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Whats Your Favorite Offline Niche For Prospecting?

by eperkins153
8 replies
I Thought it would be interesting to find out what other marketers favorite offline niches to target are. I know there is a thread for niches that make $1000 or more and that's useful but I think that's different then taking a poll of what peoples favorite to target is.

So to start with myself, I target multiples for 1 main city and I place them all into one spreadsheet then import them into my crm of choice. I then sort out the ones that I feel would be the best wins and put them into a top 100 group and target those.

So here are my favorites

#1 Lawyers: I know others on here don't like them but I find the gatekeepers forward me to the DM or the person in charge of marketing without any hassle at all, I also don't worry if they can afford me. They also are well aware of the need to market themselves and have fierce competition so they don't mind spending money on it.

#2 Roofers: I like them because its a 50/50 chance they will answer directly and you can by pass the gatekeeper entirely.

#3 Chiropractors: Although probably the most difficult of the 3 to get to the DM from cold calling. I like them because they won't turn into a PITA customer and rarely make requests and just simply pay on time and don't ask for much, and they can also afford me. They however are more difficult to get to and the gatekeepers are more reluctant to let people through, but once you win one as a client they are gems and great sources for referrals as are lawyers.

So those are my favorite 3 niches, eager to hear others favorites.
#favorite #niche #offline #prospecting
  • Profile picture of the author Arzak
    I'm probably way out of the norm here, but I don't choose any specific niches... I only choose specific businesses I want to work with... ones that will also make me look good when I tell people I've worked with them (selfish I know ).

    These businesses are are already reputable and well-known locally. They're businesses that I've eaten at or bought from, or would if I was willing to pay lol. Most of them don't even need any help, but won't reject the idea of either more customers or improving their image/status.

    • They're internet-savvy and can understand what I say, know what I'm talking about, and will likely respond to e-mails and letters
    • They're more professional and simply more enjoyable to work with
    • They judge at least partly on image and representation (like me), so I've already differentiated myself by having a "real professional" website, compared to everyone else that contacts them, making it easier for me
      • (I quote "real professional" because everyone says their site is professional this, they make professional websites that, when they're really not, and so "professional" loses its meaning. I'm definitely not a professional, but I set very high standards for myself and others can see that.)
    • They have money to spend and are willing to spend it
    • They're curious and aren't afraid to ask questions if concerned
    • They're not afraid of telling me what they need help with
    • They're well-connected with other businesses and influential bloggers
    • I get perks!
    The negative side of doing this is that there's a lot less variety for me to choose from and I sometimes spend a long time nurturing them (because of the way I prefer to do things).

    I would probably have way more clients and make more money targeting businesses that are in more need, but I imagine this is less taxing. I spend most of my extra free time continuing to learn and helping new student-started startups/businesses I think have a lot of potential (for free) because I like seeing them grow and be a part of it.
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    • Profile picture of the author Supafly
      Some good ideas there, though some of my most reliable clients are not internet savvy at all. I try to find businesses that can pay my fee with one or two sales. This way, it's easy for them to justify my excruciatingly painful bill each month ;-)

      Originally Posted by Arzak View Post

      I'm probably way out of the norm here, but I don't choose any specific niches... I only choose specific businesses I want to work with... ones that will also make me look good when I tell people I've worked with them (selfish I know ).

      These businesses are are already reputable and well-known locally. They're businesses that I've eaten at or bought from, or would if I was willing to pay lol. Most of them don't even need any help, but won't reject the idea of either more customers or improving their image/status.

      • They're internet-savvy and can understand what I say, know what I'm talking about, and will likely respond to e-mails and letters
      • They're more professional and simply more enjoyable to work with
      • They judge at least partly on image and representation (like me), so I've already differentiated myself by having a "real professional" website, compared to everyone else that contacts them, making it easier for me
        • (I quote "real professional" because everyone says their site is professional this, they make professional websites that, when they're really not, and so "professional" loses its meaning. I'm definitely not a professional, but I set very high standards for myself and others can see that.)
      • They have money to spend and are willing to spend it
      • They're curious and aren't afraid to ask questions if concerned
      • They're not afraid of telling me what they need help with
      • They're well-connected with other businesses and influential bloggers
      • I get perks!
      The negative side of doing this is that there's a lot less variety for me to choose from and I sometimes spend a long time nurturing them (because of the way I prefer to do things).

      I would probably have way more clients and make more money targeting businesses that are in more need, but I imagine this is less taxing. I spend most of my extra free time continuing to learn and helping new student-started startups/businesses I think have a lot of potential (for free) because I like seeing them grow and be a part of it.
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  • Profile picture of the author BLM
    I like to use yellowpages and manta to find bad looking websites and then call them up. thats my niche!
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    • Profile picture of the author Claude Whitacre
      Here;

      Stop calling plumbers, they get called to death. Call businesses that sell something very locally (meaning local customers come to them), with a high ticket value and only a few products (far easier keyword research and Google positioning).

      Mattress stores
      Funeral homes
      motorcycle shops
      tire stores

      Anyone you see on TV trying to get leads, like the guys that sell those walk in baths. Carpet stores, security systems, pest control (pest control is a guess, the rest are tested)
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      • Profile picture of the author OutLaw77
        Originally Posted by Claude Whitacre View Post

        Here;

        Stop calling plumbers, they get called to death. Call businesses that sell something very locally (meaning local customers come to them), with a high ticket value and only a few products (far easier keyword research and Google positioning).

        Mattress stores
        Funeral homes
        motorcycle shops
        tire stores

        Anyone you see on TV trying to get leads, like the guys that sell those walk in baths. Carpet stores, security systems, pest control (pest control is a guess, the rest are tested)
        I agree with Claude. Leave plumbers alone...waste of time.
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        • Profile picture of the author Tom Addams
          If you're looking to find a good local niche try this:

          Type local business niches (flowers, lawyers, dentists, etc) into Google and compile a list of those local businesses who are advertising on Adwords on the right. These are great prospects, obviously, because they've signaled a willingness to spend money online to benefit their business.

          As far as my best local niches goes: that would be the hospitality sector.
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  • Profile picture of the author MIB Mastermind
    I'm doing "very" well with Personal Trainers.

    It's not typically a wealthy niche but they're very rabid.

    Plus, my business model takes this in to account.

    There are many people selling to this particular niche, which means they have
    been educated in advance.

    No one really offers what I offer in this niche, at least not on the front end,
    It's getting harder and harder to sell the manual these days.
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