How I built a directory and make over $10000/month

100 replies
First off, a little about my background. I have been a lurker on WF for over two years, reading everything I could on making money in different ways and up until now have yet to put anything into action. In fact this is my very first post.

Now to the meat of the post...

So back in spring of this year I had been talking with a friend about the fact that there is no good way to find things to do for nightlife in my town. This had got me thinking..... I hear all the time the best way to sell something is to find a problem then find a way to fix that problem and sell it.

So over the next few weeks after that conversation I had brought it up to anyone I was talking with to see what they thought of a place to find all the events in town in one localized place and if they would use it if there was such a place. The outcome was an overwhelming "YES PLEASE!!!"

This is what I did.

1. Used business finder Wordpress theme by AIT to create a portal for businesses to post events for free and business listing by paying a monthly fee.

2. I populated the listings with free non-paid listing that included name, phone and address...no map, link to their site, description or pictures/video

3. Filled ~20 paid listings with all the feature (these had not been paid listings yet they were just there for when I start calling businesses to sell listings so they see what they would be getting and I could tell them that they are already advertising with me)

4. I followed every bar/restaurant in my area on Facebook. Every time one of these places posted about an event I filled in a free event listing.

5. Create Facebook "like page to drive traffic. I would repost all the events/posts of the local bars I followed previously in a weekend preview post (telling everyone what each bar was doing that weekend/night all in one post and linking back to my events page on my site.) I had gained about 2500 likes in ~2 weeks.

6. Now I had the traffic coming in from facebook but have yet to do any SEO for targeted keywords. So I focused on this for about 3 weeks while doing all the other things on facebook. After about 3 weeks I had gained page 1 spot 1 on every keyword I targeted. Boom more traffic not much but more.

7. With all the traffic coming in and quite a few more followers on FB I had, create significant "value for businesses to post their listings with me based solely on traffic alone. But to make this a no-brainer I needed more.
So these are the features of each paid listing: professional promotional video (made by me), custom full menu made with "restaurant menu manager" plugin, happy hour specials listing, picture gallery, daily specials list, social network connection, hours of operation, link to business website, map to location and allow customer reviews. All for $80/month, $70/month billed bi-annually and$60/month billed annually. The video alone is a feature worth $80/month YP charges $670 just for the video and it sux

8. Now was the time to start calling businesses in my town and sell the listings. If you're afraid of doing cold calls this is what I have to say "Just do it", Nike had it right. If you don't do it you'll never get good or comfortable with it. I wanted to book enough client listings to cover a radio marketing campaign to drive more users and businesses to the site. My goal was $6000 for a 7 week campaign. I reached that goal in two weeks of calling.

9. Started radio adverts: week 1 traffic had jumped a little but not by much, week 2 is when I saw a massive burst in traffic. When I say massive I mean quadruple what I've saw on even the busiest week previously. The next week was double.... lol people liked it and they continued to come back.

10. I didn't have to cold call anymore.... Businesses were calling me left and right to be listed on the site

11. This where I didn't have to post events on my site any more from the businesses FB posts. They were posting them for me now and I simply took 3 random events each time I would post to FB from my page.

There is more to it than what I posted here but it's late and I must get to sleep.

I know I didn't explain everything in a great amount of detail(I did plan to) so if you have questions please ask.

I do have warriors to thank for posting threads that helped me tremendously while in the start up staged ....even now. But I will make sure to edit my post when I have the whole list of them and post links to each of the threads that helped me put this plan into action.

Jaydan
#$ or month #built #directory #make #makemoney
  • Profile picture of the author mojo1
    Epic post and congrats to you.
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    • Profile picture of the author AussieT
      Great post Jaydan, congratulatons on your success so far. Look forward to hearing more in coming installments
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  • Profile picture of the author amalpraveen
    Banned
    [DELETED]
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    • Profile picture of the author safe as houses
      Jaydn, can you give us a link to the site.
      Signature

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      • Profile picture of the author jaybyrd42
        Originally Posted by safe as houses View Post

        Jaydn, can you give us a link to the site.
        I won't provide the link at this time just because the site is designed to include the entire states major cities and as of yet I haven't branched out to those other cities. Once I have my foothold on the rest I will certainly post.
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  • Congratulations! I can see from your story that you really knew what you were doing and made the most of what you learned here in WF. You found a problem that offered a simple solution and provided value to everyone in the community. Bravo!!
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  • Profile picture of the author StevenDelong
    Great job and nice to hear your success!
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    • Profile picture of the author jaybyrd42
      Originally Posted by StevenDelong View Post

      Great job and nice to hear your success!
      Originally Posted by John Jonas Phil VA View Post

      Congratulations! I can see from your story that you really knew what you were doing and made the most of what you learned here in WF. You found a problem that offered a simple solution and provided value to everyone in the community. Bravo!!
      Originally Posted by amalpraveen View Post

      Great post Jaydan,You have scored high by tapping effective marketing strategies.Your post is a fine example to state others that directories are alive and vivid in market still.
      Originally Posted by AussieT View Post

      Great post Jaydan, congratulatons on your success so far. Look forward to hearing more in coming installments
      Originally Posted by mojo1 View Post

      Epic post and congrats to you.
      Thank you guys, I really owe every bit of my success to this forum. Without it I would have been too scared to go forward with cold calling and not even think of some of the ways I've done things without reading them from here first.
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  • Profile picture of the author mjbmedia
    4,5,6 & 7 , excellent thought processes there, I like it, I like it a lot mate, one of the best step by step on here for ages .
    Signature

    Mike

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  • Profile picture of the author bizgrower
    Congratulations and thank you for taking the time to do a
    detailed posting.

