I'm making $80/hr locally

28 replies
To some that may be a low number in this industry, to some that may be an extreme number.. but to me..

It's perfect.

I grew up in trailer parks, low income neighborhoods, on food stamps and without much to eat throughout the day..

So knowing that my time is worth that much to someone in person is HUGE, especially since I am using reverse psychology.

You see, that's not a price I set.

In fact, nearly every single local offline client I've had over the last 2 months is paying me anywhere from $75 - $150 per hour. A high majority of those are right on the $75 mark, so when averaged out across all of the hours I've worked for each business, it's around a total of $80 per hour.

That's pretty badass IMO.

And the best part, it's consistent, on contracts and all of my hours are documented.

Going from making $0.23 via Google AdSense on my first click when I first started, to making $150 via Commission Junction on my first big sale, to making $250 for creating websites, to making $17/mo - $37/mo per student I taught, to now completely going offline to find clients has been insane.

Anyways, I felt like I should share my offline marketing story.

If you have any questions about how I'm able to achieve this or any suggestions on how I should increase my rates, let me know in the comments.
#$80 or hr #locally #making
  • Profile picture of the author aharrold
    okay, so how are you prospecting for new clients?
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  • Profile picture of the author Stefan Shields
    Nice.

    I think everybody in my local area has been picked up by the big business vultures
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  • Profile picture of the author Aaron Doud
    Glad you got the prices up and are running a good number you are comfortable with.
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    • Profile picture of the author Chuck Avants
      Congratulations!

      How about giving us some
      insight into what you are
      doing and how you get your
      clients.

      Keep up the good work.
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      Do the right thing---
      Because it is the right thing to do
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  • Profile picture of the author misterme
    Originally Posted by Justin Says View Post

    To some that may be a low number in this industry, to some that may be an extreme number.. but to me..

    It's perfect.

    I grew up in trailer parks, low income neighborhoods, on food stamps and without much to eat throughout the day..

    So knowing that my time is worth that much to someone in person is HUGE, especially since I am using reverse psychology.

    If you have any questions about how I'm able to achieve this or any suggestions on how I should increase my rates, let me know in the comments.
    OK, here's my suggestion on how to increase your rates.

    Not to knock your achievement by any means, because you went out and did something about your situation and that's to be applauded and applauded loudly. But you need to get away from thinking because of your background that making an average of $80 an hour is something huge.

    Because that mind set can keep you from growing by making you feel comfortable around a certain number where you feel it's perfect for you... to a much larger number which at the moment you may feel uncomfortable with. It's why you had a price of $250 for a website - where others may charge $2,500 for a website.

    Of course you must produce the value. But that's part of this process.

    So this is why I mention it as a way to raise rates. Because it starts there, in your mind.

    You have to view those numbers in the same perspective the guys paying you might be looking at them: Just a number worth it because it gets them far more income.

    Hope that's ok with you.
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    • Profile picture of the author Matt Lee
      Originally Posted by misterme View Post

      OK, here's my suggestion on how to increase your rates.

      Not to knock your achievement by any means, because you went out and did something about your situation and that's to be applauded and applauded loudly. But you need to get away from thinking because of your background that making an average of $80 an hour is something huge.

      Because that mind set can keep you from growing by making you feel comfortable around a certain number where you feel it's perfect for you... to a much larger number which at the moment you may feel uncomfortable with. It's why you had a price of $250 for a website - where others may charge $2,500 for a website.

      Of course you must produce the value. But that's part of this process.

      So this is why I mention it as a way to raise rates. Because it starts there, in your mind.

      You have to view those numbers in the same perspective the guys paying you might be looking at them: Just a number worth it because it gets them far more income.

      Hope that's ok with you.
      I agree, that $80 per hour is quite an accomplishment. Everyone has they're own point in which their happy. If he's happy where he's at, that's all that matters. Once you make enough to live the life you want, there's no shame in not scaling up.

