I am too scared to cold call!

by mattesar 60 replies
Hi, I've finished building my own automated SMS appointment reminder service. My target audience is local dentists, massage therapists, etc. I have the list to cold-call, thousands of phone numbers.

However, after being rejected almost 50 times (via cold calling), I just..couldn't take it anymore. The phone seems to weigh a tonne, I can't seem to pick it up


I am a very shy guy (even had severe social anxiety once), so cold calling is very hard for me. Any warriors have any tips for me? Thank you.
#offline marketing #call #cold #scared
Avatar of Unregistered
  • Profile picture of the author Ripster
    Practice by creating a script and talking to yourself in a quiet room and then work on making your script sound more natural.
    {{ DiscussionBoard.errors[8792818].message }}
    • Profile picture of the author Eddie Spangler
      Help, Im scared, 50 calls, gimme a break.

      Signature
      Promise Big.
      Deliver Bigger.
      {{ DiscussionBoard.errors[8792839].message }}
      • Profile picture of the author temlawn
        cold calling sucks.. good luck
        {{ DiscussionBoard.errors[8792842].message }}
      • Profile picture of the author eperkins153
        Originally Posted by Eddie Spangler View Post

        Help, Im scared, 50 calls, gimme a break.

        THE TRUTH!!
        {{ DiscussionBoard.errors[8792992].message }}
      • Profile picture of the author goriggs
        Originally Posted by Eddie Spangler View Post

        Help, Im scared, 50 calls, gimme a break.

        I like that quote. Never heard it. Definitely inspiring. Thanks for sharing. :-)
        Signature
        RESELLERS WANTED: Lucrative Opportunity for highly motivated entrepreneurs to Resell Innovative Mobile Sites. CLICK HERE
        {{ DiscussionBoard.errors[8811339].message }}
  • Profile picture of the author aduttonater
    Don't be afraid to make calls. You can probably do about 300 a day if you really put your mind to it.
    {{ DiscussionBoard.errors[8792858].message }}
  • Profile picture of the author Claude Whitacre
    Originally Posted by mattesar View Post

    Hi, I've finished building my own automated SMS appointment reminder service. My target audience is local dentists, massage therapists, etc. I have the list to cold-call, thousands of phone numbers.

    However, after being rejected almost 50 times (via cold calling), I just..couldn't take it anymore. The phone seems to weigh a tonne, I can't seem to pick it up


    I am a very shy guy (even had severe social anxiety once), so cold calling is very hard for me. Any warriors have any tips for me? Thank you.
    Matt: Your expectations are too high. If you cold call a compiled list, and sell 1%? You're doing phenomenally well. And, by the way, your first 50 calls sucked, so they don't count.

    Think of it as a gold mine. Even the richest ore is 99% dirt. Your job isn't to sell, your jobs to disqualify the non-buyers as quickly as you can.

    The way to make a ton of money with a gold mine? Dump everything that isn't gold, as quickly and cheaply as possible.

    Imagine a gold miner saying "I've sifted through 50 buckets of dirt, and not one bucket of gold yet". You would think the man is insane.

    You are in the sifting business. You're in the selling business after you get an interested lead.

    Something I should bring up. Cold calling to sell a $50 service is going to kill you. Imagine making 10 phone calls. How much do you have to profit to talk to 100 people? If the answer is less than you make on a sale...keep going.

    By the way, you aren't calling fast enough. If you have an autodialer like Callfire.com, your calls will be much faster, and you'll be too busy to think about each "no" as anything other than a minute more until the next "Yes".

    By the way, if you only make $200 on a sale? sell something else. I don't call unless it's worth the aggrivation.
    {{ DiscussionBoard.errors[8792872].message }}
    • Profile picture of the author eperkins153
      Originally Posted by Claude Whitacre View Post


      By the way, if you only make $200 on a sale? sell something else. I don't call unless it's worth the aggrivation.
      Great Mindset!
      {{ DiscussionBoard.errors[8793000].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by mattesar View Post

    Hi, I've finished building my own automated SMS appointment reminder service. My target audience is local dentists, massage therapists, etc. I have the list to cold-call, thousands of phone numbers.

    However, after being rejected almost 50 times (via cold calling), I just..couldn't take it anymore. The phone seems to weigh a tonne, I can't seem to pick it up


    I am a very shy guy (even had severe social anxiety once), so cold calling is very hard for me. Any warriors have any tips for me? Thank you.
    Man, you are way off with your expectations.