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Aaron Doud
    Awesome post detailing a true plan of action anyone could follow. Thanks for the share.
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  • Profile picture of the author Daniel LaRusso
    Awesome post man. Truly taking action!!
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

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  • Profile picture of the author SirThomas
    Nice work, Jaydan!
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  • Hey Jaydan -

    Great stuff and good for you. I have a directory site of my own and certainly haven't been able to get it to your level...but I believe completely that's my own fault.

    You mentioned the theme you are using...

    Does it do all those things you mentioned? You did mention you used a restaurant menu plugin, but for all the other features of the 'paid' listing, is that a part of the theme?

    Thanks for your feedback and again...GOOD WORK!
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  • Profile picture of the author ValentinCavelier
    You did a very good job with that website, and for several reasons:

    - You provided quality at the beginning, before you asked for payments
    - You helped businesses to promote without asking for money
    - You leveraged your efforts with a real marketing campaign
    - You know how to scale your business
    - You are making regular income

    So I really want to say "Congrats", and thanks for the thread, it's really inspiring.

    Just one question: how much time did it take you from the beginning ?
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  • Profile picture of the author PyraWeb
    I was considering a business directory for my local area a few months ago. This has sparked an interest again. Great post!

    This is the Wordpress theme I want to use. Geo-Craft InkThemes
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  • Profile picture of the author reboot38
    Nice work on your directory!

    You mentioned radio advertising, I wonder how a EDDM post card would do? I know very little about EDDM or postcards in general but it seems like a 5x7 post card with three of your listings on the back in the form of coupons and your directory name and url on the front might do well.

    I doubt that the three coupons on the back would cover the campaign (it might) but having them share the cost would make for some affordable exposure for you.
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    • Profile picture of the author jaybyrd42
      Originally Posted by CleanMountainLiving View Post

      Hey Jaydan -

      Great stuff and good for you. I have a directory site of my own and certainly haven't been able to get it to your level...but I believe completely that's my own fault.

      You mentioned the theme you are using...

      Does it do all those things you mentioned? You did mention you used a restaurant menu plugin, but for all the other features of the 'paid' listing, is that a part of the theme?

      Thanks for your feedback and again...GOOD WORK!
      The theme doesn't have all the features but it is quite easy to add most of them with plugins or editing a bit of code(which is quite easy).
      The professional custom video I ask the business to send me between 12-15 photos, the exterior and interior of the building, drinks or food they would to feature or the staff and patrons. After I get the pictures I use proshow web to create the video I simply add the photos, some text slides promoting some part of their business and the software takes over for the most part. Looks completely professional. Then I upload to Youtube on my channel (which is really good to have if you will be doing video as well)

      Happy hour specials listings were not included in the theme but I simply added custom field types to the custom post type "businesses" via editing a few lines of code. ( AIT makes this really simple with instructions in their documentation).

      Same with daily specials list. Note: you could also do both of these using a custom table and posting the short code in the listing content. ( I manually add the content of all listings that come through my site so this wouldn't be a problem for me but maybe for you if you would like to have in autonomous)

      The rest were integrated in the theme.

      Originally Posted by ValentinCavelier View Post

      You did a very good job with that website, and for several reasons:

      - You provided quality at the beginning, before you asked for payments
      - You helped businesses to promote without asking for money
      - You leveraged your efforts with a real marketing campaign
      - You know how to scale your business
      - You are making regular income

      So I really want to say "Congrats", and thanks for the thread, it's really inspiring.

      Just one question: how much time did it take you from the beginning ?
      From start to the point I made good money I'd have to say it took 3-4 months. I lolly gagged around while designing the site itself, I would have an idea about a feature I think would be cool then I would research google to see how hard it would be to implement or if there was a plugin to do what I wanted, I checked double checked then triple checked every link and features and plugin would work together or worked at all. I checked for bugs for maybe 2 weeks before posting the link to my Facebook page just to make sure the user would have a good experience when they come.

      I think if I knew everything I know now and I do it again(which I plan on) it would take about a month.
      Originally Posted by mjbmedia View Post

      4,5,6 & 7 , excellent thought processes there, I like it, I like it a lot mate, one of the best step by step on here for ages .
      Thank you very much!!

      Originally Posted by PyraWeb View Post

      I was considering a business directory for my local area a few months ago. This has sparked an interest again. Great post!

      This is the Wordpress theme I want to use. Geo-Craft InkThemes
      All I can say is "Just do it!!!". It could completely change your life as it has mine.

      As for the theme I would consider using Vantage, Business Finder(the one I use), Geo Places, or Directory by AIT.

      The reason I say that is I did A LOT of research before buying a couple themes and looking at the theme here I just don't think you would satisfied with IMHO

      Originally Posted by reboot38 View Post

      Nice work on your directory!

      You mentioned radio advertising, I wonder how a EDDM post card would do? I know very little about EDDM or postcards in general but it seems like a 5x7 post card with three of your listings on the back in the form of coupons and your directory name and url on the front might do well.

      I doubt that the three coupons on the back would cover the campaign (it might) but having them share the cost would make for some affordable exposure for you.
      I'm not very knowledgable about direct mailing marketing but i would definitely consider it. Every marketing strategy should employ multiple strategies to be truly effective. Thank you for the idea
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  • Profile picture of the author RiskTaker
    And they say directory sites are dead!
    Signature

    Get Paid

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  • Profile picture of the author rondo
    Nice post Jaydan.

    I'm currently building a directory in a different market and wondering how to price it...

    Would you mind sharing with us how many of your customers pay monthly v bi-annually v annually?


    Thanks,
    Andrew
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    • Profile picture of the author jaybyrd42
      Originally Posted by rondo View Post

      Nice post Jaydan.

      I'm currently building a directory in a different market and wondering how to price it...