      That's kinda where I've been at for the past year. I've got my offline business, pretty much on auto pilot. I make enough to not worry about bills, or travel when I want & I only really "work" about 10 hours per week. My point is, that I have been happy with things, right where they are and don't feel an entirely huge need to "scale up"

      -Maybe I've read the 4-hour work week, one to many times, who knows...
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  • Profile picture of the author ken5000
    Can you please share a bit more about what you do to make $80 per hour?
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    • Profile picture of the author relentlessaction
      Originally Posted by ken5000 View Post

      Can you please share a bit more about what you do to make $80 per hour?
      I'm interested in hearing about this as well.
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  • Profile picture of the author anwar001
    Nice to hear your success story. Would like to know more details of what you are doing and how you are doing as well as any suggestions or tips for people just starting out in offline marketing.
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  • Profile picture of the author Matthew Shelton
    Justin, thank you for sharing your success, and congratulations! As for raising your rates, besides mindset as already mentioned, anything you can do to leverage your time would be great. Have you considered publishing on Kindle as an offline service provider as a way to further boost your authority?
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  • Profile picture of the author Samuel Adams
    Your offline marketing story is very inspiring, especially for many who are still struggling to break into the internet marketing (online) world and earn money from either Adsense or affiliate sales or other direct sales. Sometimes, the best way to earn money is to get offline, where it's saturated and into a specialized niche market where you can dominate and there is little local competition.
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  • Profile picture of the author Justin Says
    Thanks everyone for the comments!

    My strategy is actually very simple, but do realize that I have had a lot of experience in many different areas online, including advertising, search rankings, facebook, youtube, website conversions, one on one meetings, consulting, coaching, motivational speaking, bi-weekly in-person meetups that I host, teaching and a lot of web development experience.

    These were all self taught skills without any formal education, so if you have formal education my strategy might not work the same for you unless you forget what you were taught.

    First... I'm simple.

    I don't dress up nice.. I don't try and act like someone I'm not.. and I'm honest if their marketing strategy sucks..

    Second... I talk to business owners like normal people, not some high and mighty god.

    I get how being professional can work.. but I talk with CEO's of large companies and owners of small businesses all the time. One thing that I realized pretty quickly is a majority of these guys/gals are laid back and a lot of them like to have a good time.

    Just say simple and don't act like they're better than you or you're better than them.

    Third.. I use a lot of reverse psychology.

    I might be losing a lot of business doing this, but I'm having one hell of a time learning how people react to situations.

    My strategy isn't to sell my services to them.. instead it's selling myself to them. Giving them a chance to dive into my brain.

    I'm not telling them my prices (usually), instead I explain what I can do for them and then ask them what they believe I'm worth to them.

    Almost everyone says at least $75-$80 per hour and many have said $100 - $250 per hour. Whilst one client even paid me $300 per hour.

    I find this motivating to my line of work because I'm actually getting them to tell me what I'm worth and it feels great to hear those prices. I'll of course be worth more in the future, but this is my current baseline and I love it.

    Fourth.. I work fast as hell.

    This can again be and up and down situation.

    Sometimes clients want you to work slow, but I work very fast. I'll run through 120+ tasks in one hour.

    The reason I'm mentioning this is because a lot of clients I've had, have had services in the past that took months.. or even years to achieve any results. I'm more of an instant and reliable solution.

    Fifth.. I host bi-weekly marketing events & attend events

    I'm not hosting these events to market myself, infact I'm hosting them for other business owners to get to know one another. They are informal and really we just meet up at Buffalo Wild Wings, Hooters, Starbucks and other restaurants.

    I host the events on meetup.com, facebook.com and don't charge people to attend.

    But at the same time I've joined certain groups like BNI, other peoples business meetups, private communities and get most of my clients via referrals from business owners or just random people I talk to while working at starbucks.

    Sixth.. starbucks is AMAZING.

    In a past life.. I wasn't very social, but I'll tell you right now.. the sit down starbucks locations allow you to get close and personal to business owners, college students and people that seem to have a higher intellect.

    I don't just sit down and drink coffee.. I work. And if someone sits next to me, I start to talk with them by asking what they do, if they like it, and what they'd like to do.

    It's definitely changed my life.. especially since a lot of the people I randomly start a conversation with are big business owners or have parents who own businesses.

    Better yet, I'm starting out by building a friendship.

    Seventh.. don't be afraid to ask questions.

    This is my most important advice...

    Don't be afraid to get close and personal with people.

    Ask them questions.

    A great example of this is Steve Jobs..

