The surface reason for contacting me was
to improve his ad.
The motive and driving force was a 100k
debt on his shoulders.
And if there isn't a strong enough reason
to take action,
then you probably will lose on the purchase.
Those prospects which come to you already loaded
with desire for action are great, but what about those
that don't come like that?
In 5 words...make it tangible to them!
I'll let Perry Marshall go deeper into this with examples
and a 3 point checklist...