"Deleted" a client's Youtube video due to non-payment... then this happened.

by Drakuul 44 replies
Well, just thought I'd share this with ya... Had a local jewelry company owner that had a "professional" crew come out and do a 45 second web video for him.

It was really nice, but he had no clue what to do with it. Since he was friend of a friend of a friend, I told him that I would get it to page one on Google, blah, blah, blah for $100.

Took about 2 weeks but it made it to the very very tippy top.

Getting him to pay was like pulling teeth. Measly $100. Who woulda thought?

I did not want to delete the video but told him I would if payment wasn't received by the noon on the 24th (yesterday). He had my paypal link but I sent it again anyway.

Woke this morning, checked paypal. No payment. Went to delete it, but just "unlisted" it instead.

I wan't sure what effect that would have since I never did that before, but it was gone from the search results within 5 minutes.

I then sent an email to let him know that it was over.

(There was actually much more correspondence throughout. Actually a ridiculous amount. Definitely not worth the $100 fee. Yep, if I could've done it all a bit differently...)

Within 10 minutes my phone rang. It was him, apologizing, saying that he went ahead and paid. I told him that I would see if "Google would accept a resubmission".... I made that up on the spot, but really didn't know what would happen if I went back in and took it off unlisted status.

So I did just that, and checked periodically. About 2 hours later, it was back on page one again, like nothing ever happened.

I did lots of stuff wrong, but who would have thought I'd have so much trouble with a jeweler?

Lesson learned, but as far as the unlisting trick -- good to know huh?
#offline marketing #client #deleted #due #happened #nonpayment #video #youtube
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  • Profile picture of the author Claude Whitacre
    Do you guys get the lesson here? Just make the video "Unlisted", but don't delete it. If you delete it, you have to start the whole process again.

    Smart move on your part, I think.
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  • Profile picture of the author wayneh
    Thanks for sharing. That is great advice on "unlisting" the video rather than deleting. It's amazing how quick things can happen. I guess you won't make the same mistakes again when doing business with a jeweler.
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    • Profile picture of the author Drakuul
      Originally Posted by wayneh View Post

      Thanks for sharing. That is great advice on "unlisting" the video rather than deleting. It's amazing how quick things can happen. I guess you won't make the same mistakes again when doing business with a jeweler.

      Well, it's not something I would recommend. I was backed into a corner and tried it just to see what would happen. I would have to do it a few more times before I could count on it as something reliable, but hopefully, this sort of situation won't ever come up again.
      Ever.
      Ever.
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    • Profile picture of the author SteadyPath
      Originally Posted by wayneh View Post

      Thanks for sharing. That is great advice on "unlisting" the video rather than deleting. It's amazing how quick things can happen. I guess you won't make the same mistakes again when doing business with a jeweler.
      I didn't realize that "unlisting" would be the way to go. I probably would have deleted it and then been stuck! Thanks so much for sharing your experience with us.
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  • Profile picture of the author patadeperro
    Originally Posted by Drakuul View Post

    Well, just thought I'd share this with ya... Had a local jewelry company owner that had a "professional" crew come out and do a 45 second web video for him.

    It was really nice, but he had no clue what to do with it. I told him that I would get it to page one on Google, blah, blah, blah for $100.

    Took about 2 weeks but it made it to the very very tippy top.

    Getting him to pay was like pulling teeth. Measly $100. Who woulda thought?

    I did not want to delete the video but told him I would if payment wasn't received by the noon on the 24th (yesterday). He had my paypal link but I sent it again anyway.

    Woke this morning, checked paypal. No payment. Went to delete it, but just "unlisted" it instead.

    I wan't sure what effect that would have since I never did that before, but it was gone from the search results within 5 minutes.

    I then sent an email to let him know that it was over.

    (There was actually much more correspondence throughout. Actually a ridiculous amount. Definitely not worth the $100 fee. Yep, if I could've done it all a bit differently...)

    Within 10 minutes my phone rang. It was him, apologizing, saying that he went ahead and paid. I told him that I would see if "Google would accept a resubmission".... I made that up on the spot, but really didn't know what would happen if I went back in and took it off unlisted status.

    So I did just that, and checked periodically. About 2 hours later, it was back on page one again, like nothing ever happened.

    I did lots of stuff wrong, but who would have thought I'd have so much trouble with a jeweler?

    Lesson learned, but as far as the unlisting trick -- good to know huh?
    To me the real lesson here is: The less you charge the more you have to work.... LITERALLY, the worst clients are those who you want to "help them" charging them low and then everything goes wrong and you wonder why.

