Any tips for selling IM at a doctor's convention?

Yeah;

I strike up quick mindless conversations like "Have you been to one of these before?" or "Could you tell me if you know anything about the next speaker?"

I just walk up to the hundreds that are milling about at breaks..trying to look like they are enjoying themselves.

When they ask what you do, say "I bring new patients to doctors that are already online" or something like that. In fact, have a card that says only that, and your name and phone.

But don't hand them your card, get theirs.

If they ask you anything about how you get them new patients, just say "Has a new patient ever said that they found you online?" They will say "Sure".

"Would you like more of them?"..they say "Sure".

"Then maybe we should talk. do you have a card?"

And if there are only a few people around, during the break, just find a nice couple of chairs in the hallway, and talk to them there.

All your mingling will be done during breaks, and in lines at lunch.

Let them ask you what you do, don't volunteer.

OMG Claude I am literally LMAO here and everyone else is asleep,

I came in to see what gold you laid upon this guy and I didn't expect that.

On a not to be laughed at note I will add that people have tried selling IM at conventions and depending on the convention I expect anywhere from 10% to 80% of the booths to actually be people selling IM. I'm not a doctor nor have I been to such a convention so I can't be sure.

At a dealer convention that number I would say would be about 50% to 80% if you count all the CRM and other solutions that add IM into the mix with their products somehow. Hell might even be 100% when you put it that way.

Just the way you laid it out. It was just so simple but the way you said it I could just imagine it being said in a very dead pan manner to someone.

And on the events I have been to over the years the booths are in many ways pointless. You merely grab the candy (always free candy) and talk to the vendors you already have or want to have a relationship with.

Strangely when I have went I have never actually had anyone strike up a real conversation with me that could lead to selling. They all just hung out in their booths and honestly seemed afraid to talk to a prospect. Hell when I went to the digital dealer event I literally seemed to scare the ones I spoke to because I was asking questions about how their service could be used for RVs instead of Cars.

Basically seemed like if you were not a lay down they didn't know what to do. From a selling and marketing standpoint it was sad. The booth caught the attention of a live prospect and the "sales" staff couldn't even handle simple conversations about their product.

As for walking around vs. having a booth only one company I saw was doing that and that was Grant Cardone and his team. Joe Verde's company had a booth and the only reason I even know they did was because during one of Grant's "mini events" at someone else's booth he mentioned them (not by name but pointed to them).

I highly suspect that Grant made more sales than they did and instead of buying a booth he simply gave one official presentation (educational not sales) and a few smaller unofficial ones. And he likely got paid to give these.

The one mini-event I am speaking about is actually on youtube though I don't think the person filming ever caught me on video so sorry to those who wanted to see me live.

Most booths are 'staffed' by models/ eye candy not proper staff or knowledgeable people