YOU may be using the same script but you are talking to different people and that changes everything.
You can also say your script with different tones and moods and that can affect the outcomes.

When you are new to a room, force, product you are usually handed a script.

The idea behind ( read this verbatim or get fired ) is not about attempting
to make 100's of perfectly synced robots.

The idea is actually rather simple.

You cannot ... and nobody can ... read the script verbatim each and every time.

The idea is to have you memorize it ... under all conditions
( little old lady you feel sorry for .. meglomaniac that screams and berates you )

it is all about memorization, composure and thinking while your in "the" situation"

No matter how smart or level headed ... or how much you have spent on
lessons ... you will never be able to carbon copy a pitch over and over.

You can attempt to read it word for word. But that is not how your eyes, ears
and emotions actually work. You WILL change a word here or there.
You will change a inflection based on mood ... energy ect.

Each little change can make a HUGE difference in the outcome of things.

Professionals know that. So they attempt to create pitches that allow
for some subtle changes that do not change the direction / flow.

Every one has good days and bad days.

Good days they are focused and energized
bad days ... well ( insert some excuse )

When you are new and learning the memorization of the script
and rebuttals you attempt to say the same thing over and over.

It never truly works that way. It might seam like it does,
but if you record each conversation ... you will quickly see it does not.

What happens is you start to inject your personality into the script.

You see a word or a sentence that you understand, but you know you would
never say in real life, so what happens? you change it. Often times without
knowing it. You attempt to create the same meaning ... but in your own words.

That is what you are supposed to do. Nobody will tell you that. However
it IS fact.

Your personality starts shifting the script into what you (personally) would say.
Read a script more then one shift and you will understand it is an absolute.

I don't agree with a happy comfy person is a better salesman.

I think a ...broke ....I am hungry ... I need to get off my ass and perform
person is generally the better salesman ( better being marked with sales volume,
not by skill )

Edit: I don't know what happened. I lost half of the post.

I am way to lazy to attempt to redo it, sorry bro.

Ill just say this real quick;

as you mature, you understand when to do your pitch different, it will be second
nature. It is a time on the battle field type of thing. Each pitch you do ...
Get the sale or lose it, teaches you.

There are 7 or 8 major (people type ) groups. Look them up
Understand them, then you will now what JD is talking about when he says
he changes his vibe. It can be changed on whim... but it should really be
changed per prospect.

Merry Holiday

I'm a believer in scripts because a good script given to a trained robot caller will have predictable results. You just need to give it enough sample size to account for 'variance'. Variance is what you're experiencing when you have those swings of up and down results over short periods of time. Like flipping quarters ten times and it lands on heads 7 times. You know it's a 50% chance once the sample size is large enough but you'll have the variance in between.

Varying a script becomes a major problem if you're trying to scale and build a calling team. When you vary the script you won't have predictable results and you can't build a smoothly operating calling room if everyone is saying whatever they want. You also won't be able to test new scripts or adjustments if everyone is saying different things.

In my opinion, 80% of the results will come from tonality and not the script itself. That's what can be improved significantly and make decent cold callers to be extroadinary.

The most effective cold calling system is to have robot peons reading scripts verbatim to generate interest, where they are then transferred over to the closers who can think on their feet. The callers need to be calling and the closers need to be closing.

I'm probably the least qualified to answer this question on a practical level, because I have the organizational skills of a 3 year old. I can share with you what I have found helps you remain focused on bigger goals...

Never sell out who you are. This is truly a wonderful, amazing, and at the same time a very f**ked up world. You have no "core" - you're doomed. Be who you are, love who you are, never apologize for who you are, never comprise who you are, sacrifice who you are today - for what you want to be tomorrow...