    Story time: Once I had a client that was a "recommandation" from his ex, he told me to please help her because she was having a tough time and she really needed the extra help getting some traffic to her website, he told me to "charge" her half of my usual price and he would pay me the rest.

    Long story short, the lady was a pain in the *** bitchy, wanting to have a meeting EVERYDAY, reviewing every line that was drawn on her website, wanting to check facts and citation from the articles, etc..... she did not even finish the 6 month contract and still asked me for a refund, and even threat me to sue me.... I told her that I would be more than happy to see her in court, and ask her to tell to all her "friends" about our experience, because I did not want anybody like her as a client EVER AGAIN.

    Lesson learned, from that day on I triple the prices, I dont give quotes, free consultations, NADA.... and my clients and I are very, very happy.
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    • Profile picture of the author SirThomas
      Originally Posted by patadeperro View Post

      Lesson learned, from that day on I triple the prices, I dont give quotes, free consultations, NADA.... and my clients and I are very, very happy.
      What do you mean by not giving quotes? How are you presenting your prices to your prospects?
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      • Profile picture of the author patadeperro
        Originally Posted by SirThomas View Post

        What do you mean by not giving quotes? How are you presenting your prices to your prospects?
        I do something called "exploratory contract" I offer her a blueprint of what needs to be done in order to achieve results she wants, the price is usually 15% of the total of the project, with this blueprint she can go to any other company to implement it if she wants to, but if she does it with me I credit the price of the exploratory contract to the project, works like a charm, because they get something solid from the beginning, I don't have to be throwing numbers and working for free, I have a real idea of the size of the project and effort required to deliver the results and once they pay, they feel they have already invested with you so the up sale is easier.
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        • Profile picture of the author SirThomas
          Originally Posted by patadeperro View Post

          I do something called "exploratory contract" I offer her a blueprint of what needs to be done in order to achieve results she wants, the price is usually 15% of the total of the project, with this blueprint she can go to any other company to implement it if she wants to, but if she does it with me I credit the price of the exploratory contract to the project, works like a charm, because they get something solid from the beginning, I don't have to be throwing numbers and working for free, I have a real idea of the size of the project and effort required to deliver the results and once they pay, they feel they have already invested with you so the up sale is easier.
          I got it. Thanks!
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        • Profile picture of the author mjbmedia
          Originally Posted by patadeperro View Post

          I do something called "exploratory contract" I offer her a blueprint of what needs to be done in order to achieve results she wants, the price is usually 15% of the total of the project, with this blueprint she can go to any other company to implement it if she wants to, but if she does it with me I credit the price of the exploratory contract to the project, works like a charm, because they get something solid from the beginning, I don't have to be throwing numbers and working for free, I have a real idea of the size of the project and effort required to deliver the results and once they pay, they feel they have already invested with you so the up sale is easier.
          ok but you still have to quote them a price for the exploratory part , so really youre just splitting hairs, as am I LOL
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          • Profile picture of the author patadeperro
            Originally Posted by mjbmedia View Post

            ok but you still have to quote them a price for the exploratory part , so really youre just splitting hairs, as am I LOL
            yes, the difference is that you already have templates and one starting point, you are actually getting paid to get a quote, while most people do it for free and have no idea what they are getting into
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            • Profile picture of the author ATTENTION
              Originally Posted by patadeperro View Post

              yes, the difference is that you already have templates and one starting point, you are actually getting paid to get a quote, while most people do it for free and have no idea what they are getting into
              Sounds fresh and new!
              Can I request that you put up a few of those exploratory contracts as samples and explain how they are used.... maybe you could even create a WSO for $20... I'd buy!


              By the way, I had 3 practice videos that I ranked by following a course about 2 years ago. The videos are still number one for a ficticious company in my city, just to show it could be done. Anyway, after reading Drakuuls post yesterday, I went in and unlisted one.
              It was still there about 10 minutes later. 15 minutes it was gone.

              I put it back this morning and checked periodically. It's about 4 hours later and I don't know exactly when it showed back up, but it's back, lol, just like nothing ever happened.

              Can't think of any practical use for that, but it was cool.
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      • Profile picture of the author Mwind076
        Originally Posted by SirThomas View Post

        What do you mean by not giving quotes? How are you presenting your prices to your prospects?
        We USED to give quotes or consultations, then we realized that we were answering questions, giving FREE advice etc and spending 1 hour plus on the phone just trying to "get the deal" or be nice. So, we stopped doing that. Our pricing is our pricing, you call or email, we give you 10 minutes max to tell us what you think you need, we tell you what we can do and how much it costs - then you are in or out. There is no need for a drawn out conversation, questions etc (quote). You get our pricing, and if that doesn't work for you, fine, you're free to move on and so are we!

