The Complete System

I swear I've seen some companies that do "all in one" packages. They are probably called "digital marketing" companies. I guess the problem lies in specialty. If you are a jack of all trades, you typically specialize in nothing. That means you are likely mediocre in all areas, and not great at one thing. If you can provide stellar results in one area, it's best to continue to promote that.

It's the same philosophy in why you'll see Accountants specialize in certain areas. H&R block specializes in individual tax returns. There are CPA's that specialize in tax audits. There are CPA's that specialize in small business tax. Some CPA's specialize in Fortune 500 corporate tax. Some accountant's specialize in payroll accounting and book keeping.

Yes, you probably see some companies that roll them all into one. If it's one guy - watch out. They probably specialize in nothing. If it's a big conglomerate with 50-100 accountants, you are probably in good shape.

lol yes...yes there is...

Here is an example of how we incorporate and streamlined all of the above into a single article/campaign:

1. Content creation (Video & Photos) - Documentaries, How-tos, Expert, Promotional, Product Demos and Event coverage.
2. Content marketing and SEO/SEM - Optimize all of the above, publish and share on social networks (Facebook Promoted Post up to 30K people).
3. Adwords for video - Create a free a 30 second YouTube preroll video ad (Locally targeted between 2,500 to 10K views/month).

Example of Results (Without Adwords for video)

• Vinny Ten
• Page views: 100,000 and counting
• Facebook Likes/Shares: 2.6K and counting
• Facebook Comments: 264 and counting
• Google Ranking: Page #1

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Yes, there are tons of companies that offer that.

However, it's definitely not the best road for small one or two man shops to travel down.

In fact, I tried it when I first got started, but the problem I quickly ran into was that I didn't have time to do all that I advertised AND keep up with the trends and nuances.

And that's not to even mention that there are guys out there who could do it better than me because they specialized in it and did it all day long.

So, yes tons of companies are doing it, but most of us one or two man shops should find a few things that work really well for our clients and become great at doing them until we can scale up.

Just food for thought,

Chris

I do exactly what you describe but with a small group of clients in very specific niches so that the fee I charge them makes sense in comparison to the money I make them.

To do this successfully I had to put together a great team and system.

I agree with Plessard & Chris - there are a lot of companies (including digital/search agencies) offering these kind of services as a one-stop-shop.

The danger of trying to spread yourself too thinly is that you become a 'jack of all trades', and in addition to the new business acquisition (new clients) and account management (existing clients), keeping on top of all of the aspects of the accounts you are running, and keeping within a profitable margin (especially if dealing with low cost accounts) can be a logistical nightmare.

If you can find a niche that allows you to develop a 'templated approach', where you can develop a 'menu' of services that cater to a specific market, at least it allows you to refine a specific approach to a specific set of customers (e.g. 2nd hand car/auto dealers, dentists, personal trainers etc).....will give you enhanced credibility in whichever market you specialize in, as you will have a great portfolio of existing clients, along with examples of what you've done for them. In addition, you'll develop some nice 'efficient' ways of doing things.

Like Plessard says, you'll also need to equate what you charge them to the value you bring to them. The value of one new customer to a cosmetic dentist, plumber or lawyer is likely to be substantially more than a new customer to a local shop, and if you are able to establish a range of packages to cater for your target audience, then you can concentrate on refining and growing your business.

We do this all the time in our business.

We'll go into a company once we get a lead for a specific project. A new website for example.

Then when we find out more about the company in question we go back, create a proposal and create a 'menu' for them.

So we might have originally gone in to talk about a website but then we'll give them the option of SEO, social media, eBay store set up etc.

It works a treat!

Ben

I am a Google Engage agent and know full well what it takes to properly setup and manage an adwords (ppc) campaign(s). It is not easy to do well for newbie, but it is something one can learn to do well over time. My advise would be to take on one small account and use them to learn from while still giving them some decent value.

But yes, if you plan to scale that up you would need a small team of experienced adwords specialist that you can hire as VA's. There is money to be made here for sure and if you can afford to start out with an existing campaign with a great landing site and a few leads, you can turn that into a paying client very fast over and over. You must be willing to spend a few bucks to do it but once you get a couple of leads you just put the campaign on hold and go land a client to take over by giving them a couple of free leads to wet their appetite.

Solo