    After scanning the phonebook (a huge, giant yellow-book that was used in ancient times before Google was available), Jobs came across a listing for Bill Hewlett of Hewlett-Packard. Without a care in the world, Jobs called and asked Hewlett for some spare parts. This led Hewlett to ask Jobs exactly what it was that he was doing, to which he was surprised to find out that Jobs was only 12-years-old and had such an interest in computers and technology. This ended up landing Jobs a summer position at HP and was one of the first steps towards the creation of Apple.
    Source: How to Get Your First Job; What Steve Jobs Would Tell You...

    The reason I'm sharing that, although it deals with getting a job.. it works the same with getting clients. Ask questions, be a customer and be straight with them.

    If you want to work with a pizza restaurant, go in and try some of their food. Be the customer that shares a review on their Google+ page or Facebook and tell them that you did it. Ask them why they don't have a website or why they are using old technology, or if they don't have a google+ page for you to review them on, tell them they need one.

    Once you've gained that initial friendship/relationship with them, it's much easier to talk with them. No one likes a marketer off the streets, but everyone loves a friendly customer.

    And if that friendly customer has something to provide to them, they're much more interested.

    Dun dun dun...

    That concludes a few of my strategies. Hope this helps and share this with anyone if you feel it'll help out their offline marketing objective

    Oh.. and wake up early. It helps.

    Justin Lewis
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    My name is Justin Lewis, with Business Optimizer I've been in business for 6 years online with multiple six figure years, here are the tools that have helped me the most: Increase your reviews with this free Review Handout

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  • Profile picture of the author seekdefo
    Wow that was huge. I am pretty inspired
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    Brevity is the soul of wit

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  • Profile picture of the author NewParadigm
    how many hours a week are you billing out at $80/hr?
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    • Profile picture of the author Justin Says
      Originally Posted by NewParadigm View Post

      how many hours a week are you billing out at $80/hr?
      For a single company, I just billed out 13.

      However, I have a lot of clients now that are working towards buying alloted hours (20 - 40 hour packages at a discount) and many that have paid me lump sums already ($500 - $4,500, depending on the project size) over the last 4 weeks which is actually a higher pay rate as those jobs usually take less time, but I don't include that in my analysis.

      Originally Posted by TimothyTorrents View Post

      Wow, inspiring post!

      Those numbers are quite impressive.

      I have to try the reverse psychology tip sometime.
      That's my favorite bit of advice because no one in my area is doing it.

      I haven't seen much of it online either.

      Getting people to request things from you, versus you putting it in their face is amazing.

      Another great example is that I have business cards but I don't hand them out unless they ask for one (everyone does) and sometimes I don't hand them out immediately, instead I wait a few days to see if they are serious.

      I want serious clients that want me, nothing else.
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      My name is Justin Lewis, with Business Optimizer I've been in business for 6 years online with multiple six figure years, here are the tools that have helped me the most: Increase your reviews with this free Review Handout

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      • Profile picture of the author ATTENTION
        Originally Posted by Justin Says View Post

        In the 3 years I've made an income from home I've been able to build over 825 websites for clients
        That's like 1.3 sites a day. Dayum!
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        • Profile picture of the author Justin Says
          Originally Posted by ATTENTION View Post

          That's like 1.3 sites a day. Dayum!
          I had built around 24 websites for myself between January 4th, 2010 to August 12th, 2010.

          When I started building websites for others on August 13th, 2010, I was able to have over 200 completed by February 2011 (I had an excellent January).

          Between February 2011 and present day, I usually build them in quick spurts. So I invested 1 entire week (literally.. the entire week) into building 30-50 websites at a time. I'd go through a very specific process from the beginning of the build to the final phase. The final phase would always be different though, as it would be where the unique design, content, layout, etc. would be setup.

          My most successful week was when I built 80 websites at once, with 80 windows open at the same time hammering one task after another. It was definitely tiring, but it was worth it. Especially since I was able to take a break for nearly 2 months afterwards

          Building that many websites... isn't something that just happens. It took time to get a real process down and understand exactly what each client wanted. Now I've moved away from doing mass builds and onto less clients with bigger, more innovative builds.

          With those clients, instead of making $100 - $250 for the work, I tend to make upwards of $1500 - $5000, with most going onto ongoing monthly plans to maintain the sites, maintain the optimization and continue marketing for their business.

          I like the direction I'm going now especially because I get to watch people succeed rather than build and let them go on their own.
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          My name is Justin Lewis, with Business Optimizer I've been in business for 6 years online with multiple six figure years, here are the tools that have helped me the most: Increase your reviews with this free Review Handout

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  • Profile picture of the author TimothyTorrents
    Wow, inspiring post!

