How To Skyrocket Pay Per Lead Conversions by 391%!

8 replies
Yes you guys read that correctly and I can attest to the truth of this claim as well.

Having done my own brick and mortar businesses for many years before doing the "online" thing I used our very own trusted service provider lead generation service, Service Magic!

So here's the skinny on increasing conversions by 391%.

You ready for it?

Answer your damn phone or call back within minutes of getting an inquiry for your services, or reply to email inquiries within minutes as well.

Don't believe any bruhaha about playing hard to get either!

Consumers who call or fill out a form ESPECIALLY B2B expect you to be there to answer the phone or call back/reply to email pronto! More so with B2B then B2C as a matter of fact.

Now to ensure you don't think I'm making this up here ya go!

B2B Leads: Once Again, Speed-to-Call Counts
#391% #conversions #lead #lead conversions #leads #pay #pay per lead conversions #skyrocket
  • Profile picture of the author Chuck Avants
    Whoever advocates playing hard to get
    when responding to inquiries has been
    brainwashed somehow.

    If people won't wait 5 seconds for a page
    to download why would you think they
    would wait for an answer or response to
    their interest in your product.
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    Do the right thing---
    Because it is the right thing to do
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  • Profile picture of the author Jason Kanigan
    Spot on. In my work with an Inc. Top 1000 franchise business, this was the biggest problem with franchise sales: they didn't answer their phone.

    "First In Wins."

    And when they did answer, half of them said, "Hello?" This is a business! Answer your phone like it is. Let the caller know they've reached the right person.
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    • Profile picture of the author umc
      It is crazy how people complain that there is no work to be found, especially small contractors and such. In our line of work we find customers all the time that tell us that nobody else even called them back or answered their phones, responded to emails, etc. People are out there coming to you to give you money in exchange for whatever you supposedly do. How can you just let that go? It boggles my mind.

      Answer the phones, and keeping a database of your own customers/leads and following up are two of the most often overlooked and simplest things that a business owner can do to keep a steady flow of business, and both are woefully lacking today.
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  • Profile picture of the author bob ross
    Another crazy thing contractors are well known for are going out to get measurements and look at a job in order to give an estimate, telling them they'll get back to them with the price and then never quoting them.

    I really don't understand that but I see it all the time, a customer will call five people over, three will show up, and one maybe two will actually get back to them with a quote.
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    • Profile picture of the author ewenmack
      I was that lawnmowing contractor who would have the landline diverted
      to cell phone and answer the call immediately.

      I stopped doing it.

      You know why?

      Screened out the crappy ones who wanted it done fast and one off.

      One off jobs have no value.

      You can't sell that as a business based on one off's.

      You make more money from selling businesses than running them
      when you have a long term customer base.

      That's what I did, build up lawnmowing businesses
      to sell.

      From my positioning, I was the only one offering what customers wanted.

      They paid me more for the basic service and stayed longer than other contractors,
      hence I got a higher price for the businesses sold.

      Now I do realize in certain types of businesses where they are more emergency
      and one off type, then yes, you want to be the first guy talking to the caller when they phone.

      Best,
      Ewen
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    • Profile picture of the author Rus Sells
      Bob, I couldn't agree more. I offered to help a contractor I know in SC increase his sales forces close ratio by 25% minimum by teaching them now to stop giving estimates and just ask for sale. He refused because he felt no one would every sign a contract on the first visit. Oh well.

      Originally Posted by bob ross View Post

      Another crazy thing contractors are well known for are going out to get measurements and look at a job in order to give an estimate, telling them they'll get back to them with the price and then never quoting them.

      I really don't understand that but I see it all the time, a customer will call five people over, three will show up, and one maybe two will actually get back to them with a quote.
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      • Profile picture of the author umc
        Originally Posted by Rus Sells View Post

        Bob, I couldn't agree more. I offered to help a contractor I know in SC increase his sales forces close ratio by 25% minimum by teaching them now to stop giving estimates and just ask for sale. He refused because he felt no one would every sign a contract on the first visit. Oh well.
        Wow. We used to close over $1,000,000 a month in sales of home improvements, most all of them on the initial call. That's the whole purpose of having all parties present at the time of appointment.
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        Simple "pay what you want" life coaching services online.
        Get out of your own way in business. It's personal. Click Here

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        • Profile picture of the author Rus Sells
          Exactly! I never bothered running an appointment if all the decision makers were not going to be present when I was there. EVER!

          Originally Posted by umc View Post

          Wow. We used to close over $1,000,000 a month in sales of home improvements, most all of them on the initial call. That's the whole purpose of having all parties present at the time of appointment.
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