Barbershop Bux

by midasman09 Banned 18 replies
I posted the following in another thread however, because I've had some Good interest in this "money-makng" concept, I decided to start a new thread.
Here 'tis;

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Here's what I did....some years ago!

I'm sitting in my favorite Barbershop Chair, getting a trim. The owner's name is "BUZZ" (Really) I ask Buzz "if he's doing OK"! He replies, "Ya...BUT....could be a LOT better!"

Buzz has a good following with 2 other barbers and a good-sized barbershop.

SO....as I'm looking straight ahead at his BLANK walls....a "Hot Flash" comes to me; "Hey Buzz!....what if I were to put 8 x 10 Framed Ads of local businesses....above the mirrors.....and PAY YOU to have them there?"

You kiddin' me? The guy went Ape!

He said, "Donny" (In my younger days I was called "Donny")....what are you talkin' about?"

I said, "Buzz....you have this great BLANK wall that 3 local consumers are STARING AT (he has 2 other barbers)....while you are cutting their hair...for 20 Minutes! They CAN'T MOVE THEIR EYES!....THEY CAN'T CHANGE THE CHANNEL!.....THEY MUST, STARE AT YOUR BLANK WALLS!

"Why don't you use those "Blank Walls" to produce INCOME for you?

Thus....I started my "Barbershop Bux" program.

What I did was ....make up a Demo Sample (I always made up a Demo of what I was selling, to show potential customers/clients) I bought some 8 x 10 (el cheapo frames) at Wally-World.....made up some "Demo Ads" and proceeded to show my Demo Samples to local biz owners.

Initially, I offered their Ad on the Walls of 5 Barbershops for $25/wk ($100/mo) I could fit 10 Ads across the Wall, above the mirror, so....10 Biz paying me $25/wk = $250/wk .....x 4 = $1,000 Per Month!

When I saw how this was proceeding, I then got another batch of 5 Barbershops to participate.

I offered to pay each Barbershop $5/mo per ad or....$50/mo for the 10 ads ... which brought my Net Profit down to $1,000 - 5 x $50 = $250 = $750 per Mo NET in my pockets.

I then was Netting $750 x 2 = $1500/mo....and, some of my Advertisers took BOTH batches of barbershops.

I wound up with 30 barbershops in 6 towns (5 per town) earning me $750 x 30 = $22,500 per Mo.

I then sold my biz to an "Ad Agency" who proceeded to muck it up and within a year they got so many biznesses ticked....they shut it down.

However....that does NOT mean YOU can't start this up in YOUR area!

Next time you go to your local barber.....take a look at what space is above the mirrors. Imagine some Framed Ads of Local biznesses mounted there ....then....imagine YOU.....making up some Samples and getting 10 local biz to pay YOU to have their ad in 5 local barbershops for $100/mo.

Impossible?

Just for the heck of it....at lunch today, Dec 19. 2013....I took a spin around to some local barbershops and.....guess what? EMPTY SPACE ABOVE THE MIRRORS!

So....why don't you who are reading this....consider giving this a try! It could make 2014 a Good Year for you!

Don Alm.....Idea-Guy

Oopps.....the photos I was going to upload so you could see some of my Samples....are too big...so I will compress them and re-upload.
#offline marketing #barbershop #bux
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  • Profile picture of the author Ron Lafuddy
    An oldie but a goodie, Don.
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  • Profile picture of the author NewParadigm
    Don, why do you quit all these programs you post, if you can make 22k a month? 7k a month? $297 a video in your numerous posts etc.... If a person adds up all your programs from wayyyyyy back you must be worth tens of millions from all your ideas. Holy Camoly!!! Why aren't you actively making tens or hundreds of thousands a month today from your ideas?

    Why is it always back in the day? But you make claims people can make $X,XXX a month today? But you never post any recent results to back up your claims. Why is that?

    You have some good ideas on marketing basics but your claims are getting real old without substantiating them. I think it is not nice to lead mostly newbies down the path with some high expectations on all these rosy claims that have not been established in modern day times.
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    • Profile picture of the author TheBigBee
      Originally Posted by NewParadigm View Post


      You have some good ideas on marketing basics but your claims are getting real old without substantiating them.
      I guess he should remove the claims and just keep firing away with the ideas. Not all ideas are great, but if constantly come up with them, there are bound to be gems.