    Start with some numbers here and the move on to methods.

    I'll bet you didn't get "rejected"; you didn't even have conversations.

    READ THIS >>> http://www.warriorforum.com/offline-...t-selling.html <<<

    It'll fix you up and get you where you want to go.
    {{ DiscussionBoard.errors[8792920].message }}
  • Profile picture of the author mattesar
    Thank you for the responses guys! You're right, my expectations are too high. The problem is me: I'm too much of a chicken. I'm just used to studying - you know, just study once or twice and get results. Doesn't translate well to the real world, I guess.

    Ripster: Thanks, doing it now.

    Aduttonator: You're right. Have to motivate myself.
    temlawn: Yeah...ah well, I chose this path.

    Eddie: Haha yeah, I sound like dweeb. Thanks, I'm gonna keep trying.

    Claude: The service is around $100 a month and $1000 a year. Is it worth it?

    Jason: Thank you for the thread, kind sir.
    {{ DiscussionBoard.errors[8792957].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by mattesar View Post

      Thank you for the responses guys! You're right, my expectations are too high. The problem is me: I'm too much of a chicken. I'm just used to studying - you know, just study once or twice and get results. Doesn't translate well to the real world, I guess.

      Ripster: Thanks, doing it now.

      Aduttonator: You're right. Have to motivate myself.
      temlawn: Yeah...ah well, I chose this path.

      Eddie: Haha yeah, I sound like dweeb. Thanks, I'm gonna keep trying.

      Claude: The service is around $100 a month and $1000 a year. Is it worth it?


      Jason: Thank you for the thread, kind sir.
      Yeah, I would think so. And after you sell someone, ask for referrals, and ask them to introduce you to the referral. (Meaning that they call or e-mail the referral for you before you call). those referrals will be far more likely to take your call and buy.


      Originally Posted by TheUser View Post

      Is you are admittedly super-shy why work against yourself by choosing a field that requires you to interact with people heavily, face rejection etc,.? Why not play to your strengths more?
      Actually, shy people can do very well on the phone. They can be anyone on the phone. The people can't see you, and they can't strangle you.

      So much less "in your face" as...well...being in their face.
      {{ DiscussionBoard.errors[8793002].message }}
  • Profile picture of the author TheUser
    Is you are admittedly super-shy why work against yourself by choosing a field that requires you to interact with people heavily, face rejection etc,.? Why not play to your strengths more?
    {{ DiscussionBoard.errors[8792983].message }}
  • Profile picture of the author eperkins153
    1. Try to mix in what you enjoy with your cold calling, such as I like music so I have it playing in a low volume in between each call, so low that the prospect can't hear it and I have a headset. The volume automatically goes up when the call ends.

    2. The thing that got me to do it consistently was committing to a time frame, like 30 days or 90 days etc. Where you make a commitment to do it consistently every day for that period of time without exception. The trick is once that time period is up it won't bother you anymore. Just like an exercise program that's 60 days by the time its over you can do situps and pushups like a crazy person. Commitment is key.

    3. Create a group of nothing but prospects that you would LOVE to have as clients, that was a big thing for me, when I started filtering out and only creating lists of people I would love to do business with, that way you know any sale from that group could change your life. As opposed to just a list of prospects half of which could be broke and be able to afford you. It makes it exciting when you have a list of huge companies that can pay you HUGE amounts as the result of a sale.

    4. Hypnosis can also work, I have used it in the past for certain things but its a personal choice, I know that it works well if your have the mindset to let it work. There are plenty of hypnosis tapes you can listen to that will put you in the right mindset to take on a challenge you may fear.

    5. Read as many sales books that you can possibly find, then re-read them. Over time you will know what to do in every situation thus you won't be afraid when the situation comes. Knowledge+Practice creates confidence.

    The biggest thing is repetition, and the previous post... "Do the thing you fear and the death of fear is certain"

    Come up with as many ways as you can to make it not as unpleasant, as many ways as you can think of to make it enjoyable or make it something you can at least stand to do on a daily basis.

    I struggled with it at first as well, Hated being told NO, but now I do it every day.

    The trick was utilizing all the things I suggested above, I wrote out every single way I could think of:

    1. How can I make myself commit to becoming good at this?
    2. How can I make my self commit to doing it daily?
    3. How can I make myself ENJOY IT.

    then immediately implement what you think of into your daily routine.