      Would you mind sharing with us how many of your customers pay monthly v bi-annually v annually?


      Thanks,
      Andrew
      In the beginning, when I started cold calling to gain the capital needed to start the radio campaign I focused solely on year subscriptions so as to get the capital fast, I sold 9 in the first 2 weeks. But I still had business want to do trials so I would sell them the monthly sub, I sold many more of these than yearly in the beginning. I would say now that I'm established businesses tend to go with the yearly subscription because they know what their getting into and they know they want to be a part of it for the long term. I'm sure if I had a 5 year plan most would switch over when their term ends.
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      • Profile picture of the author inf1niti
        Good job on this method! Quick question though, when you say that you create a free event listing, how are you doing it? Are you creating individual blog posts? updating a static 'events' page? using a plugin? or something else?
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        • Profile picture of the author jaybyrd42
          In wordpress you can create custom post types in this case the theme I bought had these built in but you can create them yourself.

          Here's a link to instructions to create one... Post Types « WordPress Codex

          Customize the post type with custom fields and possibilities are endless.

          Originally Posted by inf1niti View Post

          Good job on this method! Quick question though, when you say that you create a free event listing, how are you doing it? Are you creating individual blog posts? updating a static 'events' page? using a plugin? or something else?
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  • Profile picture of the author mjbmedia
    jeez guys don't get hung up on the theme or prices even

    Seriously points 4,5,6 & 7 are why this worked so well upfront, read these points again, and again, and again if you have to, bish bash bosh!
    Signature

    Mike

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    • Profile picture of the author jaybyrd42
      Originally Posted by WikiWarrior View Post

      Fantastic post, Jaydan. Congrats on your success and hard work. I love this kind of systematized business model which gets more powerful the more people you get involved.

      I'm doing something fairly similar to you and wondered how you decided to handle the billing? What I'm hoping is to automate the process either through Paypal or SO's so I don't have to manually invoice all of them and then wait for a cheque and be chasing them every time bills fall due.
      Definitely automate. The theme I have has built in recurring payment via paypal. I personnaly use Gravity Forms pro paypal add on for all my recurring payments and Freshbooks to send invoices via email.

      If I didn't automate I would definitely have to hire someone...

      Originally Posted by Daniel LaRusso View Post

      This thread is just the kick in the pants I needed. Jayden is proving that a directory that provides value to the business and to the people in the community, it can definitely be a lucrative model to go. But you can't just do it half assed and throw up a theme.

      I worried about my theme and the look of it, and tried to get it perfect. I was building engagement, but too hung up on the aesthetics and not on the contact with local businesses.

      I had most of the steps Jaydan listed, but was missing one critical piece.

      Thank you Jaydan, for showing that this can be done, and for the value you provide. I rarely rate a thread, but I've rated this one five stars.

      As far as payment, I am leaning toward recurly or PayPal, both handle recurring payments.

      One other thing is I've tried most of the directory themes out there, and none are ideal. To me, I don't want a business to have to register a username and maintain their listing. I want them to submit their info and payment, and me contact them to set up the listing. Jaydan even, through his way, opened my eyes to a different way to handle this.

      Outstanding thread, Jaydan, and thank you for your knowledge and sharing your success!!
      Thank you for the rating!

      As with payments, the theme is has built in recurring payments set up for paypal. I don't use it(I use Gravity Forms paypal add on to handle all of my recurring payments.) but it can easily be used to handle all of yours...if you so choose to use Business Finder or Directory theme from AIT.

      Originally Posted by Jeannie Crabtree View Post

      Congratulations Jayden. Great post. I appreciate you going into the detail you did and see how I can improve on my directory project.

      That is impressive with the radio ad. I have done that for business before, years ago when I had a store, but did not get that kind of results in foot traffic.

      But people like their entertainment.... think that makes a difference.
      I think the thing with the radio was that I made it TOO easy for people to use my services. I made it so there was so much value for the end user in event listings, complete list of happy hour specials, top 10 steak house etc etc that it would be dumb not to come back when they had the question of 'what to do tonight'.

      Originally Posted by mjbmedia View Post

      yep the difference with this directory approach is nowhere does Jay focus on making money for himself, its all about getting results for the prospects who then become clients making him money, which of course is why he done it, but wasn't his overall driving force behind it (I am presuming here I know)
      You are absolutely right! I had a problem in the beginning and I simply thought of a solution to that problem. It just so happens that I was able to monetize it and make a good living doing so.

      Originally Posted by mjbmedia View Post

      jeez guys don't get hung up on the theme or prices even

      Seriously points 4,5,6 & 7 are why this worked so well upfront, read these points again, and again, and again if you have to, bish bash bosh!
      Completely agree.
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  • Profile picture of the author WikiWarrior
    Fantastic post, Jaydan. Congrats on your success and hard work. I love this kind of systematized business model which gets more powerful the more people you get involved.

    I'm doing something fairly similar to you and wondered how you decided to handle the billing? What I'm hoping is to automate the process either through Paypal or SO's so I don't have to manually invoice all of them and then wait for a cheque and be chasing them every time bills fall due.
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  • Profile picture of the author Daniel LaRusso
    This thread is just the kick in the pants I needed. Jayden is proving that a directory that provides value to the business and to the people in the community, it can definitely be a lucrative model to go. But you can't just do it half assed and throw up a theme.

    I worried about my theme and the look of it, and tried to get it perfect. I was building engagement, but too hung up on the aesthetics and not on the contact with local businesses.

    I had most of the steps Jaydan listed, but was missing one critical piece.

    Thank you Jaydan, for showing that this can be done, and for the value you provide. I rarely rate a thread, but I've rated this one five stars.

    As far as payment, I am leaning toward recurly or PayPal, both handle recurring payments.

