LQQK YOU LOT - It's the "Ideas 4 Offline Joint Ventures"...brainstorm..thread...thing

18 replies
Fellow Offline Gangster Rappers

I'm hoping this is one of those threads that will stay alive for a while. Thought it would be cool to create the definitive list of possible joint venture matches for offline businesses. I will start it off and then as people chip in their ideas, I will edit this post to include it....let's rockkkk!!!! (Aliens, 1986)

1) Masseur >>>>> Beauty/natural products shop
2) Standard plumber (that doesn't do boiler repairs) >>>>> Boiler repair (only) firm
3) Plumber >>>>> electrician
4)Gym >>>>>>> shop selling weights or health shop (supplements)
5) Pest controller >>>>>> roof repair / roof conversions (they often finds wasps nest and mice in the attic
6) PC and networking installer >>>>>>> PC equipment supplier or shop
7) Standard gardener (cutting lawn, hedge trimming) >>>>>> landscape gardener

Cheers - Phil

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OK, this area I will reserve for your ideas. Winner of the best ideas earns Warrior Forum bragging rights

1) EWAN gave this great example where it doesn't have to be a related product, but could be something that would appeal to the same audience / demographic: A ladies high end clothing store owner came across beautiful silk scarves at a really great price, so he bought up a large quantity of them. He went to luxury car dealers offering their women clients a free silk scarf. They just had to go into his store to pick it up.

2)RONR gave us: carpet cleaner >>>>>> cleaning/maid service
carpet cleaner >>>>>>>>furniture store

3) ADukes81 explained how movie actors like Will Ferrell has done promotions with Ben & Jerry, Dodge, Daft Punk etc to promote a movie. Great promotion for both parties.

Also gave other examples such as:
McDonald’s does it with movie studios and toy companies all the time

Taco Bell and Doritos do it with their Locos Tacos (in fact they have sold over $1 billion worth)

Banks and grocery stores

Gas stations and fast food chain restaurants

4) PLESSARD gave us: Local Pharmacist and Jeweler
Pharmacist sends out holiday greetings letter that appears hand prepared and signed in a different color ink. (See post below for full details including the letter copy)

5) Dan/BIZGROWER pointed out that the free scarf idea would also work well for shops selling fine bedding, or spas, anything that would appeal to a woman.

6) MIKE gave us this insight, I especially like the idea of businesses sharing suppliers: Businesses sharing the client lists, sharing suppliers or materials or manufacturing processes or promotional processes .
Target markets with the same or very similar geo-demographics , those who have custom made bathroom furniture will likely be interested in custom made bedroom furniture too but they'd also be the target market for the more luxury holiday breaks , higher level spas, leisure time activities etc

Same as a take away pizza client is a target for a beer deal

7) ANDREW CAVANAGH: Real estate agent>>removalist
removalist>>>restaurant, plumber, dentist, doctor, handyman, painter, roofer etc etc etc...people moving into a new town will need almost every service.

8) Dan/BIZGROWER: home, bath, kitchen, basement remodeler > interior designers > appliances
perhaps real estate agents and home stagers fit in this co-marketing group

9) From JVMARKETER: -Golf Store / Golf Seminar / Golf Product Producer / Golf Classes

-High-end Bridal Store / Wedding Planner / Photographer / Printer / Limousine
Service / Florist / DJ (for the wedding) / Travel Agency (for honeymoon)

-Insurance company / Car Dealership

-Marketing consultant / Accountant. The consultant gets access to the accountant's client list (and they can niche it out to businesses who make between $1M and $3M if that is the consultant's target market) AND he gets an endorsement from the accountant. They share the profits. Or trade services.

10) - KINGOFCONTENTMARKETING: This tanning center has a definite clientele. While beautiful people are not unusual here, this particular one is near the movie studios so they get a lot of actresses. They could do a LOT of cross-promotion with headshot photographers, acting classes, gyms, Whole Foods, etc.
#lot #lqqk
  • Profile picture of the author ewenmack
    Here's an example of 2 totally unrelated types of
    business working together.

    First it's not the type of business that matters, it's the business
    which has a customer list that match another's ideal customer.

    A ladies high end clothing store owner came across beautifull silk scarves at a
    really great price, so he bought up a large quantity of them.

    He went to luxury car dealers offering their women clients
    a free silk scarf.

    They just had to go into his store to pick it up.

    No womam walked out of the store without buying something.

    And most brought a friend who also bought.

