Moving Beyond "How did you find out about us?"
Can anyone recommend a WSO which focuses on the gears and wheels of a lead-gen system?
I have created a series of educational videos for my client's business, put up Facebook apps with opt-ins; established an 800-number, employ the autoresponder for shipping a promised coupon to the prospect; capturing leads for a business. The problem comes in where the business needs better structure for absorbing these leads. I would like to give the lead to the client, and automate with the auto-responder and video series. I want an automatic commission. It's a medical diagnosis service and I am exclusively working on Facebook ad campaigns; it has had mild success, but the downfall is how the business connects the prospect with the campaign.
The business is consistent about asking "How did you find out about us?" But this prospect is loathe to print the coupon from the newsletter. The 800-number is more frequently used by sales people, not leads!!! I am glad to allow the business to discount these calls. How to get sufficient information to and from the business to create an automated follow-up system is next. Just building this, and would like a system that give the business owner complete confidence of my leads.
From what I just wrote I think the solution might be a CRM. What do you think? How does customer information expand so that we are sending physical mail and using email or other channels to stay in contact but also create a disruption, a birthday card for instance.
Is there a way to centralize all the responsibilities of the owner when running a lead gen campaign?
I have created a series of educational videos for my client's business, put up Facebook apps with opt-ins; established an 800-number, employ the autoresponder for shipping a promised coupon to the prospect; capturing leads for a business. The problem comes in where the business needs better structure for absorbing these leads. I would like to give the lead to the client, and automate with the auto-responder and video series. I want an automatic commission. It's a medical diagnosis service and I am exclusively working on Facebook ad campaigns; it has had mild success, but the downfall is how the business connects the prospect with the campaign.
The business is consistent about asking "How did you find out about us?" But this prospect is loathe to print the coupon from the newsletter. The 800-number is more frequently used by sales people, not leads!!! I am glad to allow the business to discount these calls. How to get sufficient information to and from the business to create an automated follow-up system is next. Just building this, and would like a system that give the business owner complete confidence of my leads.
From what I just wrote I think the solution might be a CRM. What do you think? How does customer information expand so that we are sending physical mail and using email or other channels to stay in contact but also create a disruption, a birthday card for instance.
Is there a way to centralize all the responsibilities of the owner when running a lead gen campaign?
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