How to go about marketing a training program?

by 12 replies
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I have created a training program recently and is on the verge of launching my first 2 days workshop in Feb 2014.

I will be doing a low cost preview in Jan but I am stuck at coming up with marketing ideas for my program.

What are the ways to bring awareness to the local market about my program?
#offline marketing #marketing #program #training
  • facebook marketing and getting on the phone to potential customers, would be a good way to start
  • phone, MeetUp, Chamber of Commerce, Industry groups/associations

    What training and for who? You'll get more ideas if you tell more.
    • [1] reply
    • Agree we need to know more about who the training is for and maybe even a bit of what it trains.

      I would never market sales training to dealerships the same way I would market a B2C computer training course for example.
  • Flyers, posters and the local event sites. Use a ticketing service and get in their network.
    If appropriate send out a press release to local papers. Post to Eventbrite, Craigslist and other local class sites....

    Target locals on Facebook,Google, Bing to further get the word out....
  • It all dependes on niche - facebook is not going to be effective in marketing air conditioning services to warehouses and distribution centres.
    But marketing to hairdressers would work on facebook really well.
    Who they are andk where they hang out.
    Find a local waterhole.
  • WHO is this training program for?

    WHAT does it teach them to do?

    WHY did you believe it was so badly needed that you went ahead and created it?
    • [1] reply
    • Good question Jason,

      1) The training is targeting small business owners, solo-entrepreneurs, marketers and internet marketers alike

      2) it teaches them to write conversational emails that sell. I am in Singapore and most emails that local businesses send are boring, monotone promotional emails. Want to change that.

      3) in singapore, next year, we have this law that no longer allow retailers (b2c) to cold call individuals. This means these businesses need to promote more email marketing than ever.
      • [2] replies
  • I want to echo what MRomeo and Ewen have shared.

    Prospects buy for their reasons, not yours.

    If they don't acknowledge a problem, it doesn't exist. No matter how hard you may push the matter or how much "proof" you may drag in front of them.

    And if they DO acknowledge the existence of a problem, or symptom of a problem, which you can help fix, now you've got the start of a good conversation. And credibility, if you began by asking them if they had this problem or symptom.
    • [ 1 ] Thanks
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