This month is a great time to develop relationships with local businesses for several reasons.
1. New year budget - I've had several businesses tell me, "Come back in January," as this is a new budget time for them. I remember last year, at the gym I belong to, the owner started buying all sorts of new equipment during the month of January. It was also a time for me to talk with him about Internet marketing.
2. Goals for the new year - this is a key time to talk w/ business owners about where they see their business going in 2014. Are they ready to develop (or rev up) their online presence? How can you be a part of this to help them grow their business? (i.e. revised website, mobile site, videos, FB mgmt, etc).
3. Expectations of customers - during January, customers expect new year deals. How can business tap into this need? How can businesses meet customer needs for deals? And...how can you as an Internet consultant guide them? (i.e. setting up daily deals, setting up FB ads/tab specials, etc).
4. The new year as a chance for change - how is a business's reputation online? Yes, as an offline marketer, January is a great time to show businesses what is being said about them online by customers and how you can improve that.
Just some thoughts off the top of my head based on past years. Other thoughts?