    One other thing is I've tried most of the directory themes out there, and none are ideal. To me, I don't want a business to have to register a username and maintain their listing. I want them to submit their info and payment, and me contact them to set up the listing. Jaydan even, through his way, opened my eyes to a different way to handle this.

    Outstanding thread, Jaydan, and thank you for your knowledge and sharing your success!!
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

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  • Profile picture of the author mjbmedia
    yep the difference with this directory approach is nowhere does Jay focus on making money for himself, its all about getting results for the prospects who then become clients making him money, which of course is why he done it, but wasn't his overall driving force behind it (I am presuming here I know)
    Signature

    Mike

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  • Profile picture of the author Jeannie Crabtree
    Congratulations Jayden. Great post. I appreciate you going into the detail you did and see how I can improve on my directory project.

    That is impressive with the radio ad. I have done that for business before, years ago when I had a store, but did not get that kind of results in foot traffic.

    But people like their entertainment.... think that makes a difference.
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  • Profile picture of the author rondo
    Jaydan, are you and your customers happy using Paypal? Don't they need to create an account there for subscriptions?

    Thanks,
    Andrew
    Signature
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    • Profile picture of the author seonutshell
      Originally Posted by rondo View Post

      Jaydan, are you and your customers happy using Paypal? Don't they need to create an account there for subscriptions?

      Thanks,
      Andrew
      I doubt they would mind setting up an account. Especially if they can see there analytics etc.

      Is there analytics available for each post?
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      • Profile picture of the author rondo
        Originally Posted by seonutshell View Post

        I doubt they would mind setting up an account. Especially if they can see there analytics etc.

        Is there analytics available for each post?
        But would they mind setting up 2 accounts? First at Paypal and then at your site. It seems clumsy to me.

        Another reason I'm hesistant to use Paypal is that it might be difficult to sell sites in the future if all the subscriptions are tied to your account.

        So at this point I think I'll go with credit card payments where the data is portable, but I'm always very interested to learn what others are doing in their business.

        Andrew
        Signature
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        • Profile picture of the author seonutshell
          Originally Posted by rondo View Post

          But would they mind setting up 2 accounts? First at Paypal and then at your site. It seems clumsy to me.

          Andrew
          Ah yeh, i just assumed they would have paypal. But you can buy things via paypal without an account remember. At least you used to be able to.
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          • Profile picture of the author jaybyrd42
            Originally Posted by seonutshell View Post

            Ah yeh, i just assumed they would have paypal. But you can buy things via paypal without an account remember. At least you used to be able to.
            I can accept credit cards for people who do not have a paypal account. It's still through paypal though.
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            • Profile picture of the author inf1niti
              It's funny to see the downloads for this Business Finder theme on Themeforest jump from ~700 to ~900 through the course of just today haha.
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              • Profile picture of the author jaybyrd42
                Originally Posted by inf1niti View Post

                It's funny to see the downloads for this Business Finder theme on Themeforest jump from ~700 to ~900 through the course of just today haha.
                I wonder if this thread had anything to do with that??? :p
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              • Profile picture of the author SirThomas
                Originally Posted by inf1niti View Post

                It's funny to see the downloads for this Business Finder theme on Themeforest jump from ~700 to ~900 through the course of just today haha.
                Perhaps Jayden is the theme's creator? .......just kidding!lol
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            • Profile picture of the author rondo
              Originally Posted by jaybyrd42 View Post

              I can accept credit cards for people who do not have a paypal account. It's still through paypal though.
              Even for recurring billing? What type of Paypal account are you using?

              Thanks,
              Andrew
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  • Profile picture of the author seonutshell
    So you're trying to tell me you did all this in just 7 days? Sounds like you're talking smack, probably trying to build hype for a WSO you are going to release.



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  • Profile picture of the author reboot38
    So you're trying to tell me you did all this in just 7 days? Sounds like you're talking smack, probably trying to build hype for a WSO you are going to release.
    Good catch, what a bummer. Still a solid actionable plan...
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  • Profile picture of the author seonutshell
    either that or he has something to do with the theme...

    And yes, im still going to do the plan
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  • Profile picture of the author safe as houses
    Ill be gutted if this isnt straight up
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  • awesome congratulations on the success!

    Guillermo-
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  • Profile picture of the author Bruha
    So, jaybyrd, this true? Did you really do this or not?

    It seems like a great plan, and I still am going to try it.
    Signature

    Visit my website at www.ctbonlinemarketingllc.com to learn more about how to make money online!

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  • Profile picture of the author mrwayne85
    true inspirational and perseverance. looks like i have to jump o the boat too.
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    • Profile picture of the author baxterblue
      I noticed he has disappeared. I guess that pretty much tells us that he DID NOT actually build a $10k/month directory site.

      Kind of a shame... he had a good plan and sound advice. I did find it odd that he would go into detail on how he built and managed the site however he would not provide a link to his site.

      Ref. Post #42
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      • Profile picture of the author SirThomas
        Originally Posted by baxterblue View Post

        I noticed he has disappeared. I guess that pretty much tells us that he DID NOT actually build a $10k/month directory site.
        Using his numbers, one would have to get around 120 businesses paying regularly $80/month to earn $10,000/month...

        On the other hand, if he is "related" to AIT software and they made 200+ sales at $60 a pop, they just made $12,000 in ONE week selling that theme!
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      • Profile picture of the author AussieT
        Originally Posted by baxterblue View Post

        I noticed he has disappeared. I guess that pretty much tells us that he DID NOT actually build a $10k/month directory site.

        Kind of a shame... he had a good plan and sound advice. I did find it odd that he would go into detail on how he built and managed the site however he would not provide a link to his site.