    Those numbers are quite impressive.

    I have to try the reverse psychology tip sometime.
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  • Profile picture of the author Matthew Shelton
    SUPER valuable information, Justin - just the one on talking to people at Starbucks is priceless!
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  • Profile picture of the author Madrone
    Thank you for the insight and motivation!!

    Keep Kicking It...its a long journey.
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  • Profile picture of the author focusedlife
    Great strategies, Justin.

    Thanks for sharing.

    The fact that you're motivated, taking action every day, creates massive momentum and your momentum is going to take you to the top.

    Awesome share and much props to you, sir!

    Keep it up, stay inspired and inspirational.

    Regards

    Los
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    • Profile picture of the author Justin Says
      Originally Posted by focusedlife View Post

      The fact that you're motivated, taking action every day, creates massive momentum and your momentum is going to take you to the top. Keep it up, stay inspired and inspirational.
      Hey Los,

      Thanks for the kudos.

      If you want to get somewhere, you have to take action. Unless of course you want to wind up in some random spot. If you sit at home all day, the only way you'll ever get anywhere is if someone drags you out of the house and makes you. But if you decide to get up yourself.. the whole world is in front of you.

      And in the offline world, there are a LOT of businesses and entreprenuers likely within a 10 mile radius of where you sleep at night.

      That's huge and all you have to do is tap into the market

      I really appreciate kind words like yours Los as staying inspired and continuing to share inspirational posts takes a lot of patience.. especially since I only share them as I gain the experiences.

      Good luck on your journeys as well!

      Justin Lewis
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      My name is Justin Lewis, with Business Optimizer I've been in business for 6 years online with multiple six figure years, here are the tools that have helped me the most: Increase your reviews with this free Review Handout

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      • Profile picture of the author Cristalys
        Congrats Justin and please keep on the good work. Inspiring story. Thank you for sharing.

        May i ask, what is the content of your presentation during your bi-weekly marketing events?
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  • Profile picture of the author eztado
    Any examples of what you have done that I could take a look at.
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  • Profile picture of the author sociallid
    I second the marketing group idea. I've seen it work wonders, getting ready to start one in my small town. Kudos for your success.
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  • Profile picture of the author EAEJR34
    Originally Posted by Justin Says View Post

    To some that may be a low number in this industry, to some that may be an extreme number.. but to me..

    It's perfect.

    I grew up in trailer parks, low income neighborhoods, on food stamps and without much to eat throughout the day..

    So knowing that my time is worth that much to someone in person is HUGE, especially since I am using reverse psychology.

    You see, that's not a price I set.

    In fact, nearly every single local offline client I've had over the last 2 months is paying me anywhere from $75 - $150 per hour. A high majority of those are right on the $75 mark, so when averaged out across all of the hours I've worked for each business, it's around a total of $80 per hour.

    That's pretty badass IMO.

    And the best part, it's consistent, on contracts and all of my hours are documented.

    Going from making $0.23 via Google AdSense on my first click when I first started, to making $150 via Commission Junction on my first big sale, to making $250 for creating websites, to making $17/mo - $37/mo per student I taught, to now completely going offline to find clients has been insane.

    Anyways, I felt like I should share my offline marketing story.

    If you have any questions about how I'm able to achieve this or any suggestions on how I should increase my rates, let me know in the comments.
    Congrats and thanks for sharing my friend.
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    edward evans

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  • Profile picture of the author AndrewCavanagh
    What's really great about dealing with Offline clients is that you
    can build the business and lifestyle you want...you just need to
    engineer it that way as you have done.

    Does your $80 an hour include the time you spend prospecting
    etc and talking to prospects and clients?

    It really should.

    A huge mistake many people make in many different businesses
    is they work out how much money they can make per hour based
    on the capacity of the work they do.

    But they forget that starting out 50% to 75% of their time they're
    going to have to invest in getting new clients or customers.

    Even once your business is established that time investment
    is likely to be 25% to 35% of the time you spend in your business.

    If you don't allow for that it can look like you're making great money
    for the hours you're working but when you actually work out those
    extra hours it's not nearly as pretty.

    Those prospecting and client management hours are something you
    have to figure into the price you charge too if you have a goal for
    the amount of money you want to make for the hours you work.

    Kindest regards,
    Andrew Cavanagh
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