About to call lawyers... need a hot callback script

Might want to mention that fact about the Adwords in your message then. And you want to let them know how many high-quality leads we're talking about.

Let's play devil's advocate on why they might not be the best match for this. Now I would still target them as they are spending money advertising to that niche of law but think about this.

1. How many leads are you getting?
2. How much per lead are you planning to charge?
3. How many leads are they getting?
4. How much are they paying per lead on PPC?

Example: Let's say they currently get 10 clicks at $5 per click and their website converts 20% of them into leads. They are paying $25 per lead.

If you are getting 10 leads per month that is better than what they are getting but will they want to pay more than the $25 per lead?

Taking that one step further what if they are qualifying people well on their site and every lead becomes a client. If only 50% of yours will become clients is your lead worth even half what they pay since the lead costs them time that is better used on qualified leads.

In our world (RV sales) I get calls all the time telling me how they can sell me leads. The issue is we don't need more leads in fact we have worked on filtering out leads by qualifying people out before they become a lead. Which lead to increased sales. More leads doesn't always mean more sales often getting less unqualified leads thus giving you more time to focus on the qualified leads is what makes you more sales.

I say this because on this site people have the mistaken believe that every lead has value and what businesses want is leads. Trust me no one truly wants leads. They need leads to make sales. But the smart companies will cut off lead sources that are not quality.

We dropped a $400/mo service because the only leads we got from them were on the lowest priced units from customers too far away (transportation costs come into play when dealing with price). The leads had no value. In fact they were taking up our sales people's time so they had less time for follow up. The leads were literally costing us more sales than they were creating.

That's why I so often tell people not to target the guys doing PPC or on the front page of google. You need to target the guy who isn't ranking for the term yet is spending money on offline advertising for that niche. Why? Because the vast majority of offline advertising has a lower ROI. This means they are use to paying more per lead they get or likely not tracking it at all. You can charge more while providing great value to people who clearly want clients in that niche.