      This one is simple and actionable. If I was broke, I wouldn't need any sort of proof that this was a real money maker before I took action.

      It just works.
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      • I have to admit this sounds a bit of a stretch. Who abandons $22k a month! With their being an abundace of salons and beauty shop,this does sound doable. But you still gotta get out there and sell almost 300 ads if my math is correct. If i could make 22g's a month, hell i'd buy plasma tv's and hang them up and sell 15 second rotating ads.10 ads per store would be a joke then. Id rotate out a 100 or more for 50 bucks a month. Who wants to do the math on that?
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  • Always appreciate a great money making tip. Good location ad space comes at a premium.
    The specifics of this plan have never appeared to me until now. Thanks.

    LLS
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    • Profile picture of the author savidge4
      Another twist on this is Bathrooms in Restaurants and Night clubs / bars. Right at head height in front of urinals, and stall doors. I did this when I lived in Myrtle Beach SC, and when I moved got a pretty penny for the business.

      Started out with 16x20 frames and inset 8x10 advertisements in each. Later moved to buying a 42" large format printer and printing the 16x20 2up at a time. Instead of paying for the sign location I would trade a free 8x10 add for every 8 I hung in the location.

      I had a tag with my business number. After about 3 months and 50 locations I had Beer distributers contacting me to place ads. In the end I was in 200 locations with 720 16x20 signs. 2880 total sign spots, with about 2200 income producing spots total, at $10 a month.

      In WV I have a smaller operation, I'm in 50 locations, 2 16x20's in each. I have 150 spots at $10 each month. Its a good start to a good living!
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      • Profile picture of the author midasman09
        Banned
        Wow....when I saw the success of putting Framed Ads on the walls of barbershops....I found a guy in Minnesota putting Ads on "Rest Room" walls, so, I made up a sample and went out and got some locations then, proceeded to fill my first Ad-Board with 4 sponsors.

        Holy Camoly.....this was easier than "Barbershops"....so I sold the Barbershop program and concentrated on "Rest Rooms".

        I got restaurants and bowling alleys as locations. Then, when the Indian Casino opened in1999 I got permission for their 3 BIG "Men's Rooms" and...in the 3 Women's Rooms where I mounted 1 BIG Frame on the wall and "4 bys" on back of stall doors.

        The Casinos were big with "Attorneys" Limos, Realtors, Visitor Attractions, Gift Shops and Hotels until the Casino built their own hotel.

        Below is a photo of me (as a younger man) standing next to one of my RestRoom Displays.

        THIS could be easily operated NOWADAYS because "people are still using restrooms for 2 or 3 minutes...in restaurants, bowling alleys and Casinos. It's called a "VERY CAPTIVE" audience.

        Don Alm
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        • Profile picture of the author midasman09
          Banned
          Here's another try at uploading the photo of me and one of my RestRoom Ads.

          Don Alm
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  • Profile picture of the author goriggs
    Sounds like an interesting idea, but for only $50 per month, what would stop a barbershop owner from cutting out the middleman? He could easily put up frames that says "Advertise Here" or contact businesses around them. I like the concept though. It makes sense.
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    • Profile picture of the author KyleG1461
      Originally Posted by goriggs View Post

      Sounds like an interesting idea, but for only $50 per month, what would stop a barbershop owner from cutting out the middleman? He could easily put up frames that says "Advertise Here" or contact businesses around them. I like the concept though. It makes sense.
      Because he's quite busy cutting hair all day and keeping his actual business afloat to spend time running around chasing potential advertising clients too?
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  • Profile picture of the author stretch361
    There are a lot of businesses you can use with this theory. Here's a thought - go into any non-chain business that has traffic and see where advertising could work. Bathrooms are definitely a given. Barbershops are a good idea. I've seen restaurants put advertising on placemats and right on the menus themselves. There's all sorts of ideas out there if you put your mind to it.
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    • Profile picture of the author arrival7
      Yeah, this idea sounds really promising , but the only thing that can hinder the business is the barbershop owner/wife/ best freind ect... can take over the ad business and start selling ads themselves! Maybe some sort of contract or forms of agreement can make this work. I see barbershop owners eventually selling their own ads for extra profits, you have to keep in mind that the owners are business minded and have that entrepreneur spirit , or they would not be in business for themselves in the first place.
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      • Profile picture of the author Ron Lafuddy
        Originally Posted by arrival7 View Post

