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Why Yelp and Groupon don't dominate

by KingOfContentMarketing
2 replies
Ever wonder why Yelp isn't actually bigger by now? Payam Zamani from Reply.com points out flaws in Yelp, Groupon and ReachLocal, and says it is time for better solutions for local businesses.
#dominate #groupon #yelp
  • Profile picture of the author qwikad
    It's a shame, because Yelp is a pretty decent site. If you Google something like "Red Lobster restaurant review in (put your city here)" Yelp links inevitably come up in 2 or 3 positions. Who knows, maybe some day Yelp will consider the points brought up in that article.
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    • Profile picture of the author KingOfContentMarketing
      Originally Posted by qwikad View Post

      It's a shame, because Yelp is a pretty decent site. If you Google something like "Red Lobster restaurant review in (put your city here)" Yelp links inevitably come up in 2 or 3 positions. Who knows, maybe some day Yelp will consider the points brought up in that article.
      The more I think about it, Yelp should be the Salesforce.com of local by now, with huge conferences and industry leadership.
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      Marketing is not a battle of products. It is a battle of perceptions.
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