9x12 system price per mailing

6 cents is at the upper end especially if you're starting out, but it also highly depends on how big the ads are (which directly affects how many spaces you can sell, which directly affects how long it will take you to sell).

So all those factors come into play and you'll need to think about those in order to figure out how to make the profit you want.

In my experiences, most successful 9x12'ers are pricing their ads on 5k piece campaigns from $200 to $300, netting them profits of $2,000 to $3,000 each time.

Bob,
What is the thinking on 5,000 postcards vs. 10,000? Does it come down to size of the city, or is it more about a lower cost for an advertiser to get in and test the medium before they want to reach a broader market? thanks

Hey Bob...isn't the PO allowing a 12 x 15 card now?

Don't you think that would be even better than the 9 x 12?

Side note - I know from reading on this forum as well as on Bob's forum that a lot of people have issues finding a place where to print a single copy of the postcard. I want to share my experience from today. I called up a local Fedex Kinko's and they quoted me $5-7 to print 11x17 double sided color postcard on 80 lbs paper. They told me it will be ready in 4 hours and I started walking to the location. I did not realize that there was a location right across from where I work and I stopped by there. The guy at the store told me it used to be only shipping center and they just converted it to print center. I was the only customer in the store and he was able to assist me without any wait. He was able to print the postcard in less then 5 minutes and charged me $0.69 + tax for it. Now I have mockups of my postcards to show to clients.

Sharing my experience with the warriors.

No comment, Bob?

Try these prices for a 10k mailing...

$495 10cm x 5.5cm (approximate sizes)
$545 10cm x 7cm
$595 8cm x 11cm

However...at those prices a 10k mailing on its own is sometimes not enough (unless you're Bob Ross)
You should consider adding additional services like newspaper inserts as well.


Dave

I did something different...one price for all ads...first come first serve...$450 sent to 10,000...4.5 cents per.

I would discount down to $400 when needed.

Keep it simple is what worked for me...good luck!

I am in a smallerish city, but we have several "cities" in our metro. The attitude is that if you are in one area, you basically never go into the other area though.

For me that works out because it allows me to be able to run 3 or 4 of them simultaneously.

So the first one we ran, we had our pricing pretty up there, close to $400 on average to begin with, and we also ran two of them in neighboring cities. So if you wanted to get on both, you would get a 50% discount on the second one. This worked well for people who owned multiple businesses in the metro area where they used one space for one business and one for the second. I think we had 4 advertisers pull the trigger on that. Our problem is that we really ran out of time, we wanted to get it sold before thanksgiving, however we didn't find 40 people who wanted on in the two areas, we found 25, and so we ended up simply combining them together and doing one print run where everyone gets on 10,000.

Around here the price point is pretty set, if you walk into a place and ask for more than around $300, it's going to take longer to close and you will have to visit multiple times and call back and email etc... so for me to mail to 10,000 each time, is just eating at profits.

In my area, I now have it priced on average of $250, I have 20 slots and it goes out to 5000 homes. I'm now getting ready to finish up the first one in a third city as the original one goes out. Once I come back to you for your second run, I'm locking people in for 3 months this time. Which will still be a pretty easy close at 5000 delivered for my price point, I just don't want to run around like a mad man every month trying to close 4 mailers at once.

I had thought of tying it into something though, lets see what you guys think. I'm not entirely sure how to execute it.

I was thinking about tying a $250 or $500 Visa Gift Card to the mailer and run it basically like a lotto, if you use the coupons at the participating locations, you are entered, and after the mailer has been out for like 30 days we draw a name out of a hat.

So that sounds good in theory, but we all know the process behind that is going to be bad news, if you use the coupon at say Schlotzsky's, then the employee who takes your order has to remember to get you to put your name and number on the coupon, then put it in a special place where I can either come collect them up, or they could mail them to my office in bulk or something. It throws a wrench in the advertisers normal process.

I could create a facebook page where people could take a picture of themselves using the coupon, or at least, picture of themselves, with the coupon, at the establishment. Then I could just randomly pick someone that posted.

Anyone ever tried something like this?

A4 is the best you'll be able to do. Outside of the USA and Canada, A4 is the best option. It's only slightly smaller.

Here's where I believe you'll find the best pricing Onlineprinters.com - Your Online Printers for printed products in offset printing and digital printing! (no affiliation).