    The car dealers got great goodwill.

    Best,
    Ewen
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    • Profile picture of the author Peter Lessard
      Originally Posted by ewenmack View Post

      ..... First it's not the type of business that matters, it's the business which has a customer list that match another's ideal customer......
      Ewen
      Totally agree.

      And to add further the method that is used to port the client over is critical.
      Here is an example I do NOT take credit for (wish I could remember where I first encountered it) and this is NOT the exact copy but a rough outline of the process.

      Local Pharmacist and Jeweler
      Pharmacist sends out holiday greetings letter that appears hand prepared and signed in a different color ink.
      __________________________________________________ ___________
      Dear Steve, its that time of year when you will be receiving all sorts of generic holiday wishes. This year I decided that was not enough. After all, with all the competition from the big box stores YOU are the reason we are still here.

      I wanted to give you something special! I have a great friend that is in a similar situation to mine. He is fighting those big box stores and happens to own one of the oldest and most respected jewelry shops in town. To thank you and a select group of my customers present him with this letter when you go see him and receive an additional 20% off his best price on any item in the store BUT
      please, please
      pass him this discretely we don't want to anger his other walk in customers.....
      __________________________________________________ ____________
      Signature
      Ready to generate the next million in sales? The Next Million Agency
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    • Profile picture of the author bizgrower
      Originally Posted by ewenmack View Post

      Here's an example of 2 totally unrelated types of
      business working together.

      First it's not the type of business that matters, it's the business
      which has a customer list that match another's ideal customer.

      A ladies high end clothing store owner came across beautifull silk scarves at a
      really great price, so he bought up a large quantity of them.

      He went to luxury car dealers offering their women clients
      a free silk scarf.

      They just had to go into his store to pick it up.

      No womam walked out of the store without buying something.

      And most brought a friend who also bought.

      The car dealers got great goodwill.

      Best,
      Ewen
      This just off the top of my head, but it seems this would also work
      for stores selling fine bedding or home decor items or spa/massage.
      Disposable income and sensual, comfortable things.

      I also off the top my head wonder about these type of businesses
      offering a free, but nice, mystery gift that the luxury car customers
      have to get from the store.

      Dan
      Signature

      "If you think you're the smartest person in the room, then you're probably in the wrong room."

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    • Profile picture of the author phil.wheatley
      Originally Posted by ewenmack View Post

      Here's an example of 2 totally unrelated types of
      business working together.
      Phew, thanks Ewan for saving the thread, I thought it was going to divebomb, I now see many others are starting to reply to which I hope is going to be a useful thread for all.

      Cheers guys, keep the ideas coming.
      Phil
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  • Profile picture of the author TheBigBee
    Originally Posted by phil.wheatley View Post

    Fellow Offline Gangster Rappers

    I'm hoping this is one of those threads that will stay alive for a while. Thought it would be cool to create the definitive list of possible joint venture matches for offline businesses. I will start it off and then as people chip in their ideas, I will edit this post to include it....let's rockkkk!!!! (Aliens, 1986)

    1) Masseur >>>>> Beauty/natural products shop
    2) Standard plumber (that doesn't do boiler repairs) >>>>> Boiler repair (only) firm
    3) Plumber >>>>> electrician
    4)Gym >>>>>>> shop selling weights or health shop (supplements)
    5) Pest controller >>>>>> roof repair / roof conversions (they often finds wasps nest and mice in the attic
    6) PC and networking installer >>>>>>> PC equipment supplier or shop
    7) Standard gardener (cutting lawn, hedge trimming) >>>>>> landscape gardener

    Cheers - Phil

    --------------------------------------------------------
    OK, this area I will reserve for your ideas. Winner of the best ideas earns Warrior Forum bragging rights

    I've emailed this post to my Evernote.
    Signature
    FILL IN THE BLANKS!
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    • Profile picture of the author ronr
      carpet cleaner-cleaning/maid service
      carpet cleaner-furniture store
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  • Profile picture of the author ADukes81
    I just wrote a blog post about this today. It was about what Will Ferrell and what the Anchorman crew are doing to promote their new movie.

    Dodge - They have 70 commercials that started airing in October (I am sure you have all seen them) BTW, Chrysler vehicles have increased 11%, with sales of Durangos up 59%

    Daft Punk & MTV - He did a promotion in Amsterdam with Daft Punk for the European MTV Music Awards

    Ben & Jerry's - Yes, B & J created a new ice cream flavor called Scotchy Scotch Scotch

    Peyton Manning & ESPN - Burgundy interviewed Manning on ESPN yesterday afternoon. He was scheduled to co-host SportsCenter today, but was cancelled in light of a news conference regarding sexual assault allegations against quarterback Jameis Winston set for Thursday.

