My cold emails get a 9% response rate - possible?

7 replies
Here how I get such a good return on my cold emails.

Most people do this WRONG WRONG WRONG WRONG WRONG!

You do NOT email to sell a service directly, you email to prequalify and SORT your leads.

I use Mobile Renegade to scrape the business details and their generic company emails such as sales@company.com or info@company.com.

I send out 100 emails a day and average between 6 and 11 responses.

That's between 6 and 11 WARM LEADS a DAY from emailing which is essentially FREE!

I'm sure someone like Jason could tell you how many traditional dials you'd need to make in order to get 10 warm leads lol. For me it would be about a day's or so worth of calling. For a newbie it could be a week.

These are not people emailing to buy, they are emailing to find out more information which gives me an internal referral inside their organisation.

The person is expecting my call
I have permission from the gatekeeper
The person has at least shown SOME interest in finding out more

It's not quite an appointment, but more of a warm introduction.

I won't give away my formula, but it uses these elements.

The cold email is short, creates a lot of curiosity and asks one simple question: who is the person to speak to regarding their marketing?
It is sent from my personal email address
Follows all requirements on can-spam including opt out link and physical address
It has a maximum of 5 lines, is not salesy and is absolutely NOT selling anything.

I usually get a reply from a decision maker or see that it has been cc'd in the gatekeeper's reply.

The KEY to understanding why this works is knowing how to increase people's curiosity enough to give you permission to call them.

http://www.warriorforum.com/offline-...alls-bank.html

I've outlined the basic approach on my calls in the thread above.

Basically, the prospect needs to feel like they would be missing out by not replying to your request for an internal referral. You need to show them relevancy and value upfront.

Another good way to pre-qualify your cold calls.

Matthew.
#cold #emails #rate #response
  • Profile picture of the author oliverj87
    Thats not bad at all.

    On average how many of them turn in paying clients though?

    Jay
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    • Profile picture of the author Matthew North
      Originally Posted by oliverj87 View Post

      Thats not bad at all.

      On average how many of them turn in paying clients though?

      Jay
      In this stage of the sale (pre-qual) it doesn't really make much of a difference

      I sell mobile sites and sell 1 or 2 a day. 3 if I'm pushing it.
      Signature

      you cant hold no groove if you ain't got no pocket.

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  • Profile picture of the author AndrewCavanagh
    If you're personalizing emails you certainly can get
    a high response rate.

    I know of strategies that get over 50% of people you
    send it to to respond.

    But as you say, they're not going to be ready to buy
    (common sense would tell you that 50% of your leads
    aren't even qualified to buy right now even with really great
    lists).

    The great thing about sending emails as a first contact is
    that you will actually do it.

    That's not the case with cold calling, walking into businesses
    cold and many other strategies that many people are afraid
    of doing.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author Garble
      Thanks, I've found many of your posts helpful, and this one is no exception.

      But I don't understand. When you say to use your personal email address, what do you mean? Are you saying that we should not use emails created under our domain names, and instead use accounts like gmail?

      How long do your email accounts last before they begin to no longer reach inboxes?
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      • Profile picture of the author Matthew North
        Originally Posted by Garble View Post

        Thanks, I've found many of your posts helpful, and this one is no exception.

        But I don't understand. When you say to use your personal email address, what do you mean? Are you saying that we should not use emails created under our domain names, and instead use accounts like gmail?

        How long do your email accounts last before they begin to no longer reach inboxes?
        Instead of sales@yourcompany.com it should be yourname@yourcompany.com.
        Signature

        you cant hold no groove if you ain't got no pocket.

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    • Profile picture of the author MagneticKopy
      Originally Posted by AndrewCavanagh View Post

      If you're personalizing emails you certainly can get
      a high response rate.

      I know of strategies that get over 50% of people you
      send it to to respond.

      But as you say, they're not going to be ready to buy
      (common sense would tell you that 50% of your leads
      aren't even qualified to buy right now even with really great
      lists).

      The great thing about sending emails as a first contact is
      that you will actually do it.

      That's not the case with cold calling, walking into businesses
      cold and many other strategies that many people are afraid
      of doing.

      Kindest regards,
      Andrew Cavanagh
      Exactly. I don't do cold emails. Now, that's not say I don't believe in it. I've used email successfully BUT, the emails were only sent after the first contact with the prospect was made. I like to have multiple contacts with my prospects through multiple mediums. DM letter, Postcards, Email, Phone...etc

      Andrew, I'm quite curious about the method you've mentioned... Mind feeling me in?
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  • Profile picture of the author DexterGallagher
    Create curiosity and sales will come! This has been an old method for email marketing and is perfect to get the person who has the MAN (Money, Authority, Need) to contact you.

    Any business ignoring this type of email is not worth dealing with, so move on.

    Remember the "No's" are a percentage of a "Yes".

    Dexter
    Signature

    We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

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