    Then over time it just comes together.
    {{ DiscussionBoard.errors[8793012].message }}
  • Profile picture of the author Jonwebb
    Originally Posted by mattesar View Post

    Hi, I've finished building my own automated SMS appointment reminder service. My target audience is local dentists, massage therapists, etc. I have the list to cold-call, thousands of phone numbers.

    However, after being rejected almost 50 times (via cold calling), I just..couldn't take it anymore. The phone seems to weigh a tonne, I can't seem to pick it up


    I am a very shy guy (even had severe social anxiety once), so cold calling is very hard for me. Any warriors have any tips for me? Thank you.
    so send a nicely written letter instead??

    don't try to fit a circle in a square hole...
    {{ DiscussionBoard.errors[8793015].message }}
  • Profile picture of the author xlfutur1
    What are some of the objections you are getting?

    How do you start the call and at what point are you getting rejected?

    I get reminder phone calls and postcards from my dentist and I know alot of dentists still spend alot of staff time and money (i.e. postage) reminding people about appts, so there has to be a demand especially if you have a cheaper and easier option.

    If you are getting rejected by the receptionist, then that is normal. Its not their money that is going out the window reminding people about appts. and they are accustomed to saying no to any sales call.

    Maybe a well-crafted and targeted direct mail piece would be worth a try.
    {{ DiscussionBoard.errors[8793029].message }}
  • Profile picture of the author Rainmak3r
    Seems no-one is addressing your inherent fear of talking to people, let alone cold calling.
    Cold calling cold turkey is not your solution...

    I've worked with tech related guys who would rather "converse" with their PCs than people.

    If I were you, I'd rather hire someone to cold call on your behalf or use technology to your advantage.
    Alternatively, you can hire someone from fiverr to make video presentations that will presell your offer... send those videos to your target market to start the conversation.

    Other methods.. send a "trial version" of your software to your target market with something to the effect:

    "Just thought you might be interested in using this software... this is what it can do, if you would like to get hold of the full version which does this... call me etc."

    Cold calling is NOT for everyone, and telling an introvert to suck it up and start small on cold calling is definitely NOT the solution.

    Use Craigslist or Facebook to search for conversations relating to your solution... then send an email.
    Alternitively, get MANY Valpaks.... call valpak and ask for "samples" targeting different zipcodes.
    You don't have to tell them you want to sell to them, just claim you want to advertise your business with them etc.

    By the way, returns on Valpak are paltry, at best...
    Groupon... that's another platform where you can find a TON of your audience seeking help..

    These would be what you term your "warm leads" by the way... wink wink, nudge nudge..

    Contrary to belief, cold emails, when done right, work.. I send emails all the time, and when a response call ensures, I'm always told the title of the email caught their attention first, and the content was just too unique or too funny... and they thought "I deserved" the courtesy of a phone call to hear more...

    It's like applying for a job... when you know you've got competition applying as well as yourself, what does your application have to contain, to make sure the prospective employer calls you, and only you?
    It's definitely NOT the contents of your resume, though this could become helpful when all applicants are bland...

    Leverage on your strengths and, if TALKING one-on-one is NOT one of them, use the alternative.

    Good luck.
    {{ DiscussionBoard.errors[8793043].message }}
  • Profile picture of the author Vladcanada
    dont COLD CALL, Call and ask to talk to the Owner of a business or person in charge of marketing and try to help them! Try to bring value . Selling is improving lives, And helping people grow!
    {{ DiscussionBoard.errors[8793057].message }}
    • Profile picture of the author midasman09
      Banned
      Most biz owners or Top managers handle their FaceBook account themselves so, send an "interest-building" FB message that gets those prospects who are interested in what you offer....to contact YOU...to find out more details.

      You will then be talking to ONLY those prospects you are looking for.

      Your "interest-getting" message should follow the A-I-D formula (Attention-Interest-Desire)....then, when they call wanting to know "How Much"....you re-state the Benefits, adding others, thus building VALUE so that when you mention your fee....they feel they're getting a Good, R-O-I (Return-On-Investment)

      Don Alm
      {{ DiscussionBoard.errors[8793130].message }}
  • Profile picture of the author Peter Lessard
    Once you start to build up great clients that are happy to have you then your mindset will change. Basically you will walk away thinking that poor guy just missed a great opportunity :-)
    It gets much easier as you go.
    Good luck!
    Signature
    20% Commissions For Referrals.
    Marketing Solutions For SME's to Fortune 500's since 2001 PeterLessard.com

