Lots of talk about leads & such, but what about marketing skills?

by Arzak
9 replies
Where/how did you learn & develop your marketing skills?

How are you staying current? Where do you frequently get inspiration & ideas from?
#leads #lots #marketing #skills #talk
  • Profile picture of the author AwesomeCathy
    I knew absolutely nothing about marketing until I joined Empower Network, and now I have access to so much awesome training I literally cannot keep up with it!
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  • Hey,

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  • Profile picture of the author AndrewCavanagh
    This is obviously a very important topic.

    Most important of all (in my opinion) is to ground yourself
    in marketing fundamentals.

    That will give a foundation so you can understand where
    any strategy or new marketing idea might fit into the
    overall picture.

    Anything by Jay Abraham is great.

    His book Getting Everything You Can Out Of All You've Got
    is a great start.

    There's information in there that you would normally pay
    thousands of dollars to get from one of his marketing courses.


    Once you have some good foundations constantly trying
    and experimenting with new ideas and services (either doing
    it yourself or outsourcing) will get you into the game.

    It's amazing what you discover when you're taking some kind
    of action...actually doing something actively.

    The first service I sold many years ago was helping businesses
    get ranked high in the search engines with online press releases.

    Because I was actively doing things I discovered you could get
    at or near the top of search engines by submitting online press
    releases to certain little known services.

    This is not the same today but a decade ago this was a very
    useful strategy that some businesses were willing to pay for.

    Just being in the game trying new things and developing your
    knowledge and skills will get you your own discoveries.


    Beyond that it's just thinking through with each prospect and
    client how you can use the skills you have or have access to
    to help them bring in more sales and profits.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author phil.wheatley
      Originally Posted by AndrewCavanagh View Post

      Anything by Jay Abraham is great.

      His book Getting Everything You Can Out Of All You've Got
      is a great start.

      There's information in there that you would normally pay
      thousands of dollars to get from one of his marketing courses.
      I saw once that Jay charges $3000 per HOUR for his services. Wow, and I thought charging $1000 a month was aiming high

      Cheers
      Phil
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      • Profile picture of the author Claude Whitacre
        Read Dan Kennedy's "The Ultimate" series. I don't think anyone gives more solid marketing advice per minute than he does. They are cheap on Amazon.com.
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        • Profile picture of the author Arzak
          Originally Posted by AndrewCavanagh View Post

          This is obviously a very important topic.

          Most important of all (in my opinion) is to ground yourself
          in marketing fundamentals.

          That will give a foundation so you can understand where
          any strategy or new marketing idea might fit into the
          overall picture.

          Anything by Jay Abraham is great.

          His book Getting Everything You Can Out Of All You've Got
          is a great start.

          There's information in there that you would normally pay
          thousands of dollars to get from one of his marketing courses.


          Once you have some good foundations constantly trying
          and experimenting with new ideas and services (either doing
          it yourself or outsourcing) will get you into the game.

          It's amazing what you discover when you're taking some kind
          of action...actually doing something actively.

          The first service I sold many years ago was helping businesses
          get ranked high in the search engines with online press releases.

          Because I was actively doing things I discovered you could get
          at or near the top of search engines by submitting online press
          releases to certain little known services.

          This is not the same today but a decade ago this was a very
          useful strategy that some businesses were willing to pay for.

          Just being in the game trying new things and developing your
          knowledge and skills will get you your own discoveries.


          Beyond that it's just thinking through with each prospect and
          client how you can use the skills you have or have access to
          to help them bring in more sales and profits.

          Kindest regards,
          Andrew Cavanagh
          Originally Posted by Claude Whitacre View Post

          Read Dan Kennedy's "The Ultimate" series. I don't think anyone gives more solid marketing advice per minute than he does. They are cheap on Amazon.com.
          I actually have quite a few of his books! I've read one or two. I completely forgot about them after putting them out of sight.

          How do you guys stay updated with major changes and promising trends? Following people/blogs I assume?
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  • Profile picture of the author mjbmedia
    started off when I was branch manager , did loads of direct marketing then (pre WWW days ) and it worked and the company basically rolled out my marketing across the companies national coverage, oohh I thought, I must be good at this, I think people have a natural talent for it plus of course reading, copying (hell nothing wrong with taking something that works and using it) following others and seeing what works ,I let others do the donkey testing and then I do what works and tweak it to fit my clients requirements .

    Why go through all the toil to invent the light bulb when you can wait and flick the switch?

    Also depends IMO how deep into marketing you want to go, some people who do SEO will call themselves marketers, but to me their just SEO providers, marketers will join all (or many of ) the possible methods out there up into an integrated strategic approach , bringing in the right approaches at the right times, planning out what they want to achieve when etc etc
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    Mike

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  • Profile picture of the author MagneticKopy
    I don't worry about staying "current" -- I just stick to what works and I put the pedal to the medal.
    Everything I know about marketing is thanks to Dan Kennedy, Jon Goldman, and Ben Settle.
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  • Profile picture of the author bizgrower
    Learn what works for you and your clients.

    Learn to see into the future:
    http://www.warriorforum.com/copywrit...ting-ones.html
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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