        Requiring people to put up or shut up eliminates the tire kickers and toe dippers. Our bottom line has jumped since we realized how to handle those scared of committing.
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    • Profile picture of the author mslisalisa
      You don't give quotes or consultations? I'm confused. How do you make a connection with your prospects and how do they know how much they will pay for your service? Curious...

      Originally Posted by patadeperro View Post

      To me the real lesson here is: The less you charge the more you have to work.... LITERALLY, the worst clients are those who you want to "help them" charging them low and then everything goes wrong and you wonder why.

      Story time: Once I had a client that was a "recommandation" from his ex, he told me to please help her because she was having a tough time and she really needed the extra help getting some traffic to her website, he told me to "charge" her half of my usual price and he would pay me the rest.

      Long story short, the lady was a pain in the *** bitchy, wanting to have a meeting EVERYDAY, reviewing every line that was drawn on her website, wanting to check facts and citation from the articles, etc..... she did not even finish the 6 month contract and still asked me for a refund, and even threat me to sue me.... I told her that I would be more than happy to see her in court, and ask her to tell to all her "friends" about our experience, because I did not want anybody like her as a client EVER AGAIN.

      Lesson learned, from that day on I triple the prices, I dont give quotes, free consultations, NADA.... and my clients and I are very, very happy.
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  • Profile picture of the author NewParadigm
    the big largely untapped lesson here?

    FEAR OF LOSS.

    FOL is for the majority, a much BIGGER motivator than positive rewards.

    Use FOL in your pitches.

    "your competitors are already doing this, by not acting today you are LOSING ground......" etc....
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  • Profile picture of the author Greg guitar
    Nice story; what do you think the lessons are? You said you did lots of stuff wrong, but I bet it would help you to think through specifically what you'd like to do differently. For example, do you raise prices, get your money upfront, filter out the cheapskates by selling a whole package of services for several grand, or something else, some combination of the above, etc?

    Not that I'm demanding to know, but I hope you will spend time to work out the specifics, whether you do it here or just on your own.

    One thing you sure did right is carry out your threat to undo your work; kudos on that; I like how fast it worked too! Also kudos on just getting the client in the first place; you're way ahead of most just for that.
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  • Profile picture of the author misterme
    Another lesson is this: Even when the client is personally referred, you need to put them through your qualification process from the top same as if they were ice cold. They don't slide because they were referred by a friend or another client. The referral may make them more predisposed to do business with you - maybe - but being referred doesn't automatically make them any better a client than any other prospect.
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  • Profile picture of the author focusedlife
    There is an old saying in the car business (I was a finance manager for 7 years) "Friends and Family pay more."

    They're the ones trying to get the free car mats, oil changes, etc. They're also the ones needing the royal treatment, lol.

    I'll just about never create anything upfront for free for a "Done For You" client, not unless the collateral is mine (leased site) or it takes me zero time to actually do.

    Sorry about your hardship...hard lessons are the ones you master.

    Glad you got paid...now get a better client, lol.

    Regards

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  • Profile picture of the author TheBigBee
    Originally Posted by Drakuul View Post

    Well, just thought I'd share this with ya... Had a local jewelry company owner that had a "professional" crew come out and do a 45 second web video for him.

    It was really nice, but he had no clue what to do with it. Since he was friend of a friend of a friend, I told him that I would get it to page one on Google, blah, blah, blah for $100.

    Took about 2 weeks but it made it to the very very tippy top.

    Getting him to pay was like pulling teeth. Measly $100. Who woulda thought?

    I did not want to delete the video but told him I would if payment wasn't received by the noon on the 24th (yesterday). He had my paypal link but I sent it again anyway.

    Woke this morning, checked paypal. No payment. Went to delete it, but just "unlisted" it instead.

    I wan't sure what effect that would have since I never did that before, but it was gone from the search results within 5 minutes.

    I then sent an email to let him know that it was over.

    (There was actually much more correspondence throughout. Actually a ridiculous amount. Definitely not worth the $100 fee. Yep, if I could've done it all a bit differently...)

    Within 10 minutes my phone rang. It was him, apologizing, saying that he went ahead and paid. I told him that I would see if "Google would accept a resubmission".... I made that up on the spot, but really didn't know what would happen if I went back in and took it off unlisted status.