        Ref. Post #42
        You may well be right, but he has only been missing for two days since his last post. I hardly think that necessarily means he has disappeared. Have you never been absent from this forum for 2 days?

        Let's wait and see before we hang him without a trial.
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  • Profile picture of the author Daniel LaRusso
    I still think the meat of this post is solid. It's a good plan of action for a directory, so take action .
    Signature

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

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  • Profile picture of the author baxterblue
    I agree. This could be a real good plan IF he actually built it and built it the way he says he did otherwise it is just speculation and a theory at best.

    I guess my problem with him posting this as "True" is due to the fact that a lot of fellow Warriors have taken him at his word and now they will spend money, time and energy building a directory site in hopes that they will have the same success and results as Jaybyrd42.

    If his post is a lie then the steps he took may not work either and Warriors will be following a doomed blueprint all because he didn't tell the truth.

    That being said... I do think he has put together a very good plan and it surely could work but why not disclose the fact that it is only a blueprint? There was no reason to lie.

    I don't have a horse in this race. I'm not building a directory site and I don't make my living via the internet. But I have seen quite a few business plans that in theory look fantastic only to see the model fall apart after implementation for one reason or another.

    All he needed to do is be honest and say "This is my blueprint for a directory site". I really believe he and his plan would have been just as well received and Warriors would have been more then generous with helping him put his plan into action.

    Just my 2 cents.
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    • Profile picture of the author BigFrank
      Banned
      Best thread, ever! Cheers. - Frank
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      • Profile picture of the author ASRS
        This seems like it could work and I am considering the model. Anyone tried to copy OP's success?
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        • Profile picture of the author aladdin4
          Originally Posted by ASRS View Post

          This seems like it could work and I am considering the model. Anyone tried to copy OP's success?
          I am currently trying this model. Will let you know how it goes as time goes on.

          For now you can check out the work-in-progress site here 701Buzz.com - Your North Dakota happy hour guide
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          • Profile picture of the author larrya
            Nice going Aladdin..getting started can be a battle.

            I've been building niche and local directories since 1997 and since the idea seems to be hitting it's stride, here's a quick little pdf I put together for those just getting started. It's free, no opt-in, no commitment, no upsell, no wso coming.,,promise.

            Direct download for you. There's no one way to get a directory up and running but I hope it sparks some thoughts and is helpful to you in some way. This is just a basic outline for those who want to get things rolling in the right direction.

            http://adair.biz/morebusiness/directorynotes.pdf


            Good luck to you. Hit me back with anything I wasn't clear on or feel free to pm me with any questions.









            .
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          • Profile picture of the author Underground
            Originally Posted by aladdin4 View Post

            I am currently trying this model. Will let you know how it goes as time goes on.

            For now you can check out the work-in-progress site here 701Buzz.com - Your North Dakota happy hour guide
            I respect you taking action on this, but to be honest mate, the diy graphic stuff you've put on there yourself in the slide and that detracts from the professional design of the theme.

            There's just too much going on in that slide. Too many colours and elements.

            If you can, try to keep the quality and integrity of the original design, original colours and elements.


            It's a great concept you have. Be a shame if you ruined it by having a shoddy amateur design work on there that makes it look less than professional.

            You should take the logo and the other text out of the slider and just leave 'Dakota nightlife on all in one place in there.

            And the bits like 'click here to advertise', is there no way you can use the fonts and colours that come with the theme on there. Instead of something you've knocked up yourself that is at odds with the rest of the theme?

            Take that as you want. You may be one of those people who can't take feedback and this post is pointless. But I hope not.

            I've hired many people to work on websites and the first thing they do, since so many are oblivious to even basic graphic design principles is to go and make the theme look like an amateur mess far away from the professional look of the theme in the demo version. It's in your favour to avoid that.

            Good luck with things.
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            • aladdin4

              Thanks for your effort and providing the PDF.

              I agree with Underground.

              too much at the top for me.

              simple text and background picture can convey the message (and experience) of

              "nightlife in 1 place"

              we all know Happy Hour = food specials, drinks, etc..,

              a picture is worth a a thousand words.
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  • Profile picture of the author seonutshell
    Great post baxter
    im actually going to follow this plan but instead of radio ads im going to do flyers.
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    • Profile picture of the author baxterblue
      I totally agree with your thinking.

      I have used radio in the past and I personally do not think it is the right medium for driving traffic to a website like Jaybrd42 was promoting. I think direct mail would be a better bet.

      I think a well built, informative directory site can generate a lot of money if it's done right and promoted right.

      Good luck with your site!
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  • Profile picture of the author Jay Carter
    it's not meat, it's empty words. like a dinner without meat and proteins
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  • Profile picture of the author Daniel LaRusso
    Would love to see Jayden come back here and offer a response to all this

    I think he may prove himself
    Signature

    It is unwise to trust all you read on the internet.
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  • Profile picture of the author bob ross
    Am I the only one who thought it was a certain banned member soon as he posted?
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    • Profile picture of the author Lesley Huntley
      I (like many others) have been watching this thread with great interest. It's always great to see someone doing well, especially if they share bits and pieces you can borrow to use in your own projects.

      Originally Posted by bob ross View Post

      Am I the only one who thought it was a certain past banned member soon as he posted?
      Did you? No I didn't pick that, but it would make perfect sense actually.

      If so, how do you suppose they (or anyone else for that matter) could think they could come and post something like this without being caught out fairly quickly? The Internet is such a transparent place. Perhaps years of spending time here has made me take every success story with a healthy dose of scepticism, as within a few seconds of Googling the username (which people generally use for multiple accounts) I'd brought up a couple of names, neither of which seemed linked to a profitable directory as you would expect. I'm away from home at the moment so only had my little phone to go online, or I would have gone further into it.

