I'm hoping this is one of those threads that will stay alive for a while. Thought it would be cool to create the definitive list of possible joint venture matches for offline businesses. I will start it off and then as people chip in their ideas, I will edit this post to include it....let's rockkkk!!!! (Aliens, 1986)
1) Masseur >>>>> Beauty/natural products shop
2) Standard plumber (that doesn't do boiler repairs) >>>>> Boiler repair (only) firm
3) Plumber >>>>> electrician
4)Gym >>>>>>> shop selling weights or health shop (supplements)
5) Pest controller >>>>>> roof repair / roof conversions (they often finds wasps nest and mice in the attic
6) PC and networking installer >>>>>>> PC equipment supplier or shop
7) Standard gardener (cutting lawn, hedge trimming) >>>>>> landscape gardener
Cheers - Phil
OK, this area I will reserve for your ideas. Winner of the best ideas earns Warrior Forum bragging rights
1) EWAN gave this great example where it doesn't have to be a related product, but could be something that would appeal to the same audience / demographic: A ladies high end clothing store owner came across beautiful silk scarves at a really great price, so he bought up a large quantity of them. He went to luxury car dealers offering their women clients a free silk scarf. They just had to go into his store to pick it up.
2)RONR gave us: carpet cleaner >>>>>> cleaning/maid service
carpet cleaner >>>>>>>>furniture store
3) ADukes81 explained how movie actors like Will Ferrell has done promotions with Ben & Jerry, Dodge, Daft Punk etc to promote a movie. Great promotion for both parties.
Also gave other examples such as:
McDonald’s does it with movie studios and toy companies all the time
Taco Bell and Doritos do it with their Locos Tacos (in fact they have sold over $1 billion worth)
Banks and grocery stores
Gas stations and fast food chain restaurants
4) PLESSARD gave us: Local Pharmacist and Jeweler
Pharmacist sends out holiday greetings letter that appears hand prepared and signed in a different color ink. (See post below for full details including the letter copy)
5) Dan/BIZGROWER pointed out that the free scarf idea would also work well for shops selling fine bedding, or spas, anything that would appeal to a woman.
6) MIKE gave us this insight, I especially like the idea of businesses sharing suppliers: Businesses sharing the client lists, sharing suppliers or materials or manufacturing processes or promotional processes .
Target markets with the same or very similar geo-demographics , those who have custom made bathroom furniture will likely be interested in custom made bedroom furniture too but they'd also be the target market for the more luxury holiday breaks , higher level spas, leisure time activities etc
Same as a take away pizza client is a target for a beer deal
7) ANDREW CAVANAGH: Real estate agent>>removalist
removalist>>>restaurant, plumber, dentist, doctor, handyman, painter, roofer etc etc etc...people moving into a new town will need almost every service.
8) Dan/BIZGROWER: home, bath, kitchen, basement remodeler > interior designers > appliances
perhaps real estate agents and home stagers fit in this co-marketing group
9) From JVMARKETER: -Golf Store / Golf Seminar / Golf Product Producer / Golf Classes
-High-end Bridal Store / Wedding Planner / Photographer / Printer / Limousine
Service / Florist / DJ (for the wedding) / Travel Agency (for honeymoon)
-Insurance company / Car Dealership
-Marketing consultant / Accountant. The consultant gets access to the accountant's client list (and they can niche it out to businesses who make between $1M and $3M if that is the consultant's target market) AND he gets an endorsement from the accountant. They share the profits. Or trade services.
10) - KINGOFCONTENTMARKETING: This tanning center has a definite clientele. While beautiful people are not unusual here, this particular one is near the movie studios so they get a lot of actresses. They could do a LOT of cross-promotion with headshot photographers, acting classes, gyms, Whole Foods, etc.