    Dan Patrick Show - Burgundy co-hosted the Dan Patrick show this morning (I am actually listening to is as I type this. Not for Will Ferrell, just a die-hard DP fan)

    He has done a few other ones that were smaller, but it's joint venturing right before all our eyes. I don't ever remember a movie star doing this much promo for a movie.

    Here are a few more...

    McDonald’s does it with movie studios and toy companies all the time

    Taco Bell and Doritos do it with their Locos Tacos (in fact they have sold over $1 billion worth)

    Banks and grocery stores

    Gas stations and fast food chain restaurants

    Donald Trump does it…with just about anyone

    I know this is not small business, but I just wrote the blog post and it was fresh in my mind.
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  • Profile picture of the author mjbmedia
    Businesses sharing the client lists, sharing suppliers or materials or manufacturing processes or promotional processes .
    Target markets with the same or very similar geo-demographics , those who have custom made bathroom furniture will likely be interested in custom made bedroom furniture too but they'd also be the target market for the more luxury holiday breaks , higher level spas, leisure time activities etc

    Same as a take away pizza client is a target for a beer deal
    Signature

    Mike

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  • Profile picture of the author AndrewCavanagh
    Real estate agent>>removalist
    removalist>>>restaurant, plumber, dentist, doctor, handyman, painter, roofer etc etc etc...people moving into a new town will need almost every service.
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  • Profile picture of the author bizgrower
    home, bath, kitchen, basement remodeler > interior designers > appliances
    perhaps real estate agents and home stagers fit in this co-marketing group
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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    • Profile picture of the author ronr
      How about some JV ideas for people on this thread who do:

      marketing consulting
      websites
      SEO
      Repuatation managment
      mobile sites
      etc.

      A few obvious ones to get started are:

      accountants
      CPA's/Tax people
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      • Profile picture of the author phil.wheatley
        Originally Posted by ronr View Post

        How about some JV ideas for people on this thread who do:

        marketing consulting
        websites
        SEO
        Repuatation managment
        mobile sites
        etc.
        Mate, you have probably hit on something here....many of us could be JVing with each other, those who do consulting may not want to do SEO and vice versa.

        Phil
        Signature



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        • Profile picture of the author ewenmack
          I've got 2 jv agreements.

          One is with legal firm marketer and the other
          is with a trainer to forex traders.

          They both have knowledge assets that aren't been
          profited from.

          I'm setting up and optimizing full marketing
          and sales funnels.

          You could say an expert joining with any business that
          has the right set of circumstances in place can
          profit split.

          Best,
          Ewen
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          • Profile picture of the author JVMarketer
            My last two deals were with a huge gym and two weight loss service providers. One of the weight loss businesses serviced 300 people a week and their focus was uniquely on nutrition. I had my graphics guy design a referral card. We offered 20% of all business they'd send our way, and the biggest partner did not even want a cut of the action. ''Just take good care of my clients,'' she said.

            We've also explored matching the gym with tanning salons. Why salons? People who tan want to look good, healthy and sexy... so why not also workout to lose a few extra pounds and tone and firm up their bodies?

            And another idea for tanning salons: travel agencies. People who are white as sheets during winter may want to tan a bit to prepare their skin for the tropical sun. We do it everytime before we leave for the tropics so we don't get sunburn.

            Here are a few more ideas:

            -You could deal with competitors and get them to exchange unsold leads. If they spend a lot to advertise, and they both close three out of ten (for example) you could have them send each other their unsold leads. That way they'd both get 17 leads for the price of 10. And if their conversion rate stays the same... that could mean a massive boost in sales.

            A business can't be everything for everyone. They have to understand that. And they have to understand that non-purchasers who are walking out the door will probably go buy somewhere else... so they may as well capitalize on that instead of flat-out losing money.

            -Find companies that are selling a stand-alone product. Once they sell that
            product, they don't sell anything else to their clients. Could they sell other things
            to their clients? You bet they can.

            Many companies out there make this very mistake. They sell products and services, and after the client buys from them, it's over. They don't even think of capitalizing on the relationship that they have built with their customers.

            If you educate them well, most people would be interested in having a backend
            (or bigger back-end.)

