the only choice.
Part of that methology used was re-setting the buyer's criteria
in what to look for when searching to buiy a product or service.
I've shown by example how it was used.
Today, here's somebody else's point of view on changing buying criteria.
A slightly different take, illustration and example
just may help you "get it".
So here's in interview on this subject....
MP3: Unusual Ways to Set Buying Criteria | GlennLivingston.com