      I would love to give the OP the benefit of the doubt, I still hope they're going to come back with a plausible explanation. But when post #42 came along I checked and jaybyrd42 was online. A couple of hours later he/she still was. Later that day they were again. You'd think if this wasn't a made up story they'd have explained themselves by now.

      I think the lesson learned for all members (new and seasoned, even if this is shown to be a truthful success story) is to always do your due diligence before you waste your money and most importantly, time and valuable energy on anything. It pains me that so many Warriors spent money on that theme. I just hope it takes them down another path, there is plenty of other ways you can use a directory theme.

      There really is a finite amount of energy to put into starting up a business on the path we have chosen, you do eventually run out of gas, that is why so many of us fail. Please don't waste it, especially without fully substantiating anything said here.

      Just my 2c.
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    • Profile picture of the author depp12
      Originally Posted by bob ross View Post

      Am I the only one who thought it was a certain banned member soon as he posted?
      Yes, I was halfway through the post and i thought the exact same.
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    • Profile picture of the author Lesley Huntley
      Originally Posted by bob ross View Post

      Am I the only one who thought it was a certain banned member soon as he posted?
      Yes, I've just read over a very similar thread to this one posted a while back and I'm seeing a remarkable resemblance in both style and content.

      Still want this to be legit, but just saying.
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  • Profile picture of the author DPM70
    That being said... I do think he has put together a very good plan and it surely could work but why not disclose the fact that it is only a blueprint?
    Because he was going to sell it as a WSO - that looks like research he was doing at the themeforest site - so he could get the nitty gritty on the theme he was going to tout. Schoolboy error, though, posting there with the same username! Really? Maybe there's more to this but he'll need to respond with some damned good answers if he's to gain back a shred of credibility. Maybe he was going to sell a WSO and he did make the directory site? Who knows?
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  • Profile picture of the author rondo
    I doubt he was promoting that theme, seeing as he wasn't even using the theme's own ecommerce features. He said he was using GravityForms at $200/yr and Paypal Pro $30/mo to make it work for him.

    Anyway, it's been an interesting thread, and the good news is that many people are indeed making money with directories. I believe that 5 figures per month is very achievable depending on the market you choose.

    Andrew
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  • Profile picture of the author massiveray
    Haha if this guy created the theme then this was all some brilliant bullshit marketing.

    Well played son, well played.
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  • Profile picture of the author Daniel LaRusso
    Personally, I don't think the theme is the critical part of this process, I think it's the implementation. From what I can tell, using this method to build a directory is solid, and builds value for the business owner and for the user. Many people slap up a directory online, start filling it with free listing, and then go and try to sell businesses a spot in the directory. This method is similar to the way I am doing, and despite how this turns out, I can say 100% that I've learned some things, and that I am thankful for the information.

    I still don't know what Jayden's motivation was here. I don't think selling a theme was it, because Jayden mentioned several other themes that are options. I don't know why he/she has some conflicts in the timeline, if that is indeed the same person on that support forum, and the odds of that same username being a different person are very low.

    jaybyrd42 is online right now. So, Jayden, how about responding to these things that have come up?
    Signature

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  • Profile picture of the author jaybyrd42
    Wow, this has spiraled huh? Go on holiday for the weekend and come back to this. I didn't start with Business Finder(it only came out two months ago). I changed for the aesthetics and a few extra features I was lacking in another theme. I want to make sure I could either do what I had been doing before using different plugins or have it integrated into the theme itself. I found it easier to continue with the plugin route but I still wanted to know before I changed the theme if those things could be done. Wow....
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    • Profile picture of the author baxterblue
      Originally Posted by jaybyrd42 View Post

      Wow, this has spiraled huh? Go on holiday for the weekend and come back to this. I didn't start with Business Finder(it only came out two months ago). I changed for the aesthetics and a few extra features I was lacking in another theme. I want to make sure I could either do what I had been doing before using different plugins or have it integrated into the theme itself. I found it easier to continue with the plugin route but I still wanted to know before I changed the theme if those things could be done. Wow....
      Well... That's a good enough explanation for me. I definitely over reacted when I saw the screen shot from Theme Forrest and I apologize. It just didn't add up to me.
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    • Profile picture of the author mjbmedia
      Originally Posted by jaybyrd42 View Post

      Wow, this has spiraled huh? Go on holiday for the weekend and come back to this. I didn't start with Business Finder(it only came out two months ago). I changed for the aesthetics and a few extra features I was lacking in another theme. I want to make sure I could either do what I had been doing before using different plugins or have it integrated into the theme itself. I found it easier to continue with the plugin route but I still wanted to know before I changed the theme if those things could be done. Wow....
      But in your OP, you state (copy paste) This is what I did.

      1. Used business finder Wordpress theme by AIT to create a portal for businesses to post events for free and business listing by paying a monthly fee.

      2. I populated the listings with free non-paid listing that included name, phone and address...no map, link to their site, description or pictures/video

      3. Filled ~20 paid listings with all the feature (these had not been paid listings yet they were just there for when I start calling businesses to sell listings so they see what they would be getting and I could tell them that they are already advertising with me)

      4. I followed every bar/restaurant in my area on Facebook. Every time one of these places posted about an event I filled in a free event listing.