    So I did just that, and checked periodically. About 2 hours later, it was back on page one again, like nothing ever happened.

    I did lots of stuff wrong, but who would have thought I'd have so much trouble with a jeweler?

    Lesson learned, but as far as the unlisting trick -- good to know huh?

    When he came back, why didn't you go for the gusto? I would have had him pay me for a year long ranking right then in their - certainly more than $100 per month... He came back to you weak, and begging, you should be halfway through his youngest childs' college fund by now my friend!
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    • Profile picture of the author Greg guitar
      Originally Posted by TheBigBee View Post

      When he came back, why didn't you go for the gusto? I would have had him pay me for a year long ranking right then in their - certainly more than $100 per month... He came back to you weak, and begging, you should be halfway through his youngest childs' college fund by now my friend!
      I'm guessing it's the same reason she probably doesn't go back to a restaurant after their food made her sick once, bringing her whole family with her the second time. Why carry a ladder to get a peach that's half rotten, and 15 feet off the ground, when there are plenty of ripe, juicy, sweet ones hanging low?

      Also, in spite of your confidence about taking the kid's college money, there is no reason to assume that selling a cheapskate who would barely pay $100, which he thought was a one time fee, on the idea of paying thousands more just for the first year, for the exact same service he thought he was done paying for forever, would be an easy sale. It would probably be harder than a $5k sale of services to a smart business that understands they are investing in order to grow and make a great return later, and isn't going to call her every day of the first month to demand to know why they haven't made their money back yet.

      She mentioned that there was a ridiculous amount of back and forth over this, so he is not only a cheapskate, but, like many cheapskates, high maintenance too; they not only don't want to pay, but when they finally do break down and pay for something, they expect people to be at their beck and call; they want to squeeze the most out of every penny spent. Meanwhile, as she takes one of his 20 calls per month, she might be missing a call with a client who's happy to pay $10k a month and say nothing, as long as she makes them a good ROI.
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      • Profile picture of the author Eddie Spangler
        I agree with Guitar Greg for the MOST part BUT
        here is what is not being said.

        Possibly the reason it was so hard to collect
        this hundred bucks was because of the way it was sold. Whats a hundred bucks but an annoyance when a person is used to paying thousands of dollars for things.
        There was no priority put on it.

        OP did not create value in the mind of the jeweler and then became like a tick on his ass trying to collect.

        I was like that at once doing stuff for next to nothing and then left wondering why these people didnt appreciate me while at the same time they were writing checks for 10x the amount to other vendors with no problems.
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        • Profile picture of the author Greg guitar
          Originally Posted by Eddie Spangler View Post

          I agree with Guitar Greg for the MOST part BUT
          here is what is not being said.

          Possibly the reason it was so hard to collect
          this hundred bucks was because of the way it was sold. Whats a hundred bucks but an annoyance when a person is used to paying thousands of dollars for things.
          There was no priority put on it.

          OP did not create value in the mind of the jeweler and then became like a tick on his ass trying to collect.

          I was like that at once doing stuff for next to nothing and then left wondering why these people didnt appreciate me while at the same time they were writing checks for 10x the amount to other vendors with no problems.
          Thanks for the acknowledgement; I agree with you in part as well, at least insofar as the low price established a low value in his mind. But not sure I buy the idea that he's too used to paying 4 figures for most bills, so can't be bothered paying a "pain in the ass" bill for $100.

          I just think he sounds incredibly cheap and inconsiderate, and probably had she screened him better (charging more and taking at least enough upfront to make it profitable in case he failed to pay later), he wouldn't have become a client, which would probably be a great result in this case.
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  • Profile picture of the author Greedy
    Lesson learned, from that day on I triple the prices, I dont give quotes, free consultations, NADA.... and my clients and I are very, very happy
    If you are not happy, you can't make your customers happy.

    Sacrificing too much for customers can drive your crazy that is for sure. And that will drive you out of business. Good share.
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  • Profile picture of the author bwh1
    That's the story of whom sold himself cheap.

    The client must think that you ain't make a big deal about a hundred bucks as you maybe talked about high figures in your sales pitch at one time.

    If you have a pain in the butt client but charged high, you at least have the cash or part of it.

    I never do some without any upfront payment.

    G.
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  • Profile picture of the author koolphoto
    Cool Tip. Thanks.

    I also agree that it was a lot of work for little reward. I have learned a long time ago that the less you charge usually the more trouble you have. I don't know why this happens, but I usually have the most trouble with the ones who can't afford my regular fees.

