I cut out 20 ads and sent out 20 Priority Mail envelopes. I am sure my first call back was an anomaly and won't be the norm, because the guy was PISSSSSED!! His call back wreaked of;
"I hate the fact that I am having to make this call, I pay my gatekeeper to help me avoid things like this!!"
The letter said simply; "I ripped this ad out the second I saw it because I had a great idea. Call me back ASAP!" I only left my name and number and not a word more.
Anyway - 1 call back represents a 5% response rate (that beats the norm; 2%!!)- even though our respondent didn't buy - I'll report back on the rest of the calls and conversion rates!!!!
Also, we have about another 50 that were regular ole snail mail. We will see how it goes with those.