    {{ DiscussionBoard.errors[8793261].message }}
  • Profile picture of the author iAmNameLess
    If you're too scared to do something that involves your business, you might as well just quit. Cold calling might be your issue today, but there will be a new issue tomorrow and the next day. Fear will destroy you.
    {{ DiscussionBoard.errors[8793524].message }}
  • Profile picture of the author mjbmedia
    Pay someone else to do it for you, a business owner doesn't do everything, or doesn't have to do everything, you should do what you do best and pay others to cover your weak areas . If you don't like cold calling, don't do it , use your time energies and skills wisely.
    you can take loads of time practising and getting better (maybe though it seems unlikely if your hypothesis of yourself is true) , how much $$$ will that time cost you plus stress etc and you might still not get a sale V paying someone to deliver the results for you in a fraction of the time, stress free (relatively ) look even someone who is 30% effective is probably 50% more effective than you at present , youre fretting and stressing over the phone instead of standing back and working on your business and growing it.


    Spend money to save time every time , you never get that time back, but you can always make more money
    Signature

    Mike

    {{ DiscussionBoard.errors[8793605].message }}
  • Profile picture of the author SVCGUY
    Man, it's pretty simple. You are just playing a game, you are taking it all too personally. All you are doing is talking to another human being. Cold calling sucks, but it is a really effective way of talking to people. Don't expect to sell on the first call, set up a call back. On the first call offer something for free. Give them some advice. It's really not that bad.
    {{ DiscussionBoard.errors[8795868].message }}
  • Profile picture of the author Matthew North
    Originally Posted by mattesar View Post

    Hi, I've finished building my own automated SMS appointment reminder service. My target audience is local dentists, massage therapists, etc. I have the list to cold-call, thousands of phone numbers.

    However, after being rejected almost 50 times (via cold calling), I just..couldn't take it anymore. The phone seems to weigh a tonne, I can't seem to pick it up


    I am a very shy guy (even had severe social anxiety once), so cold calling is very hard for me. Any warriors have any tips for me? Thank you.
    Take a look at this: http://www.warriorforum.com/offline-...ospecting.html
    Signature

    The best blog on cold calling, marketing, and business development in existence:
    theradiantdawn.com

    {{ DiscussionBoard.errors[8795886].message }}
  • Profile picture of the author duvik
    I hate cold calling... but it gets results if done right. You have to get past a "Gatekeeper" when you are calling folk in your target market and thay can be hard.

    You need to create a script that is targeted to get past the Gatekeeper and on the phone with a decision maker. In a dentist office there is usually an office manager. That's who you need to sell to so you need to get her on the phone. She'll approach the actual doctor. You're never gonna get him on the phone with a cold call.

    Make two calls... in day one collect info. Get the gatekeeper on the line and ask who the office manager us. Wait a day and call back and ask for her directly.

    When they ask who you are just give your name, not your business name... your real name. The one yer mama gave you.

    Be short and terse with the gatekeeper... she's nobody... take control and tell her you need to speak with the office manager about a private matter.

    Once you get to a decision maker... then start your pitch.

    Don't waste your time on the gatekeeper... you're goal is to push through and talk to someone in a position of authority.

    Hope this helps... good luck...

    You can alsi hire a pro as mentioned above. Pay them on a commission basis. No sales... no pay.
    Signature

    This is my website, there are many like it but this one is mine... Targeted Leaders If you are interested in making money with Pay Per Call or need lead generation check it out. draws his sword and points it to the URL and then shouts in a Spartan Warriorish manner...This Is Marketing!!!

    {{ DiscussionBoard.errors[8795903].message }}
    • Profile picture of the author SVCGUY
      Just use manta.com or spyfus leads, get the owners name, and come up with some clever line for the "gatekeeper" to put you through. HI, John left a note on my desk, it says here urgent call my office...... Johnny dep was once a cold caller. Just act, have fun, drink a beer.
      {{ DiscussionBoard.errors[8795932].message }}
      • Profile picture of the author SVCGUY
        If you ever get to work in collections, your script opening line is. Hi this is regarding a financial investigation, I need to speak with the owner/operator.
        {{ DiscussionBoard.errors[8795935].message }}
      • Originally Posted by SVCGUY View Post

        Just use manta.com or spyfus leads, get the owners name, and come up with some clever line for the "gatekeeper" to put you through. HI, John left a note on my desk, it says here urgent call my office...... Johnny dep was once a cold caller. Just act, have fun, drink a beer.
        You don't need clever lines or bs. Just play it straight with gatekeepers.
        Signature
        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
        {{ DiscussionBoard.errors[8796009].message }}
        • Profile picture of the author ginnysclub1
          Hi, I specialize in recruiting and training commission only sales people and I've developed a technique that I call 'Sales Phobia Crusher' that I use with people who are new to sales.