    I have also learned that giving friends and friends of friends a break doesn't always work. They are more of a pain in the ass. I now decline to work with friends and will tell them I will recommend someone but I won't do it for them. It saves friendships that way.

    Finally, I always get at the very least 1/2 payment upfront. I usually ask for as much payment to cover any expenses I plan to incur.

    I think people especially who work on the internet use the Walmart model of pricing. The problem with that is Walmart has such high volume that it can price its products low and still make a profit. I am a sole proprietor who doesn't have that luxury of volume pricing. So, I price my services accordingly.
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  • Profile picture of the author ConsultJoseph
    Thanks for the tip! It's good to know that you're the boss when you're providing video creation services for clients since you can just "unlist" in order to prove the point to them that you still own digital products which haven't been paid for. Good job
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  • Profile picture of the author anwar001
    It was cool thinking on your part to unlist it at the last moment instead of deleting the video. Anyways, the end result was good one for you. As the saying goes, 'All's well that ends well', so enjoy!
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  • Profile picture of the author Acodez
    That's wise. Thanks for sharing
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  • Profile picture of the author ATAC
    The other lesson learned here other then not to delete a video is to Always Get A Deposit and it doesn't matter on the amount as long as you are comfortable with the amount !

    Believe me I hate to chase money but you will find in this business it happens more times then not from those people that you would lest expect it...

    Thanks for sharing your experience and I am glad it worked out for you in the end...
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  • Profile picture of the author vndnbrgj
    Good share OP. I didn't know you could do that.
    I would have deleted the video.

    If you have someone that doesn't want to finish paying for a website,
    You can install a landing page plugin, and put that the website is currently down and pending deletion.
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  • Profile picture of the author Magicalidea
    People doesn't satisfied their recent owning things until they fell in worse situation or lost them.
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  • Profile picture of the author zenxseo
    make a contract , take advance , if some one don't want to pay advance it's not good to start the work . provide good service and get paid .
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  • Profile picture of the author goriggs
    Great share/tip. I'm sure this has really helped many warriors. :-)
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  • Profile picture of the author kbrady
    This definitely sounds like a client you would want to fire. I had similar clients that literally drove me crazy for peanuts, yet my higher priced clients never give me a problem.
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  • Profile picture of the author noxid101
    Great share. I rent ranked videos out too.

    I didn't see anyone mention this, but I buy a local number from callfire and have calls forwarded to the client. In the past I have had some clients cancel their subscription and all I would need to do was forward the calls to the new client. So I am in control because I own the phone numbers in the videos I rank.

    But it is nice to know about the YouTube unlist feature.
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  • Profile picture of the author BigFrank
    Banned
    Two words. 50% deposit. Either that or you are dead to me. :rolleyes: Cheers. - Frank
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  • Profile picture of the author Ian Ralphs
    Sounds like a hard $100 earned, but an invaluable lesson... you'll know for next time ;-)

    I definitely agree with the posters that say the less people pay, the more they expect in return!
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  • Profile picture of the author Gladiator
    I recently deleted a video for the same reason for a client that makes lots of $ Perhaps it was not sold the correct way, they don't really see the value and if it's a small fee they don't see it as valuable service but if you charge too much they are not interested! Finding the right balnce is the way!

    However after spending a lot of time closing and chasing offline clients, I got to tell you that many of them don't see the value no matter what! Some say use the soft close but go for the close and sell- sell! Because the soft sale doesn't work most times and it drags on for months, yes months! Lets tel it as it really is out there!

    Believe it or not most still like local newspapers even though they admit that it doesn't bring in clients!
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  • Profile picture of the author IMBlest
    Is that a $100 one time fee or is that $100 per month?

    Either way, you should have asked for 1/2 upfront.

    But I'm glad it worked out for you.
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  • Profile picture of the author Brian Arthur
    Originally Posted by Drakuul View Post

    It was really nice, but he had no clue what to do with it. Since he was friend of a friend of a friend, I told him that I would get it to page one on Google, blah, blah, blah for $100.
    Great story/advise which just goes to prove one of the things I learnt many years ago "In business there is no such thing as friends or family"
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  • Profile picture of the author markaedwards
    Good job, I remember years ago someone told me "never be afraid to fire your bad clients" great advice then which still holds true today.
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  • Profile picture of the author BarryAllen
    How did you rank the video eventually in two weeks?
    BA,
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  • This is a cool story that was handled in what I thought was a very professional manner. I liked the way you worked so hard to get the ranking. Great job. But then to use it to remind the user of his contract with you even if it was only $100 for all that work. I am glad your cool head prevailed. Good for you.

    LLS
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