        Yeah, this idea sounds really promising , but the only thing that can hinder the business is the barbershop owner/wife/ best freind ect... can take over the ad business and start selling ads themselves! Maybe some sort of contract or forms of agreement can make this work. I see barbershop owners eventually selling their own ads for extra profits, you have to keep in mind that the owners are business minded and have that entrepreneur spirit , or they would not be in business for themselves in the first place.
        Hey, I love your attitude. While you are busy thinking up reasons why this won't work, I've got my young niece out signing up shops and advertisers. She just started and has one shop and four advertisers, that were recommended by the shop owner, signed up.

        I learned a long time ago that you get pretty much what you expect out of life. I expect to help my niece become a lean, mean, selling machine. She's on the path to making that a reality.
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        • Profile picture of the author midasman09
          Banned
          "Hey, I love your attitude. While you are busy thinking up reasons why this won't work, I've got my young niece out signing up shops and advertisers. She just started and has one shop and four advertisers, that were recommended by the shop owner, signed up.

          I learned a long time ago that you get pretty much what you expect out of life. I expect to help my niece become a lean, mean, selling machine. She's on the path to making that a reality. "


          Right ON! That's the attitude I've had my entire sales career beginning with my first business (Burglar Alarms)

          When I told my parents, brothers and friends that I was planning on starting an Alarm biz....they all tried to dissuade me, saying "That field is already covered by MANY companies!"

          Well...I went ahead anyway and built a good-sized biz (Securitronics Corp - Security Thru Electronics) 17 employees....largest Alarm Co on North Shore of Chgo.

          And....everytime I hear "They can do it themselves!" (meaning the owners of the biz) I know those people have NEVER been "on the field-of-battle"!

          Reminds me of another project I started, "placing Ads on Restaurant Menus".

          Comments ranged from;
          - The owner will never let you put ads on THEIR menus!
          to
          - The owner will just hire a sales person to "do-it-themselves"

          Bah, Humbug....the biz owners are TOO busy worrying about their own biz.

          One thing about these kind of negative comments.....makes it easier for us "Doers".

          Don Alm.....long-time DOER
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          • Profile picture of the author EAEJR34
            Love ur ideas my brother,thanks for sharing.I too love to doo doo all over the place lol.Ive been fighting Leukemia since I was 21(im 35 now)and I dont know how many days or months I have so I try everything that interests me.That way when im on my death bed,there wont be any regrets.
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            edward evans

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  • Profile picture of the author BarryAllen
    Great idea man! After you got the idea how did you ask local businesses around you? And who did you talk to? Managers?
    Thanks,
    BA,
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    • Profile picture of the author midasman09
      Banned
      I used the same sales process I used with my "Restaurant Menu Ads", "Restaurant Magnetic-To-Go Menus"...etc;

      I made up a sheet of "Careers"; Attorney, Auto Repair, Beauty Salon, Electrician, Insurance Agent, Plumber....etc (I can't remember all the possibles) Sat down with the owner and went down the List, asking the Names of his customers.....telling the barber I'd prefer to have HIS customers on HIS walls!

      The Names on this list were who I contacted.

      I still remember the Name of my Barber's Insurance Agent, who was my very first advertiser. I simply walked into the Agent's office, told the receptionist that "His Barber asked me to stop by and see if he'd like to participate in a program that could bring him more clients!"

      Wham, Bam, Thankya Maam! "Instant" sign-up!....and, the Agent gave me the Names of some of HIS business accounts, which I added to my "Prospect List".

      I did NOT have to make any "cold-calls"....all were Referrals.

      So....make up a list of prospects and get the Barber to provide Names of his customers. Then, get your sign-ups to give you referrals.

      Don Alm.....long-time sales guy
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