          Basically, the techniques does what it says on the tin. I'll gladly show you how to use this technique via Skype (for free - no fees) - it will take approx 20 - 30 mines of your time.

          If you would like my help just send me a PM.
          Signature

          {{ DiscussionBoard.errors[8797068].message }}
          • Originally Posted by iAmNameLess View Post

            If you're too scared to do something that involves your business, you might as well just quit. Cold calling might be your issue today, but there will be a new issue tomorrow and the next day. Fear will destroy you.
            Originally Posted by KingOfContentMarketing View Post

            You don't need clever lines or bs. Just play it straight with gatekeepers.


            be real and authentic with your biz. it's your vision, it's who you are (or should be).

            comments above right on, real, and authentic IMO

            from Ronin (1998) the movie a scene where robert de niro is asked if -

            are you afraid? you think I'm reluctant because I'm Happy.

            here it is the line is at the 1:30 mark - https://www.youtube.com/watch?v=EkJq5RPu-EY

            anybody reply on how to embed video? thanks

            here's robert de niro advising to people that talk to much and are not authentic (and afraid)

            https://www.youtube.com/watch?v=S4K2znuYjwI
            {{ DiscussionBoard.errors[8797149].message }}
  • Profile picture of the author dmaster555
    Most of the time, fear is the unrealistic negative expectation of something that is created in your MIND.

    The only way to develop a new, realistic expectation from doing what you fear is to DO IT.

    One day, you just need to go for it. I GUARANTEE you, your perspective will change from terrified, to "well, that wasn't so bad. what was I so scared of again?"

    It's like going on a scary roller coaster for the first time. being forced by your friends and being surprised that you actually want to get on again rather than run away from it.

    I had a fear of public speaking and even FAILED a class because I refused to do a presentation for a final grade. One day, I had a teacher who convinced me to do a presentation and the feeling was amazing and saddening because I had realized what I feared was so simple and stupid, but my FALSE reality created in my mind prevented me from doing what I had to.
    {{ DiscussionBoard.errors[8797459].message }}
    • I just remembered this story.

      when I was selling insurance, a broker hired a former NFL player.

      pretty brave to work out all the time, take the hits, concussions, etc..,

      1st day at his new desk starring at the phone.

      he was too scared to do it and quit.
      {{ DiscussionBoard.errors[8797741].message }}
  • Profile picture of the author Mwind076
    There are some that aren't made for cold calling. If that is you, and you've talked yourself out of it, hire someone to do it for you. You depend on people to hire you to do what you're good at, and there are people out there that cold call and are good at it that you can hire. Focus on your strengths and use others for their strengths. It's how we all survive.
    Signature

    Looking for answers on how to SUCCESSFULLY market your company?
    Cold Calling, Appointment Setting, Training, Consulting - we do it all!
    PM for more information

    {{ DiscussionBoard.errors[8797963].message }}
  • Profile picture of the author SVCGUY
    Wait until you are on a roll then get a mental break or get stuck. Like me right now. Ughh I am starting to hate working out of my house.
    {{ DiscussionBoard.errors[8798323].message }}
  • Profile picture of the author MichaelWinicki
    I think cold-calling sucks. Yep, some swear by it... I'd swear at it.

    Plus I think it's obtrusive.

    If it were me I would create a marketing funnel that avoids it.

    Place ads... do direct mail... do something that encourages the prospect to raise their hand and then it becomes a warm-call. And you're viewed more like a welcome guest than an unwelcome pest.
    {{ DiscussionBoard.errors[8798354].message }}
  • Profile picture of the author CupcakeCandyWolf
    If the people you are calling do not know who you are, how you look like, where you live, anything...then have a little fun! YOU CAN BE ANYONE to them. So don't look at it personally.

    When you speak with them do you sound confident? or do you sound fearful and shy? That can play a part in your sales.
    {{ DiscussionBoard.errors[8798375].message }}
    • Profile picture of the author SVCGUY
      Here is some inspiration I just called 15 people spoke with 3 business owners, and got two callbacks.

      Main thing here is don't expect to sell on the first call, offer something for free, just advice or anything you can think of.