      -----------------------------

      Point 1 suggests you started with this theme , now you are suggesting otherwise, I aint bothered as its the other points that make this good still, just you know people like loose ends cleared up mate .
      Signature

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  • Profile picture of the author jaybyrd42
    I have no dog in this race. I am not affiliated with the theme(I should be, if I can sell that many over the course of a few days lol) nor am I going to be putting out a WSO. I simply wanted to share a story of how things worked for me. It is a very solid plan for anyone to follow and be successful with.
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  • Profile picture of the author mcdc2000
    Glad you're back and explain... will definitely implement your method.
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  • Profile picture of the author Daniel LaRusso
    Who is this banned member you all keep talking about? I'm out of the loop

    One thing that Jayden definitely showed me has to do with the gravity forms. All of the current directory themes are a pain for a business to register and submit payment. I do not like any of the way that current themes handle that part, because I as the directory owner want control of that process. I want a way for a business to easily fill out a basic form, and me contact them. If I want to charge $80 a month for this, I want to earn that and show the value I can provide by actually TALKING to these business owners. Plus, I can build a relationship and talk about other services I can provide.

    I don't see a better way to do that than using Gravity Forms to bypass the system that most directory themes have. Is it more work on me? Absolutely, but I see the potential return on that work, and personally would rather go that route.

    Now if any of you have any suggestions other than gravity forms, which ain't cheap (like maybe contact form 7 or a google doc), please tell me.
    Signature

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    • Profile picture of the author rondo
      Originally Posted by Daniel LaRusso View Post

      Who is this banned member you all keep talking about? I'm out of the loop

      One thing that Jayden definitely showed me has to do with the gravity forms. All of the current directory themes are a pain for a business to register and submit payment. I do not like any of the way that current themes handle that part, because I as the directory owner want control of that process. I want a way for a business to easily fill out a basic form, and me contact them. If I want to charge $80 a month for this, I want to earn that and show the value I can provide by actually TALKING to these business owners. Plus, I can build a relationship and talk about other services I can provide.

      I don't see a better way to do that than using Gravity Forms to bypass the system that most directory themes have. Is it more work on me? Absolutely, but I see the potential return on that work, and personally would rather go that route.

      Now if any of you have any suggestions other than gravity forms, which ain't cheap (like maybe contact form 7 or a google doc), please tell me.
      If you're doing it manually then you can use any free form. You can disable registration on your theme by unchecking "Anyone can register" in wp settings.

      Andrew
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    • Profile picture of the author BruceWayne
      Originally Posted by Daniel LaRusso View Post

      Who is this banned member you all keep talking about? I'm out of the loop

      One thing that Jayden definitely showed me has to do with the gravity forms. All of the current directory themes are a pain for a business to register and submit payment. I do not like any of the way that current themes handle that part, because I as the directory owner want control of that process. I want a way for a business to easily fill out a basic form, and me contact them. If I want to charge $80 a month for this, I want to earn that and show the value I can provide by actually TALKING to these business owners. Plus, I can build a relationship and talk about other services I can provide.

      I don't see a better way to do that than using Gravity Forms to bypass the system that most directory themes have. Is it more work on me? Absolutely, but I see the potential return on that work, and personally would rather go that route.

      Now if any of you have any suggestions other than gravity forms, which ain't cheap (like maybe contact form 7 or a google doc), please tell me.
      John Durham, I believe
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      • Profile picture of the author aladdin4
        Thank you guys for the feedback, I really need it at this point. I've never built anything like this before.

        larrya, thank you for the PDF. Very informative, now I have a concise plan to follow. No doubt following it will bring success

        Originally Posted by larrya View Post

        Nice going Aladdin..getting started can be a battle.

        I've been building niche and local directories since 1997 and since the idea seems to be hitting it's stride, here's a quick little pdf I put together for those just getting started. It's free, no opt-in, no commitment, no upsell, no wso coming.,,promise.

        Direct download for you. There's no one way to get a directory up and running but I hope it sparks some thoughts and is helpful to you in some way. This is just a basic outline for those who want to get things rolling in the right direction.

        http://adair.biz/morebusiness/directorynotes.pdf


        Good luck to you. Hit me back with anything I wasn't clear on or feel free to pm me with any questions.









        .
        Originally Posted by Underground View Post

        I respect you taking action on this, but to be honest mate, the diy graphic stuff you've put on there yourself in the slide and that detracts from the professional design of the theme.

        There's just too much going on in that slide. Too many colours and elements.

        If you can, try to keep the quality and integrity of the original design, original colours and elements.


        It's a great concept you have. Be a shame if you ruined it by having a shoddy amateur design work on there that makes it look less than professional.

        You should take the logo and the other text out of the slider and just leave 'Dakota nightlife on all in one place in there.

        And the bits like 'click here to advertise', is there no way you can use the fonts and colours that come with the theme on there. Instead of something you've knocked up yourself that is at odds with the rest of the theme?

        Take that as you want. You may be one of those people who can't take feedback and this post is pointless. But I hope not.

        I've hired many people to work on websites and the first thing they do, since so many are oblivious to even basic graphic design principles is to go and make the theme look like an amateur mess far away from the professional look of the theme in the demo version. It's in your favour to avoid that.

        Good luck with things.
        Originally Posted by kirbymarketingconcierge View Post

        aladdin4

        Thanks for your effort and providing the PDF.

        I agree with Underground.

        too much at the top for me.

        simple text and background picture can convey the message (and experience) of

        "nightlife in 1 place"

        we all know Happy Hour = food specials, drinks, etc..,

        a picture is worth a a thousand words.
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      • Profile picture of the author iAmNameLess
        Originally Posted by BruceWayne View Post

        John Durham, I believe
        Yeah I thought that as well, but the evidence in the screen shot asking about recurring payments with paypal wouldn't be him since his account was gutted around that time.

        I do have a couple of ideas who it could be.

        As for the legitimacy of the claims, I think it's BS. Making much from any directory site these days is very difficult to do. This was the hot thing to do like 5-7 years ago. Which is likely why no one has come into this thread in the past 10 months with any other claims of success.

