anything?

    If you teach at the preview, they will feel like they don't need the main seminar.

    How much were you going to sell the main seminar for? How many hours/days?
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    • Profile picture of the author MohdFikrin
      Originally Posted by Claude Whitacre View Post

      Call your intro seminar a "Preview Seminar" Make it 90 minutes.

      Tell them everything they need to learn, and why. Show the problems that you can solve. Show testimonials of people getting results from what you teach.

      No handouts, except an order form at the end. Make sure they hand it in right then, not later.

      3 hours for a Preview Seminar is way too long. How can you talk for three hours and not teach anything?

      If you teach at the preview, they will feel like they don't need the main seminar.

      How much were you going to sell the main seminar for? How many hours/days?
      U got the point sir..i need to have balance when deliver the information during the preview

      Im planning to arrange full 2 day seminar around 16 hours

      Im thinking to charge around 1000 since i still new in the market.Targeting to have around 30 participants.

      Now im preparing the proper module for the workshop.but still wonder should i choose one platform of marketing strategy such as facebook marketing and go deep or more platform but less deep

      Thanks
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