      Then tell them what you are offering, and just say something like, I just want to show you what I am offering. But after analyzing your site, I know right now that I can save you money, and also make you more money, then laugh confidently.

      Just ask for the call back, most the time these people are busy, ya know call in expecting that, sometimes I say I know you weren't expecting this call, and im probably bothering you, but I am in business to make money and so are you.

      Can I call you back early next week, just to show you what I can do for you.

      They will most likely say yes, because you should be targeting people who need help with out a doubt, leave them hangin, like a carrot in front of a donkey. Of course they want to hear what you have to offer. They want more money, and you are offering it.
      {{ DiscussionBoard.errors[8798648].message }}
  • Profile picture of the author mcnightalexa
    Just Go..and Go....
    {{ DiscussionBoard.errors[8798679].message }}
  • Profile picture of the author indmoss
    Cold calling sucks. It just does.

    Along with my online stuff I own a traditional "brick and mortar" with my family. I went through the same problem you are having now.

    No matter how many time I called, how man book I read, how many times I wrote "I love talking to people" on a piece of paper, I just got sick when I had to do cold calls.

    I have two suggestions for you

    1. While you are dealing with this issue, you may try direct mail to get your sales. There are a few things you can do with direct mail that are very effective (hint-look at the Gary Halbert Letter, just do a google search for it)

    2. It turned out I had something called "Generalized anxiety disorder" that caused a lot of anxiety when it came to cold calling and other things in my life. It wouldn't hurt to get checked out. It is very common and very easily and afford-ably fixed. If this isn't the issue you just have to suck your gut in and get use to cold calling the old fasioned way...you just do it.

    all the best to you
    {{ DiscussionBoard.errors[8801184].message }}
  • Profile picture of the author socialentry
    Get a job in a call center. It doesn't matter what they sell. You will learn how to sell there.

    Don't think of it as giving up or joining the rat race. Just think about it as getting paid for going to school.

    Peer pressure does wonder for cold calling fear.
    {{ DiscussionBoard.errors[8801248].message }}
  • Profile picture of the author gtownfunk
    Have you watched the Boiler Room lately?


    gtownfunk
    Signature
    {{ DiscussionBoard.errors[8801299].message }}
  • Profile picture of the author jamesstinson
    Have you checked out Outbounders.com for hiring someone to cold call for you?
    Signature

    - James Rick
    FullPotential.com - Live Your Full Potential

    {{ DiscussionBoard.errors[8801583].message }}
  • Profile picture of the author Achiz768
    cold calling is certainly something I don't like to do. For me --to get over cold calling fears I had to understand what I was actually fearing--was it the cold call - talking to someone I didn't know? Or was it the fear of being rejected?

    Turns out it was the fear of being rejected. That's the root of your fear obviously as it is for so many others including myself. So what I did-- and forgive me if this is too "self-help weirdo stuff" for you..lol but what I did was understand what was actually happening in my brain whenever I cold called. What I came to understand was that my brain was just naturally reacting in "survivor mode"..so anytime you try something new or different your brain instantly links up that it's dangerous (in order to keep you safe) and makes you feel like not doing it. It's like the flight or fight thing.

    Everyone gets that feeling--but once you do it consistently--it will go away.

    In the meantime while you're feeling that way--just remind yourself that it's just an automatic response from your brain and work through it.

    Watch something motivational before doing your calls to get you fired up. Remind yourself of your brain just trying to hold you back. Then make a goal to do 10 calls..then 15..then 20.

    I've posted this video before--but it really made a difference for me--so I'm going to post it again--I hope that you watch it because it will help you understand your brain a bit more & hopefully help you get through your fear. It's called F---You How to Stop Screwing Yourself.

    Also--this may be weird for you--but again--it's worked for me..a lot of celebs & musicians use it too to help them with stage fright..it's called Bach Rescue Remedy--makes you feel chill (it's a flower essence) try it before you make a call. (I am not a doctor by the way--so use it at your own risk)..lol

    Signature

    Join my private Facebook very active facebook group and learn the secrets of selling print advertising to offline businesses.

    {{ DiscussionBoard.errors[8803466].message }}
    • Profile picture of the author Mr Bill
      Originally Posted by Achiz768 View Post

      I've posted this video before--
      That's a fantastic Ted video.

      Cold calling isn't that difficult to do if you know you're stuff. Making the call is the hard part. First you have to convince yourself you know what you're doing and talking about because if you don't, you are right to not be making calls and no amount of motivation will make you make the call and that's how it should be.