            What else or who else could you match them with? It's quite simple really. Brainstorm what people buy before, during or after they buy the inital product or service. Then you go to the Yellow Pages and do your research and match-making.

            -Golf Store / Golf Seminar / Golf Product Producer / Golf Classes

            -High-end Bridal Store / Wedding Planner / Photographer / Printer / Limousine
            Service / Florist / DJ (for the wedding) / Travel Agency (for honeymoon)

            -Insurance company / Car Dealership

            -Marketing consultant / Accountant. The consultant gets access to the accountant's client list (and they can niche it out to businesses who make between $1M and $3M if that is the consultant's target market) AND he gets an endorsement from the accountant. They share the profits. Or trade services.

            I'll add more when I have a minute.

            Hope this helps.

            Cheers!
            Signature

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            • Originally Posted by JVMarketer View Post


              We've also explored matching the gym with tanning salons. Why salons? People who tan want to look good, healthy and sexy... so why not also workout to lose a few extra pounds and tone and firm up their bodies?

              And another idea for tanning salons: travel agencies. People who are white as sheets during winter may want to tan a bit to prepare their skin for the tropical sun. We do it everytime before we leave for the tropics so we don't get sunburn.
              Good ideas.

              I was waiting in my car in a strip mall the other day when several beautiful young women began to walk past me and down the sidewalk of the strip mall. I looked at the businesses there and could not figure out where they were going. It was not until I backed up that I saw the tanning center upstairs.

              This tanning center has a definite clientele. While beautiful people are not unusual here, this particular one is near the movie studios so they get a lot of actresses. They could do a LOT of cross-promotion with headshot photographers, acting classes, gyms, Whole Foods, etc. Sometimes if you just watch the humanity around you, you'll come up with ideas for joint ventures.
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  • Profile picture of the author phil.wheatley
    Just added a few more in the main post. Thanks guys. Any more for any more?
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  • Here is an example of a very simple co-promotion. Shlomi Haziza's H Studio art gallery is located near LA Live, an entertainment and shopping plaza, and Staples Center, where the Lakers and Kings play. His modern designs are middlish expensive to very expensive. They reflect the progressive, young, hip outlook of the modern downtown LA resident.



    Either Shlomi or one of his people worked a deal with a new luxury condo tower about 3 blocks from the studio. This display of pieces is featured in one of the front windows, easily seen by the upscale residents, as well as the passing crowd in front of the building.




    He gets his work seen by more people, and moves it out to where people are living and working.

    The condos get associated with cool art, and probably offered the residents special deals.

    It's a simple but effective way to for each party to gain qualities the other has, without necessarily spending money.
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    • Profile picture of the author JVMarketer
      Here are a few more ideas:

      Match a dentist that offers teeth whitening services with any other service provider that caters to people who want to look good (tanning salon, gym, beautician, etc.) The price is high to get whiter teeth... and the actual hard costs are quite low, so there is a lot to split. In addition, the dentist may find him/herself with new long-term clients.

      High-end clothier with a high-end jewellery store.

      High-end car dealership with high-end art gallery. Or jewellery. Or investment services. Or vacations or cruises. You get the idea.

      Match someone who has sold thousands of books by direct mail (say on the topic of sales) with a sales seminar provider.

      Match someone who has sold thousands of how-to books (and who have a list of their buyers) with a service provider that will do that very thing FOR THOSE CLIENTS. Hands off. For instance, Jay Abraham once matched an author selling a book on a certain investment idea with an firm that would DO that stuff for their clients. It was incredibly lucrative for all involved.

      Find a specialist who has written a book to get clients in their area/territory, but who are not interested in having people from out of state fly in to see 'em (or who are booked solid weeks or months in advance). For instance, a doctor who wrote a book on the subject of plastic surgery. Get the rights to the book, and sell it to other plastic surgeons that are outside of the territory of surgeon no. 1 (they get to put their name in the book). You get a cut (say $100) for every patient that comes in that was generated from that book, and the author also gets $100 per case. Win-win-win all around.

      One way to track this is to pepper the book with an 800 Kall8 number (new number for every specialist) and get paid $XX or $XXX per lead that calls. Kall8 is an excellent resource for lead generation deals.

      I hope this is all clear enough. I'm exhausted from all the late nights and partying. Xmas season is always rough.

      Cheers and let's keep this thread alive! I am sure there are a ton more great ideas we could brainstorm together.

      -JVM
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