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How to go about marketing a training program?

by fated82
12 replies
I have created a training program recently and is on the verge of launching my first 2 days workshop in Feb 2014.

I will be doing a low cost preview in Jan but I am stuck at coming up with marketing ideas for my program.

What are the ways to bring awareness to the local market about my program?
#marketing #program #training
  • Profile picture of the author ThatsReallyAwesome
    facebook marketing and getting on the phone to potential customers, would be a good way to start
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  • Profile picture of the author bizgrower
    phone, MeetUp, Chamber of Commerce, Industry groups/associations

    What training and for who? You'll get more ideas if you tell more.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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    • Profile picture of the author Aaron Doud
      Originally Posted by bizgrower View Post

      What training and for who? You'll get more ideas if you tell more.
      Agree we need to know more about who the training is for and maybe even a bit of what it trains.

      I would never market sales training to dealerships the same way I would market a B2C computer training course for example.
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      Aaron Doud - Sales & Success
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  • Profile picture of the author davidreese
    Flyers, posters and the local event sites. Use a ticketing service and get in their network.
    If appropriate send out a press release to local papers. Post to Eventbrite, Craigslist and other local class sites....

    Target locals on Facebook,Google, Bing to further get the word out....
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    David Alger
    Thumbtack Bugle We Get the Word Out

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  • Profile picture of the author Marta K
    It all dependes on niche - facebook is not going to be effective in marketing air conditioning services to warehouses and distribution centres.
    But marketing to hairdressers would work on facebook really well.
    Who they are andk where they hang out.
    Find a local waterhole.
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  • Profile picture of the author Jason Kanigan
    WHO is this training program for?

    WHAT does it teach them to do?

    WHY did you believe it was so badly needed that you went ahead and created it?
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    • Profile picture of the author fated82
      Originally Posted by Jason Kanigan View Post

      WHO is this training program for?

      WHAT does it teach them to do?

      WHY did you believe it was so badly needed that you went ahead and created it?
      Good question Jason,

      1) The training is targeting small business owners, solo-entrepreneurs, marketers and internet marketers alike

      2) it teaches them to write conversational emails that sell. I am in Singapore and most emails that local businesses send are boring, monotone promotional emails. Want to change that.

      3) in singapore, next year, we have this law that no longer allow retailers (b2c) to cold call individuals. This means these businesses need to promote more email marketing than ever.
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      • Profile picture of the author ewenmack
        The law change is the trigger point for them to take action.

        They don't care or want to change how they use email.

        A replacement for cold calling is going to be top of their mind
        if cold calling is their only source of bringing in revenue.

        Teach them how to automate the communication process from
        getting their customers and prospects to opt in,
        what tools needed to set them up
        and then the proven highest performing
        emails...frequency, timing and what you say in them.

        They walk away with a full replacement for cold calling.

        This is what they want most.

        Best,
        Ewen
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        • Profile picture of the author Peter Lessard
          Originally Posted by ewenmack View Post

          The law change is the trigger point for them to take action.

          They don't care or want to change how they use email.

          A replacement for cold calling is going to be top of their mind
          if cold calling is their only source of bringing in revenue.

          Teach them how to automate the communication process from
          getting their customers and prospects to opt in,
          what tools needed to set them up
          and then the proven highest performing
          emails...frequency, timing and what you say in them.

          They walk away with a full replacement for cold calling.

          This is what they want most.

          Best,
          Ewen
          Could not agree more! To drill down a bit deeper, if you can put forward some clear case studies of how other companies were able to survive and then thrive the switch from cold call to email prospecting you can really nail it.
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      • Profile picture of the author MRomeo09
        Originally Posted by fated82 View Post

        Good question Jason,

        1) The training is targeting small business owners, solo-entrepreneurs, marketers and internet marketers alike

        2) it teaches them to write conversational emails that sell. I am in Singapore and most emails that local businesses send are boring, monotone promotional emails. Want to change that.

        3) in singapore, next year, we have this law that no longer allow retailers (b2c) to cold call individuals. This means these businesses need to promote more email marketing than ever.
        Interesting, it sounds like you want to promote what YOU want, not necessarily what THEY want.

        Look at how you described your "product". *I* want to change that. These businesses need to promote more email marketing than ever. According to who? Them or you?

        Get inside their head, what do they want? Frame it from their perspective not yours. That's how you fill your seminar.
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        We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

        Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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        • Profile picture of the author ewenmack
          This extensive research, on slide 48,
          backs up what I say...


          Start with the problem before your present the solution.

          The problem is what they already know exists
          and the more urgent the better.

          In this case their business, and income is at risk if
          they don't find an an alternative way to generate income.

          Best,
          Ewen


          Best,
          Ewen
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  • Profile picture of the author Jason Kanigan
    I want to echo what MRomeo and Ewen have shared.

    Prospects buy for their reasons, not yours.

    If they don't acknowledge a problem, it doesn't exist. No matter how hard you may push the matter or how much "proof" you may drag in front of them.

    And if they DO acknowledge the existence of a problem, or symptom of a problem, which you can help fix, now you've got the start of a good conversation. And credibility, if you began by asking them if they had this problem or symptom.
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