      But if you're ready, and you know your stuff then the only thing you have to battle is call fear which is often based on flakey evidence at best. You might have been abused before so you're right to not want to invite more abuse into your life but you know what? All the sales I've ever made cold calling have been friendly, they were just "talking about the website the other day" (I sell websites) and they're usually grateful that you called them because you just saved them hours, days, weeks or even months trying to find some to help them with their website. They are grateful I called and it's always been a great experience and had I not called them and offered my services they might still have a website that sucks.

      Here's a few things that might help you to keep in mind.

      1) Remember that you're there primarily to help them.
      2) Most people who hire you are friendly from the start.
      3) Getting abused sucks.
      4) Getting abused is rare.
      5) The clients who hire you are waiting for your call right now.
      6) By allowing your fear to win you're depriving people of your skills (you are awesome aren't you?)
      7) You've conquered your fears before, you can do it again.
      8) Imagined fear disappears the moment you pick up the phone.
      9) Remember your maths; 100 calls to make $1,000 = $10 per rejection which is not bad money.
      10) The world needs you - stop being so selfish! Your fear is NOT more important than you obligation to help humanity. There's probably a UN charter that you're breaking right now because you're NOT ringing!

      Ok, that last point might need further research but seriously folks; we are all far more talented than we give ourselves credit for in most cases and we could all do well to remember that a little more. The world needs us. Fear (though real enough) be damned.
      {{ DiscussionBoard.errors[8803725].message }}
  • Profile picture of the author design89
    Just do it!
    {{ DiscussionBoard.errors[8803642].message }}
  • Profile picture of the author Steve Solem
    You've received great advice from Claude and Jason already, but a few thoughts came to mind that you may want to consider when trying to sell your services.

    1) What offer are you making to these folks? I would think a free trial might be inexpensive enough for you to offer dentists as a local "marketing test" and then once they experience the benefits you're promising them, you hopefully have them for months or years to come.

    2) Consider that if you're speaking first to a "gatekeeper" and trying to sell your appointment reminder services - that may be one of their jobs in the office and they're certainly not going to help you sell a service that could impact their job.

    3) While cold calling and email can be effective promoting the right service (at the right price as Claude mentioned) I'm always amazed at high percentage of people that want to sell expensive services using the cheapest methods available.

    Odd are good that spending $3-4 on a lumpy direct mail piece might get directly to your prospect and increase the chances you'll get a foot in the door, assuming the proposal you're making effectively communicates the benefits of doing business with you.

    Good luck!

    Steve
    {{ DiscussionBoard.errors[8805095].message }}
  • Profile picture of the author lauraca94
    Awww, you remind me of myself. I've had severe social phobia and in the past and I was never able to pick up the phone. I became extremely nervous and trembled when I spoke in the phone with someone and I even hung up on occasions because I just couldn't take the nervousness. I'm pretty sure I overcame this already and I realized I was nervous all the time because I was just thinking negative things about myself and I always thought the worse. Here's what I suggest you do, for every negative thought you have about talking on the phone, think about 5 positive things . Show your fears that you are stronger than them and that you have will power and believe you can do it because you can !!! Cheers ! P.S : I know this may not be that helpful and I may not know much about cold calling and all that but I'm sure it helps even if it's just a little
    {{ DiscussionBoard.errors[8805377].message }}
  • Profile picture of the author WarBird
    Some good responses here - my 2 cents...

    Play to your strength. If you WANT to overcome your fear of cold calling and develop yourself in that area of communication, a number of good resources have already been listed here. Practice at it a little each day and you will get better. BUT...
    As has also been pointed out. No scalable business is a one man show. You may already hire out or use the services of others to provide certain parts of your service or business. If not, as you grow you will eventually as there are only so many hours in a day. So...,
    concentrate on what you do best and consider outsourcing the parts you are weak at.
    Use a professional to provide those parts - no different than hiring a bookkeeper, or an html coder, or a copywriter etc... Let someone who is good at landing appointments have a piece of the action and you concentrate on what you are good at. ~ Good Luck on your growth.
    {{ DiscussionBoard.errors[8807589].message }}
  • Profile picture of the author timpears
    You have read a lot of truth here. Either figure it out, or find another line of work, to put it blunt. You have to do it long enough to get comfortable or hire someone else to do it.

