LQQK YOU LOT - It's the "Ideas 4 Offline Joint Ventures"...brainstorm..thread...thing
I'm hoping this is one of those threads that will stay alive for a while. Thought it would be cool to create the definitive list of possible joint venture matches for offline businesses. I will start it off and then as people chip in their ideas, I will edit this post to include it....let's rockkkk!!!! (Aliens, 1986)
1) Masseur >>>>> Beauty/natural products shop
2) Standard plumber (that doesn't do boiler repairs) >>>>> Boiler repair (only) firm
3) Plumber >>>>> electrician
4)Gym >>>>>>> shop selling weights or health shop (supplements)
5) Pest controller >>>>>> roof repair / roof conversions (they often finds wasps nest and mice in the attic
6) PC and networking installer >>>>>>> PC equipment supplier or shop
7) Standard gardener (cutting lawn, hedge trimming) >>>>>> landscape gardener
Cheers - Phil
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OK, this area I will reserve for your ideas. Winner of the best ideas earns Warrior Forum bragging rights
1) EWAN gave this great example where it doesn't have to be a related product, but could be something that would appeal to the same audience / demographic: A ladies high end clothing store owner came across beautiful silk scarves at a really great price, so he bought up a large quantity of them. He went to luxury car dealers offering their women clients a free silk scarf. They just had to go into his store to pick it up.
2)RONR gave us: carpet cleaner >>>>>> cleaning/maid service
carpet cleaner >>>>>>>>furniture store
3) ADukes81 explained how movie actors like Will Ferrell has done promotions with Ben & Jerry, Dodge, Daft Punk etc to promote a movie. Great promotion for both parties.
Also gave other examples such as:
McDonald’s does it with movie studios and toy companies all the time
Taco Bell and Doritos do it with their Locos Tacos (in fact they have sold over $1 billion worth)
Banks and grocery stores
Gas stations and fast food chain restaurants
4) PLESSARD gave us: Local Pharmacist and Jeweler
Pharmacist sends out holiday greetings letter that appears hand prepared and signed in a different color ink. (See post below for full details including the letter copy)
5) Dan/BIZGROWER pointed out that the free scarf idea would also work well for shops selling fine bedding, or spas, anything that would appeal to a woman.
6) MIKE gave us this insight, I especially like the idea of businesses sharing suppliers: Businesses sharing the client lists, sharing suppliers or materials or manufacturing processes or promotional processes .
Target markets with the same or very similar geo-demographics , those who have custom made bathroom furniture will likely be interested in custom made bedroom furniture too but they'd also be the target market for the more luxury holiday breaks , higher level spas, leisure time activities etc
Same as a take away pizza client is a target for a beer deal
7) ANDREW CAVANAGH: Real estate agent>>removalist
removalist>>>restaurant, plumber, dentist, doctor, handyman, painter, roofer etc etc etc...people moving into a new town will need almost every service.
8) Dan/BIZGROWER: home, bath, kitchen, basement remodeler > interior designers > appliances
perhaps real estate agents and home stagers fit in this co-marketing group
9) From JVMARKETER: -Golf Store / Golf Seminar / Golf Product Producer / Golf Classes
-High-end Bridal Store / Wedding Planner / Photographer / Printer / Limousine
Service / Florist / DJ (for the wedding) / Travel Agency (for honeymoon)
-Insurance company / Car Dealership
-Marketing consultant / Accountant. The consultant gets access to the accountant's client list (and they can niche it out to businesses who make between $1M and $3M if that is the consultant's target market) AND he gets an endorsement from the accountant. They share the profits. Or trade services.
10) - KINGOFCONTENTMARKETING: This tanning center has a definite clientele. While beautiful people are not unusual here, this particular one is near the movie studios so they get a lot of actresses. They could do a LOT of cross-promotion with headshot photographers, acting classes, gyms, Whole Foods, etc.
"If you think you're the smartest person in the room, then you're probably in the wrong room."
It's still not working for you??? Need direction?...
---->>>> BrainDirection.com <<<<----
Mike
"If you think you're the smartest person in the room, then you're probably in the wrong room."
It's still not working for you??? Need direction?...
---->>>> BrainDirection.com <<<<----
- Jack Trout
It's still not working for you??? Need direction?...
---->>>> BrainDirection.com <<<<----
- Jack Trout