Is December a good month for getting clients?

by wb_man
13 replies
How is everyone doing in December so far?

I was reading an old thread and someone mentioned the last half of December being very good for getting new clients. I guess it is because businesses are looking for tax deductions and how to spend the rest of their budget.

I assume most businesses are closed on Christmas and New Year's Day. Is it just these 2 days or are they closed for a week from Christmas til the beginning of 2014?

I feel like next week is the last week to close sales.

What do you think? Anyone willing to share your experience?
#clients #december #good #month
  • Profile picture of the author Claude Whitacre
    You'll close sales whenever you do presentations. I've literally made sales on New Year's Eve, and Christmas Eve. Just do it.
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    • Profile picture of the author XponentSYS
      Originally Posted by Claude Whitacre View Post

      You'll close sales whenever you do presentations. I've literally made sales on New Year's Eve, and Christmas Eve. Just do it.
      What Claud said. I closed 2 on Thanksgiving. Low hanging fruit around the dinner table, loosened up by red wine.... but still.

      LOL
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  • Profile picture of the author Jason Kanigan
    This question comes up every year. And it's amazing to see what nonsense is served up on other forums ("Stop selling; nurture your existing relationships" and more).

    What a surprise: you will find two kinds of people in December.

    1) those who have 'shut down' for the holidays

    and

    2) those for whom the holidays are "business as usual".


    Find out what group your prospect is in and if it's #1 you know to end your call. Group 2...well now. My birthday is right here at the end of the year, and I've been working many times on that day. Business as usual. Opportunity is opportunity.

    And consider this: when you DO get a prospect who is working like it's any other day in any other time of year, what competition do you think you have in talking to this person?

    That's right--none.
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  • Profile picture of the author DaniMc
    Some people regret the things they didn't accomplish in the past year and want to do better.

    Some people are super happy with the progress they made in the last year and want to build more.

    Some people look forward to the new year with hope that this will be the year they "make it happen" and are ready to charge forward.

    Some people look at the next year with fear of what will come.

    Guess what they all have in common? They make great buyers!

    The only people who aren't great buyers are people who are satisfied with the status-quo. But, they aren't great buyers any other time of the year, either.

    Hope, regret, excitement, fear - anywhere these emotions exist, big sales can be made. Go ahead - let others slow down for the holidays. Meanwhile, I'm funding all the global travel plans that my wife and I have for 2014.

    BTW- There are multiple possible reasons people ask this question - all of them rooted in fear. Stomp fear out of your life, always charge forward.

    The best days to make sales, are days that end in Y. The very best month of the year to make money, is the month showing on your calendar right now.
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    • Profile picture of the author Claude Whitacre
      I'll say this, many businesses are flush with money right about now.

      Not a bad time to call them.
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      • Profile picture of the author midasman09
        Banned
        Many of my advertising programs have to do with businesses signing up for Ads for 6 mos at a time.

        Hotel Lobby Map Boards - Hotel Room TV Channel Guides - Restaurant Daily Special Boards for example. This means my best months are June and December.

        And I've always found December to be a "very good sales month" as biz owners want to "get set up for the New Year"!

        Plus....most businesses (and professionals) want to "take the deduction".

        Don Alm.....direct sales guy
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    • Profile picture of the author mjbmedia
      Originally Posted by Dan McCoy View Post

      The best days to make sales, are days that end in Y. .
      Too right, sell today , not tomorrow!

      I got a meeting next week for a potential biggie , Christmas is for kids, business is for adults.
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  • Profile picture of the author digichik
    December is a great month to make sales. In addition to great advice you have already been given, many businesses are looking for end of the year tax write offs. There are many businesses looking to spend money and move money around for tax purposes.

    After doing this for a while you will learn that December is a great month to close sales. It's really all about how you approach it. If you use a half-hearted approach, you will get half a**ed results. If you are willing put in the extra effort to find the business owner/decision makers who aren't caught up, and still have their eyes on the profit prize you can close some huge sales.

    Oh yeah, because it is the end of the year, the decision making process is faster. Most of these decision makers want to take advantage of the tax benefits before the new year.
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    • Profile picture of the author wb_man
      Thanks everyone for your great advice.

      Originally Posted by digichik View Post

      December is a great month to make sales. In addition to great advice you have already been given, many businesses are looking for end of the year tax write offs. There are many businesses looking to spend money and move money around for tax purposes.

      After doing this for a while you will learn that December is a great month to close sales. It's really all about how you approach it. If you use a half-hearted approach, you will get half a**ed results. If you are willing put in the extra effort to find the business owner/decision makers who aren't caught up, and still have their eyes on the profit prize you can close some huge sales.

      Oh yeah, because it is the end of the year, the decision making process is faster. Most of these decision makers want to take advantage of the tax benefits before the new year.

      You're absolutely right. Businesses are looking to spend money right now because it is near the end of the year. So I guess I need to find the right businesses and how to approach them.

      Edit: How is January for closing sales? I think businesses have New Year's Resolutions so probably looking to spend some money too.
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  • Profile picture of the author BethHewitt
    While everyone is Zigging do some Zagging
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  • Profile picture of the author Instructor
    December is awesome. You need to just be aware that business owners are very busy around this time so just plan accordingly.
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  • Profile picture of the author laurencewins
    I do as well in December as in any other month. I post out emails to current clients telling them it is business as usual and to get their orders in so they can use the material to schedule articles to appear when they want them. This means they can appear to be at work even when they're not.
    I also post in here and other places that it is business as usual and I always get orders. People are glad you are working if they need your services.
    I would work Christmas Day if I had work to get done. It doesn't bother me.
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    • Profile picture of the author JohnRussell
      A lot of retail businesses take a pile of money in in December (restaurants, caterers, jewelers, most retailers etc). There's a lot of money around in December.

      But you have to understand the cash flow cycle...

      A lot of those businesses are feeling flush now because of the cash influx that the holidays bring.

      Sell them on a service where they can use this new found wealth to get them business in January when they know they will be dead. This gives you a huge advantage over the guys who wait until Janaury.

      If you wait until January then they will be waist deep in bills and have no money to invest. Or they'll be in Mexico.

      Take their money now while they have it and deliver them more customers in January when they really need it.
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