Restaurants spend "zillions" on their INTERIORS....HOWEVER....potential Diners ("hungry" people with money to spend)....do NOT know....WHAT the fabulous interior looks like..... UNTIL....they are INSIDE!
So....appealing to this "WANT"....I show restaurant OWNERS how....I can BRING THEM MORE DINERS!...by showing their INTERIORS to people looking for places to eat!
Here's what I do;
#1) I look for restaurants that have a website ...with an email addy
#2) I send them an email saying; "I've created a Video of your restaurant!" (In the subject line)(Although I really haven't....yet)
I then continue with; The Video I created for you, highlights your Interior and other features that will motivate people looking for places to eat, to dine at YOUR restaurant. If you'd like to see this Video, just hit the "Reply" button!"
#3) When I get a response from a restaurant, I THEN...go to their website, grab photos, make a video using PS3 or Movie Maker (with music) (usually takes me 30 min) and...upload it to my YT Channel, make it "Unlisted" and email it to my Prospect.....saying, "Here's the Video I made for your restaurant. I can UpLoad it to YouTube and optimize it for the Name of your Restaurant so that people looking for places to eat......can SEE it! Call me if you'd like me to make it Public!
Wow! What a difference! I used to make videos using photos from their websites....send the owners a note telling them I've made a Video of their restaurant and....2 out of 10 would respond. Which meant I wasted time making videos for the other 8.
THIS way...I (white lie) notify them that I've created a Video for them and....when a responder responds, meaning he's INTERESTED....is when I take the time to make the video.
So....results being, I only make videos for biz owners who have shown interest and.... "want to SEE" what I've created"! .....my "Closing ratio" is now 80%!
I hope you can see the "psychology" here.
"WORKS FOR ME!"
Don Alm....marketing guy