    I hire people to do the things I can't do well. Which is most of the stuff I need done. Cold calling sucks for most people. You either get used to it, or hire someone or find another way. I know you can do it, if you put your mind to it and screw them folks who say no, concentrate on the next person who will say yes.
    Signature

    Tim Pears

    {{ DiscussionBoard.errors[8807617].message }}
  • Profile picture of the author Brian Arthur
    Hi Mattesar

    I know how you feel. I felt the exact same way when I started working in telesales quite a few years back and the one thing that someone told me which really helped was " stand up, smile and remember they cant see you"

    Now I know its weird but standing up does make you sound more authoritative over the phone. People can sense if you are smiling or not as it DOES come across in your voice over the phone and the last bit about remember they can't see you - they don't know if you are in a suit or in shorts but if you sound professional or authoritative they subconsciously imagine you dressed appropriately.

    I now work for myself and still to this day use that when I make calls - and it still WORKS for me

    I hope my little motto helps
    {{ DiscussionBoard.errors[8845466].message }}
  • Profile picture of the author howdy21
    I use to be scared to call people, then I worked as a telemarketer for about two months making 300 calls a shift. I learned to not give two cents on rejection and just keep chugging along. If I turned around 6 customers out of 300 I was happy.
    {{ DiscussionBoard.errors[8847051].message }}
  • Profile picture of the author mt000
    You said you are very shy so instead of seeing this as hard work, why don't you view this as a way to become a better person? Google "Rejection Therapy". It's a game where the goal is to be rejected so you don't view rejection as a failure anymore. This guy named Jia Jiang was doing this therapy for 100 days and he was surprised by how many people didn't rejected his weird requests. He made a TED Talk, appeared on Huffingtonpost and many others.
    {{ DiscussionBoard.errors[8847154].message }}
    • Profile picture of the author Mwind076
      OP - I'd like to know how you're doing. Hopefully you are not here reading everyone's advice and you are just doing it and working past your issues!

      On the other hand, if you aren't, GET OFF HERE AND MAKE CALLS...or get someone to do it for you!
      Signature

      Looking for answers on how to SUCCESSFULLY market your company?
      Cold Calling, Appointment Setting, Training, Consulting - we do it all!
      PM for more information

      {{ DiscussionBoard.errors[8847254].message }}
      • Profile picture of the author Mr Bill
        Originally Posted by Mwind076 View Post

        OP - I'd like to know how you're doing. Hopefully you are not here reading everyone's advice and you are just doing it and working past your issues!...
        I hope you meant...

        Originally Posted by Mwind076 View Post

        OP - I'd like to know how you're doing. Hopefully you are not JUST here reading everyone's advice and you are just doing it and working past your issues!...
        There has been some EXCELLENT advice in this thread which I hope the OP has read, absorbed and used to move forward.
        {{ DiscussionBoard.errors[8847267].message }}
  • Profile picture of the author webitemsllc
    I do it for a living as a broker. In the beginning its tough. Keep at it. You will get that one call you make that lands the sale and your confidence will improve.

    Take some advice: take a public speaking class. It will help.

    Always remember: they dont know you, they dont know where you live and they cant hurt you on the other side of the phone. When you hang uo, its over. You'll never hear or see them again; unless you make a sale :-)
    {{ DiscussionBoard.errors[8847310].message }}
  • Profile picture of the author Mr Bill
    Another idea is to just hire a cold caller. Pay them enough and they'll make 20 calls an hour. Give them a 1-4 hour (or one day) trial and if they bring just one job you're rocketing.

    Also, almost all my sales were really friendly on the phone, were thankful I called and were a pleasure to deal with. If a client is difficult to deal with on the phone they'll be difficult to deal with during the job and that's a bad situation to be in.
    {{ DiscussionBoard.errors[8847314].message }}
    • Profile picture of the author Mwind076
      Nope, it's been weeks, he should be over it by now or he should move on and hire someone. He shouldn't STILL be here reading and looking for answers. Sh** or get off the pot.
      Signature

      Looking for answers on how to SUCCESSFULLY market your company?
      Cold Calling, Appointment Setting, Training, Consulting - we do it all!
      PM for more information

      {{ DiscussionBoard.errors[8847328].message }}
  • Profile picture of the author Mr Bill
    I'm here reading and doing. There's time for both. I just hope he "did" as well as "read". But even if we never see or hear from the OP ever again - this thread has been useful to many.
    {{ DiscussionBoard.errors[8847340].message }}
Avatar of Unregistered

Trending Topics