        Business directories.... new ones... are dead. Local directories that serve a purpose for your industry or local area as a high quality, relevant citation can be powerful which would fit into another model, not as a directory being profitable itself.
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      • Profile picture of the author sandalwood
        Originally Posted by BruceWayne View Post

        John Durham, I believe
        That's the first name that came to my mind too.
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  • Profile picture of the author Bruha
    Am I going to be penalized by using domains like (mycity)(niche)listings.com?

    I was talking to a person this evening about building a brand, not just keyword stuffing my domains in order to keep search engines happy, but I'm not sure if that is 100% true or not.

    Any thoughts?
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    • Profile picture of the author massiveray
      Originally Posted by Bruha View Post

      Am I going to be penalized by using domains like (mycity)(niche)listings.com?

      I was talking to a person this evening about building a brand, not just keyword stuffing my domains in order to keep search engines happy, but I'm not sure if that is 100% true or not.

      Any thoughts?
      You won't be penalised for using it, but don't expect any bonuses either.

      I'd go the branding route, come up with a memorable name and use that domain instead.
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      Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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  • Profile picture of the author gotguanxi
    I've bought the theme and web domain, but i'm terrible with wordpress. Can anyone help me get this set up? Anyone interested in working with me on it? Online Business Directory | Find local business online!

    Let me know,
    Nate
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    • Profile picture of the author Jay Carter
      it's called w-o-r-k
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      - Jay

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  • Profile picture of the author Jeremy Lacer
    What does a directory list do more than a Facebook page these days?

    I've been talking to business owners a lot and they rather stick with their Facebook page because it's free and they can communicate with their customers a lot easier/better.

    Can anyone tell me why a business owner should't stay with his free Facebook page but pay $80 a month for a listing?

    Also, how can you attract visitors to a directory site in the beginning? Your site isn't highly ranked in Google and there's a lot of competition?
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  • Profile picture of the author Moneymaker2012
    Very interesting post, contains solid knowledge
    thanks for sharing
    good luck
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  • Profile picture of the author reboot38
    Can anyone tell me why a business owner should't stay with his free Facebook page but pay $80 a month for a listing?
    Traffic. And they do get traffic - promoted correctly, quite a bit and most of it local.

    NAP - one more place to get their name, address, and phone published.

    Solid backlink from a locally relevant website.
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  • Profile picture of the author kylemarvin
    Jay, I think your post is honest, it doesn't make sense for someone to blow this kind of smoke. I know this audience of warriors is the most skeptical group when it comes to making money online, so I think that comes from a good place.

    Anyways, I was wondering if you'd mind sharing the angle you pitched from in your cold calls? I mean don't write a word for word script but what angle did you use to get through the gate keeper and pitch your product to them?
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  • Profile picture of the author BacklinksPlus
    Hi OP glad your back, Would you might sharing how the radio ad went. Did you promote by saying "visit our directory for info on said product" or "list your business here" I'm guessing the first?
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    • Profile picture of the author jaybyrd42
      Originally Posted by BacklinksPlus View Post

      Hi OP glad your back, Would you might sharing how the radio ad went. Did you promote by saying "visit our directory for info on said product" or "list your business here" I'm guessing the first?
      Mostly the first, I promoted like crazy about the benefits of having all this info on one page, in the first 25 seconds of the ad then at the end I have "if you own/manage a bar or restaurant you can benefit from (site name) too by listing with us and increasing your visibility with your customers. Visit (site name) for more details."
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  • Profile picture of the author PeckhamPirate
    So OP, in your opinion, what's the better theme, the AIT or ThemeForest option?
    They both cost about the same...
    Also, I think there are a couple being sold here on WF, one seems to have been withdrawn and the other doesn't have the best of reviews...

    Anyway, looks like you've tried at least two now, so what do you think?

    EDIT: Forget the first bit, I now see they're the same theme...
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  • Profile picture of the author reboot38
    So OP, in your opinion, what's the better theme, the AIT or ThemeForest option?
    Both AIT themes can be found @ Themeforest. One in the same

    Ait | ThemeForest (no aff)

    You could also try Directory Press or the Vantage Theme from AppThemes
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  • Profile picture of the author Instructor
    Yes, most likely the same guy as you know who...
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  • Profile picture of the author cortiana
    Did anyone try the directory theme from templatic? What do you think? Care to share your experience ?
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  • Profile picture of the author gg282
    Interesting that you mention the directory theme from templatic. I just got done looking over their directory theme and it looks really good. However to make it better there are additional plugins to buy. Seems to me it is still worth it though.
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  • Profile picture of the author aladdin4
    I have used this thread as a guide to create my own directory. I haven't yet made money as I'm still building the site but I think this is a great idea.

    If any of you would like to check it out here's my site 701Buzz.com - Your North Dakota happy hour guide
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  • Profile picture of the author aquariusmx
    Congrats on this thread jaybyrd42, very informative. Would it be possible to see just an example of one of the videos you offer to your clients? There's no need to see your website or anything, just an example video, it would be super helpful. Thanks a lot!
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    • Profile picture of the author aladdin4
      Originally Posted by aquariusmx View Post

      Congrats on this thread jaybyrd42, very informative. Would it be possible to see just an example of one of the videos you offer to your clients? There's no need to see your website or anything, just an example video, it would be super helpful. Thanks a lot!
      Not sure what his look like but mine will be based on this video. Basically going to have a set of questions that I will ask staff and owners/managers to get all the information "out the horses mouth" so to speak.
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      • Profile picture of the author Celltactics
        Originally Posted by aladdin4 View Post

        Not sure what his look like but mine will be based on this video. Basically going to have a set of questions that I will ask staff and owners/managers to get all the information "out the horses mouth" so to speak.here
        Aladdin where did you find this video?
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        • Profile picture of the author aladdin4
          Originally Posted by Celltactics View Post

          Aladdin where did you find this video?
          cdanightout.com
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